# The best tools for agency client reporting > Client reporting tools for agencies compared: AgencyAnalytics, Swydo, DashThis, Databox, Whatagraph and Data Studio, with prices read on 20 Oct 2026. - **Author**: Marxx - **Published**: 2026-11-13 - **Category**: Reporting tools - **URL**: https://marxx.ai/library-best/best-tools-for-agency-client-reporting --- For most agencies, the best client reporting tools are AgencyAnalytics (priced per client), Swydo (priced per data source) and DashThis (priced per dashboard). To start for free, use Google's Data Studio. Prices below were read on each vendor's own site on 2026-10-20. ## Quick comparison | Tool | You pay by | Starting price (checked 2026-10-20) | Free trial or plan | |---|---|---|---| | AgencyAnalytics | Client | $20 per client a month, billed annually | 14 days, no card | | Swydo | Data source | EUR 69 a month (EUR 62 billed annually), first 10 sources included | 14 days, no card | | DashThis | Dashboard | Individual $44 a month billed yearly ($54 monthly), 3 dashboards | 14 days | | Databox | Plan | Agency from $99 a month ($79 billed annually), unlimited users | Free plan, 1 user | | Whatagraph | Plan | Max from EUR 999 a month, billed annually | Demo | | Data Studio | Free | No charge for creators and viewers. Data Studio Pro is paid | Free | ## AgencyAnalytics Built for agencies. Every client comes with unlimited data sources, reports and staff accounts, a white-labeled client portal and goals and alerts. Its site lists 85+ marketing integrations. For 25 or more clients it lists volume pricing. ## Swydo All features are on every plan, with unlimited clients, users, dashboards and reports. You pay for data sources. Each account you connect counts as one. The first 10 sources are in the base price. Sources 11 to 100 cost EUR 4.50 each. ## DashThis You pay for dashboards, and a dashboard is one report. Plans run Individual (3 dashboards, 15 sources), Professional $139 a month billed yearly (10 dashboards, 40 sources), Business $279 (25 dashboards, 100 sources) and Standard $429 (50 dashboards, 200 sources). Users are unlimited. ## Databox Dashboards, goals and an AI assistant. The free plan has 1 user, 3 data sources and 1 dashboard. The Agency plan has unlimited users and 20 data sources, with extra capacity sold as account packs. ## Whatagraph Two plans. Max starts at EUR 999 a month, billed annually, and its page lists white-label reports and a dedicated success manager on it. Prime is custom. ## Data Studio Google's report builder. Google's pricing page says Data Studio is available at no charge for creators and report viewers. Data Studio Pro adds support and team content management. Data Studio reads data through built-in and partner connectors. Supermetrics can feed ad data into it (its page lists Looker Studio as a destination), and its Starter plan is $49 a month ($39 billed yearly) for 1 user. ## How to choose Count your clients and the ad accounts per client first. Say you report to 12 clients, and each has Google Ads and Meta Ads. - AgencyAnalytics: 12 clients x $20 = $240 a month. - Swydo: 24 data sources. The first 10 are in the EUR 69. The other 14 cost 14 x EUR 4.50 = EUR 63. Total EUR 132 a month. - DashThis: 12 reports are more than the 10 dashboards in Professional, so you need Business at $279 a month billed yearly. Prices are in each vendor's own currency and billing term, so compare the plan you would really buy. Add a thirteenth client and AgencyAnalytics rises by $20, while Swydo rises by 2 x EUR 4.50 = EUR 9. Keep the report itself short. Our [monthly client report template](/templates/monthly-client-report-template) and [weekly ad report guide](/guides/how-to-build-a-weekly-ad-report) show what to put in. If branded reports matter most, read the [best white label ad reporting tools](/best/best-white-label-ad-reporting-tools). For a wider list, see the [best ad reporting tools](/best/best-ad-reporting-tools). We make Marxx. It reads each client's connected Meta ad account in full and their Google Ads spend, campaigns and search terms, and sends alerts and digests. Agencies get a [separate workspace per client](/features/client-workspaces) with unlimited seats. ## FAQ ### What is the cheapest way to report to clients? Data Studio is free to build and share. You pay only for connectors that bring in data it cannot read itself. A tool such as Swydo or AgencyAnalytics saves hours once you have many clients. ### Do clients need a paid seat to see a report? Check each tool. Swydo and DashThis list unlimited users, and AgencyAnalytics includes unlimited staff accounts. Whether a client login counts as a seat is worth asking in the trial. ### Which tool is best for a small agency with five clients? Compare AgencyAnalytics at 5 x $20 = $100 a month with Swydo, where 10 data sources cost EUR 69. Five clients with two sources each fit inside Swydo's first 10 sources. --- - [More Reporting tools articles](https://marxx.ai/library-best/category/reporting-tools) - [All articles](https://marxx.ai/library-best)