# The best ad tools for restaurants

> The best ad tools for restaurants in India in 2026: Google Business Profile, Meta and WhatsApp ads, Zomato's partner app and Canva. Free options checked 20 Oct 2026.
- **Author**: Marxx
- **Published**: 2026-11-16
- **Category**: Ad management
- **URL**: https://marxx.ai/library-best/best-ad-tools-for-restaurants

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A restaurant should start with free tools: a Google Business Profile so people find you on Google Maps, and a good set of photos and Reels. Then run Meta ads, with Click to WhatsApp for orders, and add delivery app promotions if you sell there.

## Quick comparison

| Tool | Job | Price |
|---|---|---|
| Google Business Profile | Show up on Search and Maps | Free, per Google |
| Meta ads (Instagram and Facebook) | Reach people near you | You pay for ads |
| Click to WhatsApp ads | Turn an ad into an order chat | You pay for ads |
| Zomato Restaurant Partner app | Promote dishes inside Zomato | Not listed in the app listing |
| Canva | Menus, posts and offers | Free; Pro INR 4,000 a year |

Checked on 2026-10-20 from each company's own pages.

## The tools

**Google Business Profile.** Google's page says creating a Business Profile and listing your business is free. You can add your hours, photos and contact details, and the profile shows on Google Search and Maps. Set it up before you spend a rupee on ads.

**Meta ads.** Instagram and Facebook reach people in your area with Reels, photos and offers. Read [how to run ads for a local business in India](/guides/how-to-run-ads-for-a-local-business-in-india) and [how to make Reels ads](/guides/how-to-make-reels-ads).

**Click to WhatsApp ads.** The ad opens a chat, so a guest can ask for the menu or place an order. See [how to run click-to-WhatsApp ads](/guides/how-to-run-click-to-whatsapp-ads).

**Zomato Restaurant Partner app.** Its App Store listing shows an Ads and Promotions section. It says you can create ads that get your restaurant discovered, promote dishes and track performance. The listing gives no price, so ask Zomato.

**Canva.** Its India page lists Free at INR 0 and Pro at INR 4,000 a year for one person. Use it for menus, offer posts and Reel covers.

**Meta Ad Library.** Meta says anyone can view and search it. Search the restaurants near you to see what offers they run. See [how to search the Meta Ad Library by keyword](/guides/how-to-search-the-meta-ad-library-by-keyword).

## A worked example

Say you spend INR 300 a day for 7 days on a Reel for a lunch combo. That is INR 2,100. Say 30 guests use the offer at an average bill of INR 350. Sales are 30 x INR 350 = INR 10,500. Say food cost is 35%, which is INR 3,675. After the ad spend you keep INR 10,500 - INR 3,675 - INR 2,100 = INR 4,725. Use your own bill and food cost. Count only guests who show the offer.

## How to choose

1. **No budget yet:** Google Business Profile, free photos and Reels.
2. **Dine-in:** Meta ads aimed at people near the restaurant.
3. **Delivery:** Click to WhatsApp, or your delivery app's promotion tools.
4. **Need copy:** start from [restaurant ad copy examples](/templates/restaurant-ad-copy-examples).

We make Marxx. Its production canvas publishes to Meta. If you want a person to plan the creative, it offers a creative strategist and agency service. See [the production canvas](/features/production-canvas).

## FAQ

### What is the cheapest way to promote a restaurant?

A free Google Business Profile with good photos. Then a small daily budget on one Reel ad.

### Should I use Zomato or Swiggy promotions?

Compare what they cost you per order with your own ads. Ask each app for the price in writing before you buy.

### How much should a restaurant spend on ads?

Start with what you can lose for a week, like INR 300 a day. Raise it only when guests show the offer.

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