# The best white label ad reporting tools

> White label ad reporting tools compared: AgencyAnalytics, Swydo, Reporting Ninja, DashThis, Whatagraph, Databox and Adalysis. Prices checked 20 Oct 2026.
- **Author**: Marxx
- **Published**: 2026-11-13
- **Category**: Reporting tools
- **URL**: https://marxx.ai/library-best/best-white-label-ad-reporting-tools

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AgencyAnalytics, Swydo, Reporting Ninja, DashThis and Adalysis list white-label branding on every plan, so putting your logo on client reports costs nothing extra. Databox charges $200 a month more for it, and Whatagraph lists white-label reports on its Max plan from EUR 999 a month. Prices were read on each vendor's own site on 2026-10-20.

## Quick comparison

| Tool | White label on its pricing page | Starting price (checked 2026-10-20) |
|---|---|---|
| AgencyAnalytics | Included: logo, colours, custom domain, custom email, client portal | $20 per client a month, billed annually |
| Swydo | Included: full white-labeling and branding tools | EUR 69 a month (EUR 62 billed annually), first 10 data sources |
| Reporting Ninja | Included: white label and client portal on every plan | Starter $25 a month |
| DashThis | Listed on every plan: white labeled dashboards, custom domain, custom email | Individual $44 a month billed yearly ($54 monthly) |
| Whatagraph | Listed on Max | Max from EUR 999 a month, billed annually |
| Databox | Paid add-on | Agency from $99 a month ($79 billed annually), plus $200 for white label |
| Adalysis | Listed: white-label reporting for Google and Microsoft ads | From $149 a month, set by ad spend |

## What "white label" should cover

Check four things in the trial: your logo and colours, your own web address for the report link, your own sender email, and a client portal with no vendor name.

## The tools

**AgencyAnalytics.** Every client comes with a white-labeled client portal. Its site says you can add your logo, colours and custom domain, and its feature table shows client branding, custom domain and custom email as included. A 14-day trial needs no card.

**Swydo.** Every feature is on every plan, including full white-labeling. You pay per data source: the first 10 are in the base price and sources 11 to 100 cost EUR 4.50 each. Clients, users and reports are unlimited.

**Reporting Ninja.** Its pricing page is titled "Every feature on every plan". White label and client portal are in all plans, and the plan size sets how many reports and accounts you run. Starter is $25 a month for 10 reports. Its site shows 10% off for quarterly billing and 20% off for annual.

**DashThis.** Priced by dashboard, with one dashboard per report. Its pricing page lists white labeled dashboards, a custom domain and a custom sender email on all four plans.

**Whatagraph.** Max starts at EUR 999 a month, billed annually, and lists white-label reports among its benefits, with unlimited users and reports. Connected data accounts are the limit, from 50. Prime is custom.

**Databox.** The Agency plan has unlimited users and 20 data sources. White-labeling is a separate add-on at $200 a month. It removes Databox branding and uses your logo, colours and domain.

**Adalysis.** A PPC tool for Google Ads and Microsoft Ads that lists white-label reporting with templates on every plan. It is priced from $149 a month by ad spend, with unlimited accounts and users.

## How to choose

Add the white-label cost, not just the plan price. Say you have 12 clients. AgencyAnalytics is 12 x $20 = $240 a month, with branding included. Databox Agency from $79 a month billed annually, plus the $200 add-on, is $279 a month before extra capacity. The tool that looks cheaper on the plan line can cost more once branding is added.

Then count data sources. Swydo charges per source, Whatagraph limits connected accounts, each DashThis plan includes a set number, and AgencyAnalytics gives each client unlimited sources. For a wider view of what to report, see the [best tools for agency client reporting](/best/best-tools-for-agency-client-reporting) and the [monthly client report template](/templates/monthly-client-report-template). If Meta is your main channel, read the [Meta ads reporting tools for agencies](/best/best-meta-ads-reporting-tools-for-agencies).

We make Marxx. It reads your clients' connected Meta ad accounts and Google Ads spend, campaigns and search terms, and sends alerts and digests. Each client gets a [separate workspace](/features/client-workspaces) and seats are unlimited. If branded client reports are your main need, start with the tools above.

## FAQ

### What does white label mean in reporting?

The report carries your agency's name, logo and colours, not the software vendor's. Some tools also use your web address and sender email.

### Which tool includes white label at the lowest price?

On the pages we read, Reporting Ninja Starter at $25 a month lists white label on every plan, and AgencyAnalytics includes it from $20 per client billed annually. Check the report and account limits of each plan.

### Do I need a client portal?

Not always. A scheduled PDF or a shared link is enough for many clients. A portal helps when clients want to look at numbers between reports.

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