# The best ad tools for ecommerce

> The best ad tools for ecommerce stores in 2026: Meta and Google campaigns, Triple Whale, Northbeam, Madgicx, Foreplay, Motion and Birch. Prices checked 20 Oct 2026.
- **Author**: Marxx
- **Published**: 2026-11-16
- **Category**: Ad management
- **URL**: https://marxx.ai/library-best/best-ad-tools-for-ecommerce

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An ecommerce store needs four jobs done: run the campaigns, find creative ideas, measure sales and learn which ads work. Start with Meta's Advantage+ sales campaigns and Google's Performance Max. Add Foreplay for ideas, Triple Whale or Northbeam for measurement, and Motion or Birch once spend grows.

## Quick comparison

| Tool | Job | Price |
|---|---|---|
| Meta and Google campaigns | Run the ads | You pay for ads |
| Foreplay | Save and brief from competitor ads | Basic $59 a month |
| Triple Whale | Store dashboard and attribution | Free plan; paid not listed |
| Northbeam | Multi-touch attribution | Starter from $1,500; Professional from $3,500 a month |
| Madgicx | Meta ad optimisation | From $45 a month, rising with ad spend |
| Birch | Rules, reports, fatigue tracking | Essential $49; Pro $99 a month |
| Motion | Creative analytics | Starter $999 a month |

Prices checked on 2026-10-20 on each company's own page, in US dollars.

## The tools

**Meta and Google campaigns.** These are your ad engines. See [how to use Advantage+ sales campaigns](/guides/how-to-use-advantage-plus-sales-campaigns) and [Performance Max vs Search](/compare/performance-max-vs-search-campaigns).

**Foreplay.** Saves ads from the Meta Ad Library and Instagram into boards and briefs. Basic is $59 a month for 1 user, or $49 billed yearly, with extra users at $20 each.

**Triple Whale.** The free plan has up to 10 users, 12 months of data and first and last click attribution. Foundation adds multi-touch attribution. Its Foundation, Automate and Enterprise plans show no price.

**Northbeam.** Its page shows $1,500 for Starter and $3,500 a month for Professional, which it says fits spend up to $500k a month. It calls these starting rates, gives you a quote, and says price follows your data volume.

**Madgicx.** An AI tool for Meta ads. On monthly billing, its Pro Complete plan shows $45 a month at under $1K of monthly ad spend, $99 at $1K to $2.5K and $329 at $20K to $30K. At $30K and up, the page says "See price inside the app." It has a 7-day free trial and a $49 a month Tracking Pro add-on.

**Birch (formerly Revealbot).** Rules that pause or scale ads, plus reports and fatigue tracking. At up to $10K a month in ad spend, Essential is $49 and Pro is $99 a month. Price rises with spend. It has a 14-day free trial.

**Motion.** Creative analytics. Starter is $999 a month for spend up to $50k a month, with unlimited seats and ad accounts.

## A worked example

Say you spend INR 5,00,000 a month on ads and $1 is INR 85. Foreplay Basic at $59 is INR 5,015, about 1% of your spend. Motion Starter at $999 is INR 84,915, about 17% of it. A tool should earn back its price. Know your [break-even ROAS](/glossary/break-even-roas) first, so you can tell whether it did.

## How to choose

1. **Under INR 2 lakh a month:** use the platforms, a free dashboard and a swipe file.
2. **Several channels and a messy sales picture:** add attribution. See [Triple Whale vs Northbeam](/compare/triple-whale-vs-northbeam).
3. **Many creatives:** add creative analytics, so you see which hook and angle sells.
4. **Not sure:** read [ad tools for D2C brands](/best/best-ad-tools-for-d2c-brands).

We make Marxx. It reads your connected Meta ad account in full, with creative tagged by hook, angle, format and offer. It scores fatigue in five levels. See [creative intelligence](/features/creative-intelligence). It also has a production canvas that builds Meta ads, always created paused.

## FAQ

### Do I need all of these?

No. Most stores need the ad platforms plus one idea source and one measurement tool.

### Which tool tells me what to make next?

A creative tool does. Foreplay shows competitor ideas, and Motion and Marxx show what your own ads did.

### Are the prices in rupees?

No. They are in US dollars. Check the rupee amount your card is charged before you subscribe.

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