# Brandwatch alternatives

> Six Brandwatch alternatives for social listening, from priced plans to enterprise suites, with what each does best and prices checked on 20 Oct 2026.
- **Author**: Marxx
- **Published**: 2026-11-01
- **Category**: Social listening
- **URL**: https://marxx.ai/library-alternatives/brandwatch-alternatives

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The main Brandwatch alternatives are Brand24 and Awario for plans with public prices, Talkwalker and Meltwater for large enterprise suites, and Sprout Social for listening next to publishing. Brandwatch lists no prices on its plans page (checked 2026-10-20), while Brand24, Awario and Sprout do.

## What Brandwatch does well, and why teams look elsewhere

Brandwatch sells three products on its plans page: Consumer Intelligence for researchers and analysts, Social Media Management, and Influencer Marketing with a database of over 30m creators. Each has standard to enterprise plans.

The page shows no prices. Teams look elsewhere when they need to budget without a sales call, or when they want one clear monitoring tool and not a suite.

## A worked example

Say two people on your team watch social for a D2C brand. Brand24 Team is $299 a month billed yearly, so 12 x $299 = $3,588 a year, with unlimited users. Awario Pro is $89 a month billed yearly, so 12 x $89 = $1,068 a year for up to 10 team members.

Brandwatch, Talkwalker and Meltwater need a quote. You cannot compare the three numbers until you talk to their sales teams. The plans also differ in what they track, so put your keyword list in front of each vendor.

## Quick comparison

| Tool | Best for | Starting price |
|---|---|---|
| Brandwatch | Research, management and influencer suites | Not listed publicly |
| Talkwalker | Consumer intelligence and listening | Custom quote; plans Core, Analyze, Business |
| Meltwater | Media intelligence and social listening | Not public; plans Starter, Pro, Enterprise, Agency |
| Brand24 | Mention tracking at set prices | $199/month, billed yearly |
| Awario | Lower price, topic-based tracking | Starter $29/month billed yearly; $49 monthly |
| Sprout Social | Listening next to publishing | Standard $199 per seat/month |
| Marxx | Personas from comments and reviews, competitor ads | Per workspace; see [pricing](/pricing) |

Prices checked on each company's own site on 2026-10-20, in dollars.

## Talkwalker

Its product is called Lumen by Talkwalker. It offers social listening, media monitoring and AI insights. Pricing is a custom quote.

## Meltwater

A media intelligence, social listening and AI tracking platform. Its pricing is tailored to each customer and not public. Plans are named Starter, Pro, Enterprise and Agency.

## Brand24

Tracks mentions across sources including Facebook, Instagram, X, news, Reddit, YouTube and TikTok. Individual is $199 a month billed yearly with 3 keywords and 2K mentions. Business is $599 with 25 keywords and 100K mentions. Every plan has a 14-day free trial. See [Brand24 alternatives](/alternatives/brand24-alternatives).

## Awario

Starter is $29 a month billed yearly for 3 topics and 30,000 new mentions. Enterprise is $249 billed yearly ($399 monthly) for 100 topics, 1,000,000 mentions and unlimited team members.

## Sprout Social

Essentials is $79 per seat a month billed yearly. Standard is $199 per seat and adds keyword and location monitoring. Professional is $299 and Advanced is $399. It has a 30-day free trial. See [Hootsuite alternatives](/alternatives/hootsuite-alternatives) for similar publishing tools.

## Marxx

We make Marxx, so weigh this. It builds personas from comments and reviews, and it tracks competitor ads on Meta and Google, with an AI search over 100M+ ads back to 2022. See [audience personas](/features/audience-personas).

## How to choose

1. Write down the question you want answered. Brand mentions, market research and ad comments need different tools.
2. Ask for prices from the quote-only tools before you fall for a demo.
3. Test every tool on the same keyword list for a week.
4. For rival ads, use a [competitor ad tool](/best/best-ad-intelligence-platforms) instead of a listening suite.

## FAQ

### How much does Brandwatch cost?

Brandwatch does not list its prices on its plans page (checked 2026-10-20). You need to contact its sales team for a quote.

### What is the cheapest Brandwatch alternative?

Of the tools with public prices, Awario is lowest: Starter is $29 a month billed yearly. Check its topic and mention limits against your needs first.

### Is Meltwater cheaper than Brandwatch?

We cannot say. Neither company publishes prices, and Meltwater says its pricing is tailored to each customer.

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