# Brand24 alternatives

> Six Brand24 alternatives for social listening and brand monitoring, with what each does best and prices read off their own sites on 20 Oct 2026.
- **Author**: Marxx
- **Published**: 2026-11-01
- **Category**: Social listening
- **URL**: https://marxx.ai/library-alternatives/brand24-alternatives

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The main Brand24 alternatives are Awario for a lower price, Mention and Brandwatch for larger teams, BuzzSumo for content and PR work, and Sprout Social if you also publish posts. Brand24 lists its Individual plan at $199 a month billed yearly (checked 2026-10-20).

## What Brand24 does well, and why teams look elsewhere

Brand24 tracks mentions of your brand or keywords across sources its site lists, including Facebook, Instagram, X, news, blogs, Reddit, LinkedIn, YouTube and TikTok. Every plan has AI sentiment analysis and a 14-day free trial.

Its plans are capped by keywords and mentions a month:

| Plan | Billed yearly, per month | Keywords | Mentions a month |
|---|---|---|---|
| Individual | $199 | 3 | 2K |
| Team | $299 | 7 | 10K |
| Pro | $399 | 12 | 40K |
| Business | $599 | 25 | 100K |

Enterprise starts at $1,499 a month billed yearly. Monthly billing costs more: Individual is $249. Teams look elsewhere when the keyword cap or the price does not fit.

## A worked example

Say you track your brand name and five product names. That is six keywords. Brand24 Individual covers three, so you need Team at $299 a month billed yearly.

Awario's Starter plan allows 3 topics with unlimited keywords in each. If you group your six names into three topics, it costs $29 a month billed yearly, and it allows 30,000 new mentions a month against Team's 10K. Grouping works only if your names fit together, so test it on your own list during a trial.

## Quick comparison

| Tool | Best for | Starting price |
|---|---|---|
| Brand24 | Mention tracking with AI sentiment | $199/month, billed yearly |
| Awario | Lower price, topic-based tracking | Starter $29/month billed yearly; $49 monthly |
| Mention | Monitoring for larger teams | Not listed publicly; book a demo |
| Brandwatch | Large research and listening suites | Not listed publicly |
| BuzzSumo | Content and PR teams | $199/month, billed yearly |
| Sprout Social | Listening next to publishing | Standard $199 per seat/month |
| Marxx | Personas from comments and reviews | Per workspace; see [pricing](/pricing) |

Prices read on each company's own site on 2026-10-20, in dollars.

## Awario

Starter is 3 topics, 30,000 new mentions a month and 1 team member. Pro is $89 a month billed yearly ($149 monthly), with 15 topics, 300,000 mentions and 10 team members. The free trial uses the Starter plan.

## Mention

Its pricing page now lists no prices and points you to a demo. It also says it is phasing out its Publish and Respond features and works with Agorapulse for those jobs.

## Brandwatch

A large suite for researchers, social media managers and influencer marketers. No price is listed on its plans page. See [Brandwatch alternatives](/alternatives/brandwatch-alternatives).

## BuzzSumo

Plans are named Content Creation ($199), PR & Comms ($299, 5 users), Suite ($499, 10 users) and Enterprise ($999, 30 users), all per month billed yearly. All list unlimited searches. Alerts are capped at 2, 5, 10 and 50.

## Sprout Social

A publishing and inbox tool. Standard is $199 per seat a month and adds keyword and location monitoring. Essentials is $79 per seat billed yearly, with a 30-day free trial. See [Hootsuite alternatives](/alternatives/hootsuite-alternatives) for similar tools.

## Marxx

We make Marxx, so weigh this. It builds personas from comments and reviews, and it tracks competitor ads on Meta and Google. Use it when your question is what buyers say in comments and reviews, and use a listening tool above for who mentions your brand across the web. See [audience personas](/features/audience-personas).

## How to choose

1. List the words you must track, then count them against each plan's cap.
2. Check the sources: does the tool read the sites where your buyers talk?
3. Use the free trial on a week of real mentions.
4. If you only need a rival's ads, a [competitor ad tool](/best/best-ad-intelligence-platforms) fits better.

## FAQ

### Is there a cheaper Brand24 alternative?

Awario lists Starter at $29 a month billed yearly (checked 2026-10-20). Its caps work by topic, not keyword, so compare them with your list.

### Does Brand24 have a free plan?

No free plan is listed. Every plan has a 14-day free trial.

### Which Brand24 alternative shows prices?

Awario, BuzzSumo and Sprout Social show prices. Mention, Brandwatch, Talkwalker and Meltwater do not.

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