# Northbeam alternatives

> Six Northbeam alternatives for ad attribution, from a free plan to custom-quoted platforms, with what each does best and pricing checked 20 Oct 2026.
- **Author**: Marxx
- **Published**: 2026-10-26
- **Category**: Attribution
- **URL**: https://marxx.ai/library-alternatives/northbeam-alternatives

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The main Northbeam alternatives are Triple Whale, which has a free plan, plus Hyros, Rockerbox, Cometly and Polar Analytics. Northbeam lists $3,500 a month for Professional (checked 2026-10-20), and most of these quote you a price on a call.

## What Northbeam does well, and why teams look elsewhere

Northbeam is multi-touch attribution for ecommerce brands. It gives each order credit across your ad channels, so its numbers differ from Meta's by design. Its plans add view-through attribution, optional media mix modeling and incrementality ([what incrementality means](/glossary/incrementality)), and access to its MCP server.

It lists $1,500 for Starter and $3,500 a month for Professional. Northbeam says plans "start at" these rates, and your final quote follows your pageviews. Professional and Enterprise are annual terms.

Teams look elsewhere for a lower price, a free starting point, or a tool built for calls or creative instead of orders.

## Quick comparison

| Tool | Best for | Pricing |
|---|---|---|
| Northbeam | Multi-touch attribution for ecommerce | Starter $1,500; Professional $3,500/month |
| Triple Whale | Ecommerce dashboard with attribution | Free plan; paid plans priced by yearly GMV |
| Hyros | Tracking for ecommerce, calls, courses and SaaS | Quoted on a setup call |
| Rockerbox | Attribution, media mix modeling and incrementality | Not listed publicly; book a demo |
| Cometly | Attribution priced by pageviews | Quoted on a call |
| Polar Analytics | Ecommerce analytics and data activation | Priced by yearly GMV; Core from $750/month under $5M GMV |

Pricing checked 2026-10-20 on each company's own site. GMV is gross merchandise value, the total value of orders.

## Triple Whale

Has a free plan. Paid plans (Foundation, Automate, Enterprise) are priced by your yearly GMV, include unlimited users and run on 12-month terms, billed monthly or yearly. Foundation adds multi-touch attribution. See [Triple Whale compared](/compare/triple-whale).

## Hyros

Ad tracking and attribution for ecommerce, SaaS, info products and call-based businesses. It sells one plan with everything in it. The price follows the revenue it tracks, and it quotes you in a 15-minute setup call.

## Rockerbox

Combines multi-touch attribution, media mix modeling and incrementality testing on one data foundation. No price is listed on its site. You book a demo.

## Cometly

Attribution that connects Meta, Google, LinkedIn, TikTok, Microsoft, Reddit and Snapchat, including server-side events ([what the Conversions API is](/glossary/conversions-api)). Pricing follows your monthly pageviews, and annual billing saves 20%. It runs no free trial and quotes you on a 30-minute call.

## Polar Analytics

Ecommerce analytics with business intelligence, AI agents and data activations. Its Custom plan adds incrementality testing. Price depends on your yearly GMV. Its terms page says Core starts at $750 a month for brands under $5M in yearly GMV, and its pricing page sends you to book a demo.

## Marxx

We make Marxx, so weigh this. It is not an attribution tool. It reads the results Meta and Google report for your account. It tags creatives by hook, angle, format and offer, and shows which ads are fatiguing now or within 7 days. Use it next to an attribution tool when your question is which ad idea works, not which channel gets credit. See [creative intelligence](/features/creative-intelligence).

## How to choose

1. Decide what you must answer: channel credit, creative results or lift.
2. Check your store platform and channels are supported.
3. Run the tool beside Meta for 30 days. Say Meta reports 100 purchases and the tool credits Meta with 80. Check which total is closer to the orders in your store.
4. Ask each vendor what happens to price as your pageviews or GMV grow.

## FAQ

### Is there a free Northbeam alternative?

Triple Whale has a free plan (checked 2026-10-20). The others here quote prices on a call or through a demo.

### Why do attribution tools not match Meta's numbers?

They count orders with their own tracking, not Meta's. Northbeam's own pricing page says its numbers may not line up with Ads Manager. Compare both with your store's orders. See [ROAS vs MER](/compare/roas-vs-mer).

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