# Navratri 2027 ad campaign ideas

> Navratri 2026 ended with Dussehra on 20 October. Sharad Navratri 2027 runs 30 September to 9 October. A nine-day ad plan, regional angles and mistakes to avoid.
- **Author**: Marxx
- **Published**: 2026-10-23
- **Category**: Festivals
- **URL**: https://marxx.ai/library-campaigns/navratri-ad-ideas

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Sharad (autumn) Navratri 2027 starts on **Thursday 30 September** and ends with Dussehra on **Saturday 9 October** (checked 2026-10-20). The 2026 festival ran from Sunday 11 October to Dussehra on Tuesday 20 October. The best Navratri ads treat the nine days as nine moments, not one long sale.

## The dates

| Year | Starts | Dussehra |
|---|---|---|
| 2026 | Sunday 11 October | Tuesday 20 October |
| 2027 | Thursday 30 September | Saturday 9 October |

Sources: [Drik Panchang](https://www.drikpanchang.com/navratri/ashwin-shardiya-navratri-dates.html?year=2027) (New Delhi) for both years, [Business Today](https://www.businesstoday.in/india/story/navratri-2026-full-calendar-durga-ashtami-maha-navami-dussehra-dates-check-here-560833-2026-10-11) for 2026, and [Dekho Panchang](https://dekhopanchang.com/en/festivals/dussehra/2027) for Dussehra 2027. Dates can differ by city, so check a local panchang. Chaitra (spring) Navratri 2027 starts on Wednesday 7 April, per Dekho Panchang.

Diwali 2027 is Friday 29 October, so Dhanteras and Diwali gifting follow within three weeks of Dussehra.

## A nine-day plan

| When | What to run |
|---|---|
| From about 16 September | Teasers: outfits, accessories, décor, pre-orders |
| 30 September | Day 1 greeting and the festival collection |
| 1 to 6 October | One creative a day. Many people wear a colour for each day |
| 7 and 8 October | Ashtami and Navami: family meals, sweets, gifting |
| 9 October (Dussehra) | New purchases, such as vehicles and gadgets, which many families treat as auspicious |
| 10 October on | Move to Diwali and [Dhanteras](/campaigns/dhanteras-ad-ideas) |

If you make two versions a day for nine days, that is 18 ads. Start building them three weeks before so you can test early.

## Match the region

- **Gujarat and Mumbai:** Garba and Dandiya nights. Chaniya choli, jewellery, footwear, makeup.
- **Bengal and the east:** Durga Puja is the main festival in the last days. Sarees, sweets, family travel.
- **North India:** many people fast. Fasting-friendly food, dry fruits, gifts for Ashtami and Navami.

Avoid one Garba-only ad for the whole country. Keep creatives for fasting days vegetarian-friendly.

## Ideas by category

| Category | Idea |
|---|---|
| Ethnic wear and footwear | Outfit for each night, rental and buy options |
| Beauty | Long-wear makeup for dance nights, salon bookings |
| Food | Fasting-friendly snacks and dry-fruit hampers |
| Cars and two-wheelers | Book now, deliver on Dussehra |
| Home | Pooja and décor sets |

## Mistakes to avoid

- Starting on Day 1 with no teasers, so the first night has no warm audience
- One creative for all nine days, which leads to [ad fatigue](/guides/how-to-fix-ad-fatigue)
- Treating Sharad and Chaitra Navratri the same. They fall in different seasons, so test before you spend
- Ignoring the marketplaces. In 2026, [Amazon's festival](/campaigns/great-indian-festival-ad-ideas) began on 8 October and [Big Billion Days](/campaigns/big-billion-days-ad-ideas) on 9 October, just before Navratri

A nine-day series needs many creatives fast. We make Marxx, whose [production canvas](/features/production-canvas) produces image, video, voice and dubbing for regional languages.

## FAQ

### When is Navratri in 2027?

Sharad Navratri starts on Thursday 30 September 2027 and Dussehra is on Saturday 9 October. Chaitra Navratri starts on Wednesday 7 April 2027.

### Did Navratri 2026 end already?

Yes. It ran from 11 October and ended with Dussehra on 20 October 2026.

### How early should Navratri ads start?

About two weeks early for teasers, and a full creative plan by the first day.

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