# The best UGC creator marketplaces > Billo, Insense, Collabstr, JoinBrands, Trend and Instagram's creator marketplace compared: how you pay, fees and starting prices, read off their sites 20 Oct 2026. - **Author**: Marxx - **Published**: 2026-11-11 - **Category**: Creative tools - **URL**: https://marxx.ai/library-best/best-ugc-creator-marketplaces --- For most brands, Billo, JoinBrands and Trend suit buying a few videos at a clear price. Insense suits many creators and Meta partnership ads, and Collabstr suits hiring creators directly. Instagram's own creator marketplace is the Meta-native option. ## Quick comparison | Marketplace | How you pay | Starting price | |---|---|---| | Billo | Per video | From $99 a video | | Insense | Plan fee plus creator pay | Brand $400 a month billed yearly | | Collabstr | Free plan with a hiring fee | Free; Pro $249 a month billed yearly | | JoinBrands | Free plan with a platform fee | UGC videos from $25 | | Trend | Prepaid credit packs | From $550 for up to 6 videos | | Instagram creator marketplace | In Meta Business Suite | Cost to brands not stated | Prices read on each company's own site on 2026-10-20, in US dollars. ## Billo You order a video from a creator. Billo's own post of 9 Oct 2026 says videos start at $99, and the final price depends on length, format, creator type and extras. Its pricing page sends visitors to a login. The post says there is no subscription for ordering videos, and that once you approve a video the licensing rights are yours. ## Insense A creator platform that connects Meta partnership ads. Brand is $500 a month billed quarterly, or $400 billed yearly, with a 10% marketplace fee. A one-month Trial is $650 with a 20% fee. Creator payments are extra on every plan. Insense says creators grant full digital rights once the content is approved and they are paid. See [Billo vs Insense](/compare/billo-vs-insense). ## Collabstr A marketplace of 1.3m+ creators that you search and hire from directly. The Free plan charges a 10% fee on each order. Pro is $249 a month billed yearly, and Premium is $333 a month billed yearly with a 5% fee. Collabstr says usage rights are agreed with the creator before payment. ## JoinBrands Pay-as-you-go is free with a 15% platform fee. Start-up is $99 a month with 12%, Pro is $299 with 10%, and Max is $499 with 8%. Its price list starts UGC images at $10 and UGC videos at $25. It says a purchase brings unlimited usage rights. ## Trend You buy credits, not a plan. Packs run from $550 for up to 6 videos to $3,872 for up to 56. The per-video price falls from $91.67 to $69.14 as the pack grows. Credits expire 12 months after purchase, and Trend says licensing rights are yours. ## Instagram creator marketplace Meta's own marketplace sits inside Meta Business Suite. In February 2024 Meta said it planned to invite creators and brands in India, among other countries. Its announcement does not state a fee for brands. It pairs well with [partnership ads](/glossary/partnership-ads). ## A worked example Say you want 10 videos. At JoinBrands' starting price that is 10 x $25 = $250, plus its 15% free-plan fee of $37.50, so $287.50. At INR 85 to the dollar that is about INR 24,400. At Billo's starting price it is 10 x $99 = $990, about INR 84,200. A starting price is not a quote. Send the same brief to two marketplaces and compare the first videos, not the price lists. ## How to choose 1. **A few videos at a set price:** Billo, JoinBrands or Trend. 2. **Many creators and creator-handle ads:** Insense. 3. **Browse and hire directly:** Collabstr. 4. **Already on Meta:** try the Instagram creator marketplace first. Write a tight brief first. See [how to brief UGC creators](/guides/how-to-brief-ugc-creators). If you want UGC-style ads without hiring anyone, see [AI UGC vs human UGC](/compare/ai-ugc-vs-human-ugc). We make Marxx. Its production canvas publishes to Meta, and it reads your connected Meta ad account in full so you can see which creator videos are wearing out. ## FAQ ### Which marketplace is cheapest to start? Collabstr Free and JoinBrands pay-as-you-go have no plan fee. You pay a 10% and 15% fee on each order instead. ### Do I get usage rights? Billo, JoinBrands, Trend and Insense each say you get usage rights with the content you buy. Collabstr says you agree usage rights with the creator before you pay. Read the terms for your order. ### Are these made for India? No. They are global and priced in US dollars. See the [best UGC platforms in India](/best/best-ugc-platforms-in-india) for the India angle. --- - [More Creative tools articles](https://marxx.ai/library-best/category/creative-tools) - [All articles](https://marxx.ai/library-best)