# Swipekit alternatives > Six Swipekit alternatives for saving and researching competitor ads, with what each does best and prices read off their own sites on 20 Oct 2026. - **Author**: Marxx - **Published**: 2026-11-01 - **Category**: Ad research tools - **URL**: https://marxx.ai/library-alternatives/swipekit-alternatives --- The main Swipekit alternatives are Foreplay for a larger ad database and briefs, Atria for tracking and analytics, BigSpy for many platforms with a free plan, AdSpy for deep Facebook and Instagram search, and the free Meta Ad Library. Swipekit's Basic plan lists $39 a month, or $26 a month billed yearly (checked 2026-10-20). ## Why teams look for an alternative Swipekit describes itself as a simple solution for organising and saving ad inspiration. Its Chrome extension saves ads from the Meta Ad Library, the TikTok ad library and top ads, and the LinkedIn Ad Library. Plans add folders and boards, a Brand Tracker for competitor Meta ads, AI scripts, MCP and API access, and white-label share links. It lists a 14-day free trial with no card. Teams look elsewhere for a bigger searchable database (Swipekit lists a 1.5M ad library), for other platforms, or for tracking tied to their own results. Say an agency has 8 people. Swipekit Plus covers 10 seats for $69 a month on monthly billing. Foreplay Workflow includes 5 users at $175 a month, plus $20 for each extra user, so $175 + 3 x $20 = $235. Atria Core includes 5 seats at $129 a month billed yearly, so $129 + 3 x $20 = $189. The plans include different tools, so count features as well as seats. ## Quick comparison | Tool | Best for | Starting price | |---|---|---| | Swipekit | Saving ads from several libraries | Basic $39/month; $26 on yearly billing | | Foreplay | Swipe file, briefs, competitor tracking | Basic $59/month; $49 on yearly billing | | Atria | Tracking and creative analytics | Core $129/month, billed yearly | | BigSpy | Many ad platforms, free plan | Free; paid from $69/month | | AdSpy | Facebook and Instagram database | $149/month, an introductory offer | | Meta Ad Library | Any brand's live Meta ads | Free | | Marxx | Save button, competitor tracking and your own account | See [pricing](/pricing) | Prices read on each company's own site on 20 October 2026, in dollars. ## Foreplay Basic is $59 a month, or $49 billed yearly, for 1 user. Its pricing page shows an ad database of 200M+ ads (its menu says 100M+) and shareable briefs. Spyder competitor tracking starts on Workflow at $175 a month ($149 billed yearly) for 5 users. It has a 7-day free trial. ## Atria Core is $129 a month billed yearly, with 5 seats, 5 ad accounts, 50 followed brands and 4,000 AI credits a month. Plus is $479 a month. See [Foreplay vs Atria](/compare/foreplay-vs-atria). ## BigSpy A free plan covers Facebook ads. Starter is $69 a month ($49 on yearly billing) for Facebook and Instagram. Growth is $159 a month and adds Google Ads, YouTube, TikTok and more. See [BigSpy alternatives](/alternatives/bigspy-alternatives). ## AdSpy Its homepage lists a database of 212.9 million ads in 225 countries across Facebook and Instagram. It lists one price, $149 a month, and calls it an introductory offer. ## Meta Ad Library Free and official. It searches all ads currently running across Meta technologies. It offers saved searches. See [how to download ads from it](/guides/how-to-download-ads-from-meta-ad-library). ## Marxx We make Marxx, so weigh this. Its browser extension adds a Save button to the Meta, TikTok and LinkedIn ad libraries, Pinterest and Google Images. It tracks competitor ads on Meta and Google, and reads your own Meta ad account in full. See [competitor tracking](/features/competitor-tracking). ## How to choose 1. Save 20 ads from your own category in each trial, then see which tool makes them easy to find again. 2. Check the platforms you need, such as TikTok or LinkedIn. 3. Count seats and brand trackers. 4. Read [how to build a swipe file](/guides/how-to-build-a-swipe-file) before you pick. If a guide still recommends MagicBrief, note that its site says the product was due to shut down on 31 July 2026, and that its team joined Canva. ## FAQ ### Does Swipekit have a free plan? No free plan is listed. Swipekit offers a 14-day free trial with no credit card. ### What is a free Swipekit alternative? The Meta Ad Library is free, and BigSpy has a free plan that covers Facebook ads. Swipekit lists folders and boards on its paid plans. ### Which alternative is best for agencies? Compare seats first. Swipekit Agency lists 15 seats at $99 a month on monthly billing, and Foreplay Agency lists 10 users at $459. --- - [More Ad research tools articles](https://marxx.ai/library-alternatives/category/ad-research-tools) - [All articles](https://marxx.ai/library-alternatives)