# Varos alternatives > Six Varos alternatives for comparing your ad numbers with similar brands, with what each does best and prices read off their own sites on 20 Oct 2026. - **Author**: Marxx - **Published**: 2026-10-24 - **Category**: Creative analytics - **URL**: https://marxx.ai/library-alternatives/varos-alternatives --- The main Varos alternatives for ad benchmarks are Triple Whale Benchmarks, Databox Benchmark Groups, the DTC Index report and LocaliQ's free benchmark articles. Varos's own home page now describes AI business analysts and does not mention ad benchmarks (checked 2026-10-20). ## What happened to Varos Varos launched in 2021 as real-time benchmarks for ROAS, CPA, CPM and CTR, says its Product Hunt page. Brands compared their numbers with peers. On 2026-10-20 varos.com describes AI agents that interview employees and do the work of business analysts. We found no ad benchmarks on it. Its Shopify App Store page says the app is not currently available. Yet the DTC Index report still lists Varos as a benchmark data partner. We could not confirm whether you can still sign up for Varos benchmarks. Ask Varos before you plan around it. ## A worked example Suppose your blended CPA is INR 850 and the peer median is INR 700. You sit INR 150 above the median. That is 150 / 700 = 21% higher. For CPA, lower is better, so you pay more than the middle brand. A rank badge such as "Bottom 25%" tells you if that gap is large. Whichever tool you pick, ask who is in the peer group. A median of 5 brands says less than a median of 500. See [how to benchmark your ad performance](/guides/how-to-benchmark-your-ad-performance). ## Quick comparison | Tool | Best for | Starting price | |---|---|---| | Triple Whale | Peer benchmarks inside attribution | On Automate and Enterprise; no public price | | Databox | Free peer groups by industry and size | Benchmark Groups free; in-app benchmarks come with a 14-day Growth trial | | DTC Index | A monthly DTC performance report | $199/month or $1,999/year | | LocaliQ | Free averages for Facebook and Google ads | Free to read | | Motion | Benchmarks next to your own ads | Starter $999/month | | Marxx | Your own Meta and Google accounts | Per workspace; see [pricing](/pricing) | Prices read on each company's own site on 2026-10-20, in dollars. ## Triple Whale Benchmarks compares blended ROAS, blended CPA, CPM, average CTR, new customer share and AOV with a peer group of anonymized brands. It matches peers on what you sell and the scale you run at. You see your value, the peer median and a badge: Top 25%, Average or Bottom 25%. Its help centre says Benchmarks are on the Automate and Enterprise packages. Triple Whale lists a Free plan, but no price for paid plans. See [Triple Whale compared](/compare/triple-whale). ## Databox Benchmark Groups let you build your own peer groups, and its FAQ says joining is free. In the app you can filter benchmarks by industry, company type, size and revenue. Its Facebook Ads benchmarks page shows medians by industry, with the bottom 25% and top 25%. It draws on over 2,800 companies and says it was last updated on 20 October 2026. Its page says a 14-day trial of the Growth plan includes benchmarks in the app. ## DTC Index A monthly report on direct-to-consumer performance from KnoCommerce, Varos and Common Thread Collective. It draws on Shopify revenue, ad spend and campaign performance. It costs $199 a month or $1,999 a year. ## LocaliQ LocaliQ and WordStream publish free benchmark articles. The Facebook ads page covers CTR, CPC, conversion rate and cost per lead across 20 industries, last updated 23 September 2026. The search page covers Google Ads and Microsoft Ads, last updated 1 June 2026. The search page says its data comes from thousands of the publisher's own customers' campaigns. The Facebook page does not say where its data comes from. Treat the numbers as a rough guide. ## Motion Creative analytics for your own paid social ads. Starter lists benchmarks, an AI analyst and AI tags, with unlimited seats, for up to $50K of monthly ad spend. Higher tiers are quoted on request. ## Marxx We make Marxx, so weigh this. It reads your connected Meta ad account in full, runs an account audit and sends alerts and digests. It also reads Google Ads spend, campaigns and search terms, and shows trending tactics by lifecycle stage. If you need peer medians, pair it with one of the sources above. See [creative intelligence](/features/creative-intelligence). ## How to choose 1. Decide which number you want to judge: ROAS, CPA, CPM or CTR. 2. Ask how the peer group is built and how many brands are in it. 3. Match the channel. LocaliQ covers Facebook and Google separately. Triple Whale blends channels. 4. Use a benchmark as a question, not a target. Check it against your own [break-even ROAS](/glossary/break-even-roas). ## FAQ ### Is Varos still available? We could not confirm it. Its home page describes AI business analysts, and its Shopify listing says the app is not currently available (checked 2026-10-20). Ask Varos directly. ### Is there a free Varos alternative? Yes. Databox Benchmark Groups are free to join. LocaliQ's benchmark articles are free to read. ### What is a good ROAS? It depends on your margin. Work out your [break-even ROAS](/glossary/break-even-roas) first, then compare it with peers. --- - [More Creative analytics articles](https://marxx.ai/library-alternatives/category/creative-analytics) - [All articles](https://marxx.ai/library-alternatives)