# The best courses for performance marketing in India

> Performance marketing courses in India compared: Meta Blueprint, Google Skillshop, WsCubeTech, Digital Vidya and upGrad. Fees and hours read on 20 Oct 2026.
- **Author**: Marxx
- **Published**: 2026-11-16
- **Category**: Learning
- **URL**: https://marxx.ai/library-best/best-courses-for-performance-marketing-in-india

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Start with the platforms' own training, Meta Blueprint and Google Skillshop. Take a paid live course only if you want guided practice. Of the Indian courses we checked, WsCubeTech lists INR 34,999 for 8 weeks, while Digital Vidya and upGrad both list INR 65,000 for longer, wider digital marketing programmes.

## How we chose

We list courses whose own pages we read on 2026-10-20. The list is not ranked and nobody paid to be on it. We have not taken these courses, so we do not rate the teaching. Fees are as shown on each page, so check taxes and offers before you pay.

## Quick comparison

| Course | Format | Fee on its own page |
|---|---|---|
| Meta Blueprint | Self-paced courses, webinars, optional exams | Courses free. Exams cost the equivalent of USD 99 to 150 |
| Google Skillshop | Self-paced Google Ads and analytics training | No price stated on the pages we read |
| WsCubeTech Performance Marketing Course | 8 weeks, live online, 48+ live hours | INR 34,999 including taxes (the page also shows INR 45,000) |
| Digital Vidya Certified AI Digital Marketing Master | 6 months, live online | INR 65,000 regular, INR 45,000 scholarship fee |
| upGrad Accelerated Digital Marketing Certification | 4 months (some centre pages say 6), classroom | INR 65,000 |

## The platform courses

**Meta Blueprint.** Meta's free training for Facebook, Instagram, Messenger and WhatsApp. It has courses, live webinars and certification. Meta says exams cost the equivalent of USD 99 to 150, depending on country. See also the [best Meta ads courses](/best/best-meta-ads-courses).

**Google Skillshop.** Google's training platform. Its page says courses are designed by Google product experts and you can get Google product certified. Google Ads is one of the product areas. Check the price when you sign up.

## The Indian courses

**WsCubeTech.** Its page describes an 8-week live online bootcamp with 48+ live hours. Meta Ads gets 3 weeks, including tracking and pixel setup, and Google Ads gets 2 weeks. It also covers Instagram and LinkedIn ads, Amazon Ads and AI tools. It lists 12+ projects and a capstone.

**Digital Vidya.** The CADMM course is broader than ads. Its six core modules include Google Ads and Meta Ads next to SEO, email and GA4. It lists 210 core hours and 100 hours of workshops over 6 months.

**upGrad.** Its performance marketing page lists the Accelerated Digital Marketing Certification Program as a 4-month classroom course. Its centre pages give the fee as INR 65,000. Some of them say the course runs 6 months, so ask the centre.

## What a live hour costs

Using the fees above:

1. WsCubeTech: INR 34,999 / 48 live hours = about INR 729 an hour.
2. Digital Vidya at the scholarship fee: INR 45,000 / 310 hours = about INR 145 an hour.
3. Digital Vidya at the regular fee: INR 65,000 / 310 hours = about INR 210 an hour.

The second and third numbers look cheaper, but Digital Vidya's hours also teach SEO, email and analytics. Only part of them is performance marketing. Ask each provider how many hours are spent on paid ads.

## How to choose

1. New to ads? Do Blueprint and Skillshop first. Run a small campaign using [how to run Meta ads in India](/guides/how-to-run-meta-ads-in-india).
2. Want guided practice? Ask whether you work on a real ad account and who pays for the ad spend.
3. Learn the numbers early. Start with [ROAS](/glossary/roas).
4. Ask about refunds and the batch start date before you pay.

We make Marxx. If you want to hire rather than learn, it joins a brand as its creative strategist. It brings the tool from day one. See [Marxx for brands](/for/brands). For other options, see the [best performance marketing agencies in India](/best/best-performance-marketing-agencies-in-india) and the [best creative strategy courses](/best/best-creative-strategy-courses).

## FAQ

### Do I need a course to work in performance marketing?

No. You need practice on real campaigns. A course gives structure and feedback, and the free platform courses cover the basics.

### How long does it take to learn performance marketing?

The live courses above run from 8 weeks to 6 months. You learn most by running ads and reading the results.

### Is a certificate enough to get a job?

A certificate shows you studied. A few small campaigns you ran yourself show what you can do, so build some while you learn.

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