Blogs
What we learn running creative intelligence for brands and agencies. No thought leadership, only things we tested.
Agency operations
How to Choose the Right Software for Your Marketing Agency
What agency software vendors keep paying to say — and the five tests a generic comparison never gives you.
2026-10-06 · 9 min
Competitive intel
Free vs Paid Social Listening Platforms: What You Lose on Free
What each tier can actually see — and why almost every reason to pay is about depth of record, not speed of alert.
2026-10-05 · 9 min
Creative strategy
How to Develop an Effective Creative Strategy for Paid Social
Strategy is the chain of decisions made before any copy exists — walked step by step and checked against live Meta ads.
2026-10-05 · 9 min
Creative strategy
Video Ad Strategy for Meta: Formats, Lengths and Structures That Convert
Hook structures tested against how long Meta video ads actually stay in market — and why the cleverest ideas churn fastest.
2026-10-04 · 10 min
Product
Top AI Marketing Companies and Platforms in 2026
Thirty vendors, five different jobs. The category sorted by what each one actually changes in your account — creative intelligence, media optimisation, generation, agencies and the agent layer — with each company's own ads as the evidence.
2026-10-04 · 11 min
Competitive intel
How to Spy on Competitor Ads in 2026: The Complete Playbook for Meta and Google
Most guides are a Meta Ad Library tour with Google bolted on. This covers both — including the free competitor report sitting unopened in your own Google Ads account.
2026-10-03 · 14 min
Production
Best AI Video Generators for Ads (Not Just Pretty Clips)
The category optimises for render quality. Ads need a hook, a voice, captions and nine ratios. Five tool categories scored on the gap between a clip and a shippable ad.
2026-10-03 · 12 min
Agency operations
Facebook Ad Cost Calculator: Estimate Budget, CPM and Results
Most cost calculators hand you someone else's CPM. This one takes your numbers and tells you what you can afford, whether you can afford to learn, and which lever to pull first.
2026-10-02 · 12 min
Product
AI-Driven Lead Generation Tools for Paid Social Teams
"AI lead generation tool" is four different products wearing one label. The four layers, what to buy at each, and the eight questions that separate a working pipeline from a leaky one.
2026-10-02 · 14 min
Creative strategy
Hotel Advertising Trends 2026: Creative, Channels and Formats
Six trends in hotel advertising, each dated by how many brands adopted it and how long their ads stayed live — not by what sounds interesting.
2026-10-01 · 11 min
Creative strategy
Do Predicted-Performance Scores Work? Testing Ad Scoring Tools Against Real Results
The same video ran 52 days and 4 days in the same account. Four exhibits against predicted-performance scores, and the five questions to ask any vendor selling one.
2026-10-01 · 11 min
Competitive intel
Best Social Listening Tools in 2026 (Compared for Ad Teams)
Most listening tools were built for PR. An ad team needs the exact sentences people write, sorted by objection. Here's which tools do which.
2026-09-30 · 12 min
Creative strategy
Creative Analytics: The 2026 Guide for Meta and Google Advertisers
Your reporting knows which ad ID won. Creative analytics tells you which attributes won — the part that transfers to the next brief.
2026-09-29 · 11 min
Production
Tools to Generate Compelling UGC Ad Creatives for Facebook
Four kinds of tool sell "UGC at scale" and they fail in different ways. The patterns that work, and how to pick by bottleneck.
2026-09-29 · 12 min
Product
Automating Weekly Ad Reports With an MCP-Connected Assistant
An MCP-connected assistant writes the weekly report from live account data in ninety seconds. The bigger win is that you can ask it follow-ups.
2026-09-28 · 11 min
Competitive intel
Best Ad Library Chrome Extensions to Save and Organise Competitor Ads
A capture extension replaces the screenshot folder. Only some of them fix the harder half — knowing why you saved an ad three months later.
2026-09-28 · 14 min
Production
Marxx vs Higgsfield: Generation Engine vs End-to-End Ad Workflow
Higgsfield renders; Marxx decides what to make, makes it and publishes it. A straight comparison for teams choosing an AI video tool for paid social.
2026-09-27 · 15 min
Agency operations
How to Optimise Facebook and Instagram Ad Campaigns (2026 Playbook)
Meta automated the knobs. This playbook is what's left: the order of leverage, the diagnostics to run before changing anything, and the weekly rhythm that keeps an account improving.
2026-09-27 · 17 min
Creative strategy
Pre-Launch Creative Scoring: Can You Predict a Winner Before Spending?
Every creative tool gets asked if it can rank your ads before you spend. The honest answer is no — and what's left once you drop the prediction claim is more useful than what was promised.
2026-09-26 · 11 min
Agency operations
Lead Enrichment for Meta Leads: Turning Form Fills Into Sales-Ready Records
A Meta lead form gives you a name and a number. Here's how to capture, enrich, route and write back leads so Meta optimises for the ones that close.
2026-09-26 · 11 min
Agency operations
Key Services Offered by Meta Advertising Agencies — and What to Pay For
Every agency lists the same nine services. Here's which ones are table stakes, which are worth paying for, what the pricing models really mean, and what a useful account audit looks like.
2026-09-25 · 13 min
Creative strategy
How to Build Buyer Personas From Reviews and Comments (Not Surveys)
A method for building buyer personas from reviews, ad comments and Reddit instead of surveys, with three worked personas and the ads that prove each one is real.
2026-09-25 · 10 min
Creative strategy
Festive Season Ads in India: Diwali Creative Planning From Competitor Data
What competitors are shipping three weeks before the festive run-in, which creative outlasts the discount wave, and a six-week Diwali calendar built from live ad data.
2026-09-24 · 9 min
Creative strategy
Platforms for Implementing Dynamic Creative Optimization: A 2026 Buyer's Guide
Four different products are sold as DCO. Here's what each category actually does, what Meta gives you free, ten questions for the demo, and how to pick.
2026-09-24 · 10 min
Creative strategy
Ad Intelligence in Slack: Ask "What Did Competitors Ship This Week?"
A real week of competitor launches, written as a Slack digest: who shipped what, how hard they're backing it, and the one line that turns it into this week's brief.
2026-09-23 · 7 min
Creative strategy
Are There Tools to Analyze Data From the Meta Ad Library? Yes — Here's What They Add
The Meta Ad Library shows you competitors' ads but doesn't analyse them. Here's what it can't tell you, what ad intelligence tools add, and how to judge one.
2026-09-22 · 8 min
Creative strategy
AI for Facebook Ads: What It Can Do Today (Research, Creative, Launch)
What AI can do for Facebook ads today, from competitor research and creative production to launching in Meta, where you still need a human, and how we run it at Marxx.
2026-09-20 · 7 min
Creative strategy
Static Ad Examples: 16 Image Ads Brands Kept Running (2026)
16 real static Facebook and Instagram ads, from an 814-day before/after to Notes-app reviews and memes, grouped by format, with what to steal from each.
2026-09-19 · 15 min
Creative strategy
UGC Ad Examples: 14 Creator Ads Brands Kept Running (2026)
14 real UGC ads from Factor, Foxtale, HelloFresh, Starbucks, Timezone and more, grouped by format, with what makes each one believable and what to steal.
2026-09-19 · 15 min
Creative strategy
Best Facebook Ads Examples: 19 Ads Brands Kept Running (2026)
19 real Facebook ads from Liquid Death, Duolingo, boAt, Dot & Key, Airbnb and more, grouped by what they do in the first second, with what to steal from each.
2026-09-19 · 21 min
Creative strategy
Best Carousel Ads: 16 Facebook & Instagram Examples Brands Kept Running (2026)
16 real Facebook and Instagram carousel ads from Canva, IKEA, Airbnb, Wonderla, SUGAR and more, grouped by the job each one does, with what to steal from each.
2026-09-19 · 24 min
Product
Connect Meta Ads to Claude Code in One Command
Add your Meta ad account to Claude Code with one command, then run weekly briefs, competitor teardowns and fatigue checks from the terminal. No API keys.
2026-09-15 · 6 min
Creative strategy
ROAS Didn't Break Your Campaign. It Just Told You Last.
ROAS didn't break your campaign. It just told you last. By the time the ratio drops, the hook has already decayed, frequency has crept up, and CPMs have been quietly inflating for a week and a half. Here's the actual order things break in, and why watching ROAS first means you always find out too late.
2026-09-12 · 4 min
Product
The World's First AI Model That Understands Ads Deeply
Most AI looks at an ad and sees pixels. Ours sees a hook, an offer, a proof structure, and an argument. Here is how we built it and the honest result that killed our best-sounding feature.
2026-09-09 · 12 min
Product
Deep learning already runs your ad account
The deep learning that decides your results lives inside Meta and Google, not inside the tools you buy. Once you accept that, the question changes from "which ad will win" to "what have we never given the model to test".
2026-09-09 · 3 min
Creative strategy
Similarity is not prediction
We backtested whether creative embeddings can forecast ad performance. Once brand and objective base rates were controlled for, the signal collapsed. Here is what we do with that.
2026-09-05 · 2 min
One size fits none. Let’s build your exact setup.
Hop on a call with our founder to see real-world use cases, cut out the noise, and isolate the exact tools that drive results for your business — complete with a personalized pricing plan.