# The best ad tools for real estate

> The best ad tools for real estate in India in 2026: Meta lead ads, Google Search, Sell.Do and Zoho CRM, Canva and more, with prices and rules checked 20 Oct 2026.
- **Author**: Marxx
- **Published**: 2026-11-15
- **Category**: Ad management
- **URL**: https://marxx.ai/library-best/best-ad-tools-for-real-estate

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Real estate ads are won or lost on lead follow-up. Use Meta lead ads to collect buyer details, Google Search ads to catch people already looking, and a CRM such as Sell.Do or Zoho CRM so no lead goes cold. Add Canva for brochures and creatives.

## Quick comparison

| Tool | Job | Price |
|---|---|---|
| Meta lead ads | Collect buyer details in the app | You pay for ads |
| Click to WhatsApp ads | Start a chat from the ad | You pay for ads |
| Google Search ads | Reach people searching now | You pay for ads |
| Sell.Do | CRM built for Indian real estate | Quote only, 5 users minimum |
| Zoho CRM | General CRM | Free Edition for 3 users |
| Canva | Brochures and ad creative | Free; Pro INR 4,000 a year |

Checked on 2026-10-20 from each company's own pages.

## The tools

**Meta lead ads.** People fill a form without leaving Facebook or Instagram. Meta says you can download the leads as a CSV from Ads Manager, Business Suite or Leads Centre, or read them in a connected CRM. Use short forms. See [lead ad form templates](/templates/lead-ad-form-templates).

**Click to WhatsApp ads.** The ad opens a chat, which suits buyers who want to ask about price and location first. See [how to run click-to-WhatsApp ads](/guides/how-to-run-click-to-whatsapp-ads).

**Google Search ads.** Reach people who type a search. Read [Facebook ads vs Google ads for real estate](/compare/facebook-ads-vs-google-ads-for-real-estate) to split your budget.

**Sell.Do.** Describes itself as built for Indian real estate. Pricing is per active user per month, with a 5 user minimum, and it quotes after you share your team size and modules.

**Zoho CRM.** Its Free Edition is free for 3 users, with leads, deals, workflows and reports.

**Canva.** Its India page lists Free at INR 0, Pro Lite at INR 1,590 a year and Pro at INR 4,000 a year per person.

## A rule for housing ads

Meta limits audience options for housing ads, such as age, gender, postal code and lookalike audiences. Its Help Centre says this applies to advertisers based in or reaching the US, advertisers reaching Canada, and certain countries in Europe. India is not named. If you target buyers abroad, choose the housing special ad category when you set up the campaign.

## A worked example

Say you spend INR 1,00,000 on lead ads and get 250 leads. Your cost per lead is INR 400. Say 25 of them book a site visit and 2 buy. A site visit costs INR 4,000 and a booking costs INR 50,000. A cheap lead means little if nobody calls it back. Track the booking, not just the lead. Read [what CPL is](/glossary/cpl).

## How to choose

1. **One project, one salesperson:** a free CRM and lead ads.
2. **Several projects or channel partners:** a real estate CRM with inventory and reports.
3. **Weak creative:** start from [real estate ad copy examples](/templates/real-estate-ad-copy-examples).

We make Marxx. It supports Meta lead ads, and it reads your connected Meta ad account in full so you can see which creative brought the leads. See [lead capture](/features/leads).

## FAQ

### Are Meta lead ads or WhatsApp ads better for real estate?

Test both. Lead ads give you a clean list, and WhatsApp ads start a conversation. Compare cost per site visit, not cost per lead.

### Do I need a CRM?

Yes, once more than one person handles leads. A CRM shows who called whom and what happened next.

### Does Meta restrict housing ads in India?

Meta's page names the US, Canada and certain countries in Europe for audience limits. It does not name India (checked 2026-10-20).

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