# The best ad reporting tools > The best ad reporting tools for Meta and Google ads in 2026, from free dashboards to client report builders, with prices checked 20 Oct 2026. - **Author**: Marxx - **Published**: 2026-10-26 - **Category**: Reporting tools - **URL**: https://marxx.ai/library-best/best-ad-reporting-tools --- For free ad reports, use Google's Data Studio. For client reports, AgencyAnalytics charges $20 per client a month and Databox has an Agency plan. To pull ad data into Sheets, Excel, Claude or ChatGPT, use Supermetrics. ## Quick comparison | Tool | Best for | Starting price | |---|---|---| | Data Studio | Free dashboards | Free. A separate Pro version exists | | Supermetrics | Moving ad data into Data Studio, Sheets, Excel, Power BI, Claude or ChatGPT | Starter $49/month ($39 billed yearly) | | Databox | Dashboards and goals | Free plan. Analyst $71/month billed yearly | | AgencyAnalytics | Client reports | $20 per client per month, billed annually | | Whatagraph | Larger teams | Max from EUR 999/month, billed annually | | Motion | Creative reporting | Starter $999/month | Prices read on each company's own site on 20 Oct 2026, in US dollars unless marked. ## Data Studio Google's report builder, which it called Looker Studio until recently. Google's docs call it a no-cost tool and mention a separate Data Studio Pro with enterprise collaboration and admin features. Connect your ad accounts, build a report once and share a link. The docs page does not list the Pro price. ## Supermetrics It moves data from ad platforms into the place you build reports. Starter covers 1 user, 2 data sources and 2 accounts per source. Growth costs $199/month ($159 billed yearly) for 2 users and 7 sources. Each plan includes one destination. The list includes Data Studio, Google Sheets, Excel, Power BI, Claude, ChatGPT and Copilot. ## Databox The free plan has 1 user, 3 data sources and 1 dashboard. Team Core is $249/month ($199 billed yearly) for 3 users and 10 sources. The Agency plan starts at $99/month ($79 billed yearly) with unlimited users and 20 data sources. ## AgencyAnalytics Priced per client, with a 14-day free trial and no card. For 25 or more clients, it quotes volume pricing through sales. Say you manage 12 clients. That is 12 x $20 = $240 a month. A thirteenth client makes it $260. ## Whatagraph Max starts at EUR 999/month, billed annually, with unlimited users and reports. It is limited by connected data accounts, starting at 50. Prime is custom. ## Motion Reports on your creatives by tag, with an ad leaderboard. Starter is $999/month for up to $50k monthly ad spend. Other plans are not listed publicly. ## How to choose Count two things first: how many clients you report to and where the data should end up. One brand reporting to itself can run on a free dashboard. An agency with many clients needs per-client pricing or unlimited users. If your team wants to ask questions of the data in Claude or ChatGPT, check that the connector lists them as a destination. ## What a good ad report holds Keep it to a page. Show spend, [ROAS](/glossary/roas), cost per result and the creatives that moved them. If you run several channels, add [MER](/compare/roas-vs-mer). Copy our [weekly ad report template](/templates/weekly-ad-report-template) and build it in any tool above. We make Marxx. It reads your Meta and Google Ads accounts, tags creatives by hook, angle, format and offer, splits fatigue into "fatiguing now" and "within 7 days", and sends alerts and digests. It also has a Slack bot and a read-only MCP server for Claude and ChatGPT. Agencies get a [separate workspace per client](/features/client-workspaces). ## FAQ ### What is the best free ad reporting tool? Data Studio has a no-cost version. Databox also has a free plan with 1 dashboard and 3 data sources. ### Can Claude or ChatGPT build my report? Supermetrics lists Claude and ChatGPT as destinations on its plans. Check which destination your plan includes, because each plan includes one core destination. ### Do I need a paid tool for client reports? Not at the start. A free dashboard works for a few clients. A per-client tool like AgencyAnalytics saves time once you spend hours each week rebuilding reports. --- - [More Reporting tools articles](https://marxx.ai/library-best/category/reporting-tools) - [All articles](https://marxx.ai/library-best)