# The best attribution tools in India > Attribution tools Indian brands can use in 2026: Google Analytics, BooleanMaths, Datahash, Lifesight, AppsFlyer, Trackier and Branch. Prices checked 2026-10-20. - **Author**: Marxx - **Published**: 2026-11-13 - **Category**: Reporting tools - **URL**: https://marxx.ai/library-best/best-attribution-tools-in-india --- Start free: set up Meta's Conversions API and use Google Analytics. If you sell on Shopify and want a paid tool, BooleanMaths lists plans from $99 a month, and its Shopify listing names a Bangalore company as the developer. App businesses use AppsFlyer, Trackier or Branch. ## Quick comparison | Tool | Best for | Price | |---|---|---| | Google Analytics | A free view of traffic across channels | Free, per Google | | BooleanMaths | Shopify stores | Startup $99 a month, up to 3,000 orders | | Datahash | Sending site events to ad platforms from a server | Meta CAPI Gateway $10 a month after a free trial; other products not found | | Lifesight | Attribution with MMM and incrementality tests | Annual subscription, by quote | | AppsFlyer | Mobile apps | Zero is free. Growth is $0.07 a conversion after the free allowance | | Trackier | Mobile apps and performance campaigns | First 10,000 conversions free, then by quote | | Branch | Mobile apps and links | Free trial on Basics, prices not listed publicly | Prices read on each company's own page on 2026-10-20. The pages showed no rupee prices. ## Free first **Google Analytics.** Google says it gives you its tools "free of charge". Its attribution reports offer data-driven, paid and organic last click, and Google paid channels last click. Google's help page says the first click, linear, time decay and position-based models are no longer available as of November 2023. [Read Google's page](https://support.google.com/analytics/answer/10596866). **Meta's Conversions API.** It sends your orders to Meta from your server, so a blocked browser does not hide a sale. Our [Conversions API guide](/guides/how-to-set-up-meta-conversions-api) shows the steps. Do this before you pay for any tool. ## Tools for web stores **BooleanMaths.** Its site lists multi-touch attribution, server-side Conversion APIs for Meta and Google, and post-purchase surveys. It says it recovers data lost to cash-on-delivery and return-to-origin orders. Its pricing page lists Startup at $99 a month for up to 3,000 orders, Pro at $199 for 7,500, Business at $399 for 18,000, and Enterprise by quote from 36,000 orders. **Datahash.** Sets up server-side event delivery to ad platforms. Its help pages describe a no-code Meta Conversions API setup that needs a Meta Business Manager account with access to your pixel. Its site shows a Dubai address. Its Meta CAPI Gateway page says you pay $10 a month, up to 10M monthly events, after a free trial. We found no public price for its other products. **Lifesight.** Combines causal marketing mix modelling, incrementality testing and incrementality-adjusted attribution. Its pricing page names Performance, Precision and Enterprise plans, and says the quote depends on your channels, brands, countries and data setup. See [MMM vs MTA](/compare/mmm-vs-mta) for the difference. For Triple Whale, Northbeam and others built for global D2C, read the [best attribution tools for D2C brands](/best/best-attribution-tools-for-d2c-brands). ## Tools for apps **AppsFlyer.** Zero is free but its page says it is not suitable for apps with paid activities. Growth is pay-as-you-go at $0.07 a conversion after 12,000 free conversions in the first 12 months. Enterprise is by quote. **Trackier.** Its pricing page offers the first 10,000 conversions free and a 30-day trial, then a personalised quote. Its contact page lists offices in New Delhi and Noida. **Branch.** Basics offers a free trial. Essentials and Enterprise need a demo. No prices are shown. ## Two worked examples Say your Shopify store takes 2,400 orders a month. BooleanMaths Startup covers up to 3,000 orders at $99. At INR 85 to the dollar that is INR 8,415, or about INR 3.51 an order. Now say your app gets 40,000 paid installs in a month, after your free allowance is gone. At AppsFlyer's $0.07 each that is $2,800, or INR 2,38,000. That is INR 5.95 an install. If you pay INR 120 an install in ads, attribution adds about 5%. ## How to choose 1. Fix your signal first. A tool cannot attribute orders Meta never saw. 2. Match the tool to where the sale happens: a web store or an app. 3. Ask whether you will be invoiced in dollars or rupees. 4. Watch blended [MER](/glossary/mer) beside any tool. It does not depend on one platform's credit. 5. Expect numbers to differ from Ads Manager. See [GA4 vs Meta Ads Manager numbers](/compare/ga4-vs-meta-ads-manager-numbers). We make Marxx. It is not an attribution tool. It reads your connected Meta ad account in full, and your Google Ads spend, campaigns and search terms, with fatigue split into fatiguing now and within 7 days. See [creative intelligence](/features/creative-intelligence). Use it beside the tools above. ## FAQ ### Do I need an attribution tool? Not at first. With one main channel, Meta's reporting plus the Conversions API is often enough. Look at a tool when channels overlap and the platform numbers no longer add up. ### Is Google Analytics enough? It is free and compares channels. Its numbers will differ from Meta's, and it does not say which ad creative to make next. ### Which tool is cheapest for an app? AppsFlyer's Zero plan is free, but it is not meant for apps with paid campaigns. Trackier lists the first 10,000 conversions free. --- - [More Reporting tools articles](https://marxx.ai/library-best/category/reporting-tools) - [All articles](https://marxx.ai/library-best)