# Dussehra 2027 ad campaign ideas

> Dussehra 2027 is Saturday 9 October (2026: Tuesday 20 October). A new-purchase timing plan for vehicles and gadgets, angles, lead math and mistakes.
- **Author**: Marxx
- **Published**: 2026-10-29
- **Category**: Festivals
- **URL**: https://marxx.ai/library-campaigns/dussehra-ad-ideas

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Dussehra 2027 is on **Saturday 9 October** (checked 2026-10-20). [Dekho Panchang](https://dekhopanchang.com/en/festivals/dussehra/2027) calls it an auspicious day to begin new ventures, buy property or start learning, so ads for big purchases such as vehicles and gadgets should aim at bookings made in the weeks before and deliveries on the day.

## The dates

| Year | Dussehra (Vijayadashami) |
|---|---|
| 2026 | Tuesday 20 October |
| 2027 | Saturday 9 October |

Sources: [Dekho Panchang](https://dekhopanchang.com/en/festivals/dussehra/2027) and [Drik Panchang](https://www.drikpanchang.com/navratri/ashwin-shardiya-navratri-dates.html?year=2027) agree on 9 October 2027. For 2026, [Shubh Panchang](https://shubhpanchang.com/festivals/vijaya-dashami) and [Dekho Panchang](https://dekhopanchang.com/en/festivals/dussehra/2026) both list 20 October. Shubh Panchang shows Dashami running from 12:50 PM on 20 October to 2:11 PM on 21 October, so check your city's panchang.

Dussehra 2027 ends the nine nights of [Navratri](/campaigns/navratri-ad-ideas), which starts on Thursday 30 September. Diwali follows on Friday 29 October 2027 (Dekho Panchang).

## A timing plan for 2027

| When | What to run |
|---|---|
| From about 13 September | Bookings, test drives, exchange offers, EMI |
| 30 September to 8 October | Keep booking ads running through Navratri |
| 6 to 8 October | "Delivery on Dussehra" slots, with the last booking cut-off |
| Saturday 9 October | Handover stories, greetings, showroom hours |
| After | Move to [Dhanteras](/campaigns/dhanteras-ad-ideas) and Diwali |

The day is a Saturday, so state your showroom opening hours in the ad.

## Ideas by category

| Category | Idea |
|---|---|
| Cars and two-wheelers | "Book now, take delivery on Dussehra". Show the family handover |
| Phones and appliances | Exchange value in rupees, and delivery on the day |
| Gold and jewellery | A small buy for a new start: coins, light pieces |
| Tools and machines | Many workplaces worship tools and vehicles around Dussehra (Shastra Puja or Ayudha Puja). Offer new ones |
| Learning | "Start something new": courses with a first-week trial |

## A lead example

Say a bike dealer spends INR 60,000 on lead ads and gets 120 leads. Cost per lead is 60,000 / 120 = INR 500. If 15% of leads book, that is 18 bookings, so the [cost per acquisition](/glossary/cpa), what one booking costs you, is 60,000 / 18 = INR 3,333. Compare that with the margin on one bike before you scale. For when to use forms, read [lead ads vs a landing page](/compare/lead-ads-vs-landing-page).

## Mistakes to avoid

- Promising Dussehra delivery after the stock is gone. Close booking when slots fill
- Slow follow-up. Call new leads the same day
- One ad for all regions. North India marks the day with Ravan Dahan, and Bengal marks Bijoya Dashami. See [Durga Puja ad ideas](/campaigns/durga-puja-ad-ideas)
- Offers with no end date

Marxx supports [Meta lead ads](/features/leads). We make Marxx.

## FAQ

### When is Dussehra in 2027?

Saturday 9 October 2027. In 2026 the date is Tuesday 20 October.

### Is Dussehra a good day to launch a product?

Dekho Panchang calls it an auspicious day to begin new ventures. Launch your ads earlier so buyers can book before the day.

### How is Dussehra different from Navratri for ads?

Navratri is nine days of daily moments, and Dussehra is the finish: new purchases, handovers and greetings.

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