# The best influencer marketing platforms in India

> Influencer marketing platforms for Indian brands compared: Qoruz, Kofluence, Influencer.in, Modash and Collabstr. What each does and its price, read on 20 Oct 2026.
- **Author**: Marxx
- **Published**: 2026-11-12
- **Category**: Creative tools
- **URL**: https://marxx.ai/library-best/best-influencer-marketing-platforms-in-india

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For Indian brands, Qoruz suits finding and costing creators yourself, Kofluence and Influencer.in suit teams that want help running campaigns, Modash gives a global creator search, and Collabstr lets you hire creators directly. Qoruz (beyond its free plan), Kofluence and Influencer.in do not list prices, so you ask for a demo.

## How we chose

We list platforms whose own sites we opened on 2026-10-20: three built for India and two global tools. We did not check how many Indian creators the global tools list. The list is not ranked and nobody paid to be on it. We did not run campaigns on them. We describe each only by what its site says.

## Quick comparison

| Platform | What it is | Price |
|---|---|---|
| Qoruz | Influencer discovery and analytics, with Indian offices | Free plan. Premium and Enterprise by demo, no price shown |
| Kofluence | Influencer marketing with a PAN India creator network | No price shown. Request a demo |
| Influencer.in | Indian platform for creator sourcing, campaigns and analytics | No price shown |
| Modash | Creator search across Instagram, TikTok and YouTube | Essentials $199/month. Performance $499/month |
| Collabstr | Marketplace to hire creators directly | Free plan with a 10% hiring fee. Pro $249/month, billed annually |

## The platforms

**Qoruz.** Calls itself an influencer marketing and intelligence platform. Its page lists discovery with 20+ filters, competitor benchmarking, campaign reports and an AI assistant. It lists a corporate address in Bengaluru and a registered address in Gurgaon. The free plan covers creator search and basic insights. Premium adds audience-based search and campaign reports, and needs a demo.

**Kofluence.** Its site describes AI-powered discovery, matching, campaign management and live reports. It calls its creator network PAN India, across 30+ languages and 30+ sectors. It also has a creator app, so creators can join.

**Influencer.in.** A site built around Indian creators and brands. It lists creator discovery by category, a dashboard and a report on request, and an enquiry form with budgets in rupees. It shows no fees or rates.

**Modash.** A search tool with 380M+ profiles across Instagram, TikTok and YouTube. Essentials has 2 team members and 300 opened profiles a month. Performance has 5 team members and 800. Prices are in dollars.

**Collabstr.** A marketplace where you search creators (its site says 1.3m+) and hire from their profiles, with payments held in escrow. Premium is $333/month billed annually and cuts the hiring fee to 5%. Enterprise starts at $1,000/month. Ask whether it lists enough creators in India for your niche.

## When does a paid plan pay off?

Say you hire creators through Collabstr and $1 is INR 85. Premium at $333 a month is INR 28,305. It cuts the fee from 10% to 5%, a saving of 5% of what you pay creators.

1. Break-even is INR 28,305 / 0.05 = INR 5,66,100 a month in creator payments.
2. Say you pay INR 1,00,000 a month. The free plan fee is INR 10,000. Premium would cost INR 28,305 plus INR 5,000, which is INR 33,305.
3. At that spend, stay on the free plan.

## How to choose

1. Do you know which creators you want? A marketplace or search tool is enough.
2. Do you want someone to run the work? Ask Kofluence and Influencer.in for a quote and a sample report.
3. Brief creators clearly. See [how to brief UGC creators](/guides/how-to-brief-ugc-creators).
4. Run the creator's post as an ad. See [partnership ads](/glossary/partnership-ads).
5. Not sure about hiring? Compare [UGC creators vs influencers](/compare/ugc-creators-vs-influencers).

We make Marxx. It is not an influencer platform, but its [production canvas](/features/production-canvas) makes AI avatar and UGC ads. For creator content, see [AI UGC vs human UGC](/compare/ai-ugc-vs-human-ugc) and [how to find UGC creators in India](/guides/how-to-find-ugc-creators-in-india).

## FAQ

### How much do influencer platforms cost in India?

Qoruz (beyond its free plan), Kofluence and Influencer.in show no prices. Modash and Collabstr list dollar prices. Expect to ask for a quote.

### Do I need a platform to work with influencers?

No. You can message creators directly. A platform saves time on search, payments and reports.

### What is the difference between an influencer and a UGC creator?

An influencer posts to their own audience. A UGC creator makes content for your brand to run as an ad. See the [comparison](/compare/ugc-creators-vs-influencers).

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