# The best UGC agencies in India

> Six UGC and creator agencies in India, read off their own websites on 20 Oct 2026: where each is based, what it offers and any price it lists. Not ranked.
- **Author**: Marxx
- **Published**: 2026-11-11
- **Category**: Agencies
- **URL**: https://marxx.ai/library-best/best-ugc-agencies-in-india

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Six agencies sell UGC ads in India and say so on their own sites: Sqroot, Iblix Digital, Marketing Studio, Grynow, BrandHype Solutions and Boss Wallah Media. Only Marketing Studio lists UGC prices, from INR 12,000 for 2 videos (checked 2026-10-20).

## How we chose

We opened each firm's own website on 2026-10-20. We kept firms that offer UGC and show an Indian office or location. We describe each firm only with what its site says. We did not hire any of them or test their claims. Nobody paid to be listed, and the list is not ranked by quality.

## Quick comparison

| Agency | Where its site shows it | UGC offer | Price on its site |
|---|---|---|---|
| Sqroot | Mumbai (Kurla West); also lists Pune, Ahmedabad, Surat | AI-powered UGC videos with avatars | No UGC price listed |
| Iblix Digital | Kolkata | UGC among nine ad formats | Not listed |
| Marketing Studio | Noida, Delhi NCR | UGC videos from verified creators | INR 12,000 for 2 videos |
| Grynow | Gurugram | Influencer and UGC campaigns | Not listed |
| BrandHype Solutions | India, no city shown | UGC marketing among creator services | Not listed |
| Boss Wallah Media | Bangalore and Hyderabad (also lists Philadelphia, US) | Video production with a creator network | Not listed |

## The agencies

**Sqroot.** A performance marketing agency whose UGC page is about AI. It says avatars speak your script and can be localised in Hindi, Hinglish or other Indian languages. It also says its AI UGC videos cost one-tenth of a creator video.

**Iblix Digital.** Lists nine creative formats from one pipeline: UGC, founder videos, skits, micro-dramas, demos, reaction, editorial, static and motion. It says it has 200+ creators across India, a studio in Kolkata and a 15 working day turnaround.

**Marketing Studio.** A photo and video company with a UGC video service for D2C, fashion, beauty and e-commerce brands. Its site names boAt, Philips, Pfizer, HRX, Vatika and Neemans among its clients. Its price list shows a Tester plan at INR 12,000 for 2 UGC videos, Growth at INR 33,000 for 6 and Monthly at INR 1,00,000 for 20 (checked 2026-10-20).

**Grynow.** An influencer marketing agency with an address in Gurugram. It describes paid, barter, UGC and affiliate campaigns, with UGC campaign pages for India and the UAE.

**BrandHype Solutions.** A creator-led agency for D2C brands and startups. It lists UGC marketing next to influencer, meme and content work, and names Lenskart, Unstop and Swiggy as brands it has worked with.

**Boss Wallah Media.** A media and production company. Its footer lists Bangalore and Hyderabad in India and Philadelphia in the US. It says it has 1,000+ vetted creators and produces in 7 languages. Its work page has a UGC category, and its home page mentions UGC testimonials.

## How to choose

1. **Pick the style first.** AI actors, filmed creators and influencer posts need different agencies. See [AI UGC vs human UGC](/compare/ai-ugc-vs-human-ugc).
2. **Ask for the price per finished video.** Include edits, hooks and usage rights.
3. **Ask who owns the raw files** and for how long you may run the ad.
4. **Start small.** Buy a few videos before you sign a retainer.

## A worked example

Say an agency quotes INR 6,000 a video and you buy 10. That is INR 60,000. Say 2 of the 10 beat your current ad. Each winner then cost you INR 30,000, not INR 6,000. Plan for losers. Test different hooks, not only different creators. Write a clear brief using [how to brief UGC creators](/guides/how-to-brief-ugc-creators).

If you would rather hire creators yourself, see [how to find UGC creators in India](/guides/how-to-find-ugc-creators-in-india) and [the best UGC platforms in India](/best/best-ugc-platforms-in-india).

We make Marxx. It is not a UGC studio, but it offers a creative strategist and agency service. It also reads your connected Meta ad account in full, with creative tagged by hook, angle, format and offer, so a UGC brief can start from what already ran.

## FAQ

### How much does a UGC agency cost in India?

Of the six, only Marketing Studio lists UGC prices: INR 12,000 for 2 videos, INR 33,000 for 6 and INR 1,00,000 for 20 (checked 2026-10-20). Sqroot's page says a creator video costs INR 10,000 to INR 25,000, which is its own estimate. The others list no UGC price, so send each the same brief.

### Should I use an agency or a platform?

An agency manages the creators, edits and delivery for you. On a platform you pick and brief creators yourself. That can cost less, but it takes more of your time.

### Do I get the rights to the video?

Ask in writing before you pay. Rights differ by firm and by order, and they should cover the platforms and the length of time you plan to run the ad.

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