# MagicBrief alternatives

> MagicBrief shut down on 31 July 2026. Six alternatives for its ad library, creative analytics and briefs, with prices checked on each tool's site on 31 Oct 2026.
- **Author**: Marxx
- **Published**: 2026-10-31
- **Category**: Ad research tools
- **URL**: https://marxx.ai/library-alternatives/magicbrief-alternatives

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MagicBrief shut down on 31 July 2026, and its team joined Canva. If you used it to save and research ads, Foreplay or Atria is the closest swap. If you used it for creative analytics on your own accounts, look at Atria, Segwise or Motion. Canva Grow is the path MagicBrief itself points to ([MagicBrief's homepage](https://magicbrief.com), checked 2026-10-31).

## Quick comparison

| Tool | Replaces | Starting price |
|---|---|---|
| Canva Grow | MagicBrief's own suggested path | Not checked |
| Foreplay | Saving ads, research and briefs | Basic $59/month ($49 billed yearly) |
| Atria | Research plus analytics on your ads | Core $129/month, billed yearly |
| Segwise | Analytics across many ad networks | Growth $499/month |
| Motion | Analytics for big ad accounts | Starter $999/month |
| Marxx | Research, analytics and making the next ad | Per workspace, see [pricing](/pricing) |

Prices read on each company's own site on 31 Oct 2026, in US dollars as listed.

## What happened to MagicBrief

MagicBrief's homepage says the platform closed on 31 July 2026 at 8 PM EST and is no longer accessible. Billing was cancelled. The team built Canva Grow, which the same page describes as a workflow for creating, launching and analysing ads inside Canva. Our full map of where each MagicBrief job went is on [Marxx vs MagicBrief](/compare/magicbrief).

## Canva Grow

The route MagicBrief recommends to its own users. We have not checked its features or prices, so read Canva's own pages before you move.

## Foreplay

The closest swap for saving and researching ads. Its Chrome extension saves ads from the Meta, TikTok and LinkedIn ad libraries into a shared swipe file, and Briefs turns saved ads into creative briefs. Spyder tracks competitors on Meta. Every paid plan starts with a 7-day trial ([pricing](https://www.foreplay.co/pricing)).

## Atria

Research and analytics in one place. Its ad library searches copy, on-screen text and spoken words, and Radar grades your own Meta and TikTok ads by hook, retention, click-through and conversion. You can start with 1,000 free credits and no card ([Atria](https://www.tryatria.com)).

## Segwise

For teams that used MagicBrief's analytics across several networks. It tags hooks, scenes and calls to action and links them to results across 15+ ad networks. A 7-day trial needs no card ([pricing](https://segwise.ai/pricing)).

## Motion

Creative analytics for Meta, TikTok, YouTube and LinkedIn accounts. Starter covers up to $50K monthly ad spend. Its competitor research, Inspo, covers Meta ads only and needs a paid plan ([Motion help centre](https://help.motionapp.com/en/articles/12589123-getting-started-with-inspo-in-motion)).

## Marxx

Tracks the brands you were watching on Meta and Google, decodes their ads by hook, offer, social proof and framing, reads your connected Meta account, and builds the next ads on a production canvas ([competitor tracking](/features/competitor-tracking)). We make Marxx.

## How to choose

- **You mostly saved ads and wrote briefs:** Foreplay.
- **You used research and analytics together:** Atria or Marxx.
- **You run many ad networks or apps:** Segwise.
- **You spend over $50K a month and need deep analytics:** Motion.

## Before you switch

- List the brands you tracked in MagicBrief and re-follow them in the new tool on day one.
- Write down your tags for hooks and angles, so old and new research use the same words.
- Check which ad libraries the new tool saves from. Foreplay covers Meta, TikTok and LinkedIn. Motion's Inspo covers Meta only.
- Start a trial before you pay. Foreplay and Segwise offer 7 days, and Atria starts on free credits.

See [the best creative research platforms](/best/best-creative-research-platforms) for the full field.

## FAQ

### Is MagicBrief still available?

No. Its homepage says it closed on 31 July 2026 and is no longer accessible.

### Can I get my MagicBrief data back?

MagicBrief's homepage says the platform is no longer accessible and sends questions about data to support@magicbrief.com.

### What is the closest MagicBrief alternative?

For saving ads and briefs, Foreplay. For research plus analytics on your own ads, Atria.

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- [More Ad research tools articles](https://marxx.ai/library-alternatives/category/ad-research-tools)
- [All articles](https://marxx.ai/library-alternatives)