# Lohri 2027 ad campaign ideas

> Lohri 2027 is Wednesday 13 January, the night before Makar Sankranti. Punjabi-first ad ideas for gifts, food and winter wear, a delivery-safe plan and mistakes.
- **Author**: Marxx
- **Published**: 2026-11-03
- **Category**: Festivals
- **URL**: https://marxx.ai/library-campaigns/lohri-ad-ideas

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Lohri 2027 is on **Wednesday 13 January**, the night before Makar Sankranti. It is a bonfire, food and family festival, so run Punjabi-first ads about warmth, sweets and gifts, and plan your last orders for the days before.

## The date

[Bhakti Bharat](https://www.bhaktibharat.com/amp/en/festival/lohri) and [Shubh Panchang](https://shubhpanchang.com/calendar/2027-01-13) both list Lohri on Wednesday 13 January 2027 (checked 2026-10-20). Lohri falls on the night before Maghi, or Makar Sankranti, usually on 13 January and sometimes on the 14th ([Wikipedia](https://en.wikipedia.org/wiki/Lohri)). In 2027, Sankranti is on 14 or 15 January depending on the calendar: see [Makar Sankranti ad ideas](/campaigns/makar-sankranti-ad-ideas).

People celebrate it mainly in Punjab, Haryana, Delhi, Himachal Pradesh and the Jammu region. It is an official holiday in Punjab, Jammu and Himachal Pradesh, but not in Delhi or Haryana (Wikipedia).

## What people do

A fire is lit at sunset. People throw in sesame, jaggery, rewari, popcorn and peanuts, sing and dance around it. Children go door to door singing and get sweets. Common foods are sarson ka saag with makki di roti, gajak and roasted corn. Homes with a recent wedding or birth celebrate with extra joy, and before Lohri, gifts of clothes and sweets go to married women ([Wikipedia](https://en.wikipedia.org/wiki/Lohri); [Bhakti Bharat](https://www.bhaktibharat.com/amp/en/festival/lohri)).

## Timing plan

| When | What to run |
|---|---|
| From mid-December | Teasers: winter wear, gift boxes, home warmth |
| 1 to 8 January | Main push, with delivery-by dates |
| 9 to 11 January | Last orders and local delivery |
| Tuesday 12 January | Same-day delivery of sweets and snacks |
| Wednesday 13 January | Greetings and bonfire content. No hard sell |
| From 14 January | Move to [Pongal](/campaigns/pongal-ad-ideas) and Sankranti plans, then [Republic Day](/campaigns/republic-day-ad-ideas) on 26 January |

## A gift-box example

Say a Lohri box of gajak, rewari, peanuts, popcorn and jaggery sells for INR 799 and costs INR 320 to pack and ship. The margin is INR 479, so break-even ROAS is 799 / 479 = 1.7. Now add free delivery that costs you INR 60. The margin falls to INR 419 and break-even ROAS rises to 799 / 419 = 1.9. Put the cost into your math before you promise free delivery.

## Angles that fit

- **First Lohri:** newlyweds and newborns, with gifts for the family
- **Bonfire evening:** warmth, jackets, blankets, food
- **Gifts for married women in the family:** clothes and sweets, with a message
- **Food:** sweets, snacks and the festive meal
- **Songs and dance:** short Reels with a lively Punjabi tune

## Mistakes to avoid

- English-only creative for a Punjabi audience
- One ad for Lohri and Sankranti. Lohri is bonfire and food, while Sankranti is kites, til-gul and Pongal in other states
- Unsafe imagery. ASCI's code says ads should not show children playing with matches or any inflammable substance ([ASCI Code, Chapter III](https://www.ascionline.in/the-asci-code/); checked 2026-10-20). Show the fire from a safe distance
- Delivery promises past 12 January
- Reusing a Christmas or New Year ad. Lohri has its own mood

For ads in Punjabi and other languages, see [how to make ads in regional Indian languages](/guides/how-to-make-ads-in-regional-indian-languages). Baisakhi in April is the next big Punjabi moment: [Baisakhi ad ideas](/campaigns/baisakhi-ad-ideas).

## FAQ

### When is Lohri in 2027?

Wednesday 13 January 2027, the night before Makar Sankranti.

### Which states celebrate Lohri?

Mainly Punjab, Haryana, Delhi, Himachal Pradesh and the Jammu region. It is an official holiday in Punjab, Jammu and Himachal Pradesh.

### Should Lohri ads be in Punjabi?

Yes for Punjab. For Delhi and Haryana, test Punjabi, Hindi and English side by side.

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