# The best AI voiceover tools for ads

> The best AI voiceover tools for ads in 2026: ElevenLabs, Murf, WellSaid and Sarvam, with languages, commercial rights and prices checked on each site 2026-10-20.
- **Author**: Marxx
- **Published**: 2026-11-03
- **Category**: Creative tools
- **URL**: https://marxx.ai/library-best/best-ai-voiceover-tools-for-ads

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For ad voiceovers, ElevenLabs suits teams that need many languages, Murf suits teams that want a studio editor with commercial rights, and Sarvam suits Indian-language voice at a per-character price. WellSaid covers English only. Check commercial rights on any plan before a voice goes into a paid ad.

## Quick comparison

| Tool | Languages | Commercial use | Price |
|---|---|---|---|
| ElevenLabs | 90+ on its languages page, including Hindi, Tamil, Telugu and Arabic | Starter and above. Not listed for Free | Free. Starter $6/month. Creator $22/month |
| Murf | 26 languages and accents listed, including Hindi, Tamil and Arabic | Creator and above. Free has none | Creator $19/month, billed yearly. Business $66/month, billed yearly |
| WellSaid | English voices | Starter and above. Free has none | Starter $19/month ($10 billed yearly) |
| Sarvam | 11 languages, including Hindi, Tamil, Telugu and Indian English | Not stated on its page | INR 20 per 10,000 characters |

Prices checked 2026-10-20 on each company's own page. Dollar prices are in US dollars.

## ElevenLabs

The free plan gives 10,000 credits, about 10 minutes of speech. Starter gives 30,000 credits (about 30 minutes) with instant voice cloning. Creator is $22/month ($11 for the first month) with 121,000 credits and professional cloning. Pro is $99/month. Its pricing table says 74 languages, while its languages page says 90+ with its v4 model, so test the language you need before you buy.

## Murf

Murf's Studio plans are an editor for voiceovers. Creator gives 24 hours a year of voice generation and Business gives 96 hours. Free has 10 minutes and no commercial rights. Murf's API lists Falcon, a fast model, at $0.01 per 1,000 characters and its studio-quality Gen2 at $0.03 per 1,000 characters. The comparison table lists full broadcasting rights as an Enterprise add-on, which matters if your ad runs on TV.

## WellSaid

Plans count download minutes. Starter gives 20 minutes a month and Pro gives 180 minutes for $49/month ($33 billed yearly). Voices are English. Free has 3 minutes and no commercial rights.

## Sarvam

Sarvam's text-to-speech page lists 83 voices in 224 styles in Hindi, Bengali, Gujarati, Kannada, Malayalam, Marathi, Odia, Punjabi, Tamil, Telugu and Indian English. The standard price is INR 20 per 10,000 characters. Enterprise pricing is available.

## A worked example

Say your Hindi script is 500 characters. At Sarvam's price, one read costs 500 / 10,000 x INR 20 = INR 1. Twelve versions with different hooks cost INR 12.

On ElevenLabs, its page equates 30,000 credits to about 30 minutes, so 1,000 credits is about a minute. A 30-second read is about 500 credits. Starter's 30,000 credits cover about 60 such reads. Run a few retakes on each hook, and the month goes faster than you expect.

## How to choose

1. List your languages first. Test a real script, not the demo line.
2. Confirm commercial rights in writing on the plan you buy.
3. Listen for numbers, brand names and prices. These break first.
4. Keep the script short. See [ad script examples](/templates/ad-script-examples) and [how to dub ads into Hindi](/guides/how-to-dub-ads-into-hindi).

A voice alone does not make an ad. For talking-head video, see the [best AI avatar tools for ads](/best/best-ai-avatar-tools-for-ads). To translate an existing ad, see the [best AI dubbing tools](/best/best-ai-dubbing-tools).

We make Marxx. Its [production canvas](/features/production-canvas) covers voice and dubbing alongside image, video, avatars and UGC, and publishes campaigns, ad sets and ads to Meta.

## FAQ

### Can I use a free AI voice in a paid ad?

Check the plan. Murf's free plan has no commercial rights, WellSaid's free plan has none, and ElevenLabs' pricing page does not list a licence for Free.

### Which AI voice tool is best for Hindi?

Test ElevenLabs, Murf and Sarvam on the same script. All three list Hindi.

### How much does a voiceover cost per ad?

A 500-character script costs about INR 1 at Sarvam's per-character price. Subscription tools cost by the month instead.

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