# Durga Puja 2027 ad campaign ideas

> Durga Puja 2027 runs from Saptami on Wednesday 6 October to Bijoya Dashami on Sunday 10 October. A shopping-first timing plan, angles by category and mistakes.
- **Author**: Marxx
- **Published**: 2026-10-29
- **Category**: Festivals
- **URL**: https://marxx.ai/library-campaigns/durga-puja-ad-ideas

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Durga Puja 2027 has its main days from **Wednesday 6 October** (Maha Saptami) to **Sunday 10 October** (Durga Visarjan), with Dussehra on Saturday 9 October (checked 2026-10-20). New clothes are the traditional Durga Puja gift ([Wikipedia](https://en.wikipedia.org/wiki/Durga_Puja)), so the sales window is September and early October, not the five days themselves.

## The dates

| Day | 2026 | 2027 |
|---|---|---|
| Maha Saptami | Sunday 18 October | Wednesday 6 October |
| Maha Ashtami | Monday 19 October | Thursday 7 October |
| Maha Navami | Tuesday 20 October | Friday 8 October |
| Last day | Bijoya Dashami, Wednesday 21 October | Bijoya Dashami and Durga Visarjan, Sunday 10 October |

Sources: [Drik Panchang](https://www.drikpanchang.com/navratri/ashwin-shardiya-navratri-dates.html?year=2027) and [Dekho Panchang](https://dekhopanchang.com/en/festivals/durga-ashtami/2027) both list Ashtami on Thursday 7 October 2027. Drik Panchang's [Vijayadashami page](https://www.drikpanchang.com/festivals/vijayadashami/vijayadashami-date-time.html?year=2027) lists Bengal's Vijayadashami on Sunday 10 October. The 2026 days follow Drik Panchang's Kolkata calendar as [reported by Hindutone](https://hindutone.com/festivals/durga-puja-2026-dates-kolkata-mahalaya-to-sindoor-khela/). Calendars differ by a day in places. [Public Holidays](https://publicholidays.in/durga-puja/) lists Saptami on 17 October and Vijaya Dashami on 20 October for 2026, and Saptami on 6 October, Ashtami on 8 October, Navami on 9 October and Vijaya Dashami on 10 October for 2027. It lists Maha Saptami as a holiday in Assam, Odisha, Sikkim, Tripura and West Bengal. Check the local puja committee for your city.

## A timing plan for 2027

| When | What to run |
|---|---|
| From mid-August | Look-books, pre-orders and teasers in Bengali |
| September | Main push: clothes, jewellery, shoes, gifts, home. State a delivery date |
| The week before Saptami | Last delivery dates, gift cards, store offers |
| 6 to 9 October | One fresh creative a day: food, outings, greetings |
| 10 October | Bijoya greetings and sweets. No hard sell |
| After | Move to Diwali on Friday 29 October 2027 (Dekho Panchang) and [Dhanteras](/campaigns/dhanteras-ad-ideas) |

Work back from delivery. Say you want parcels in hand by Tuesday 5 October, the day before Saptami. With 5-day delivery to the rest of India, your last order is Thursday 30 September. With 2-day delivery in Kolkata, it is Sunday 3 October. Show both dates in the ad.

## Angles that suit Durga Puja

- **New for the Pujas:** festive wear for the whole family
- **Coming home:** gifts for relatives, travel and reunions
- **Food and adda:** sweets, restaurants, delivery
- **Value:** EMI, exchange offers, early-bird prices
- **Community pujas elsewhere:** Bengali-language ads in cities outside Bengal

## Ideas by category

| Category | Idea |
|---|---|
| Sarees and menswear | A family outfit set, shown in a pandal-style setting |
| Jewellery | Light pieces for each day, with prices on the cards |
| Footwear | "Pandal-hopping" comfort |
| Home and electronics | "Upgrade before the guests arrive" |
| Food and sweets | Gift boxes with a delivery-by date |

## Mistakes to avoid

- Waiting for Saptami to start, when shopping is already over
- One creative for five days. See [Navratri ad ideas](/campaigns/navratri-ad-ideas) for a day-by-day approach
- Treating Dashami as a sale day. Bijoya is for greetings
- Writing only in Hindi or English for a Bengali audience

Five days of daily creative is a lot of files. Marxx has a [production canvas](/features/production-canvas) that publishes to Meta. We make Marxx. Offer copy: [festive sale offer copy templates](/templates/festive-sale-offer-copy-templates).

## FAQ

### When is Durga Puja in 2027?

The main days run from Wednesday 6 October (Saptami) to Sunday 10 October (Durga Visarjan), with Dussehra on Saturday 9 October.

### When should Durga Puja ads start?

Start teasers in mid-August and run the main shopping push through September.

### Is Durga Puja the same as Navratri?

They overlap. Navratri starts on Thursday 30 September 2027, and Durga Puja covers the last days. See the [Dussehra page](/campaigns/dussehra-ad-ideas) for what follows.

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