# White Friday 2026 ad campaign ideas > White Friday is Friday 27 November 2026. A plan for the weeks around it, Saudi and Dubai discount rules to check, offer ideas and mistakes that waste spend. - **Author**: Marxx - **Published**: 2026-11-02 - **Category**: Sales events - **URL**: https://marxx.ai/library-campaigns/white-friday-ad-ideas --- White Friday 2026 is **Friday 27 November**, the name Gulf sellers such as [Etihad](https://gulfnews.com/business/aviation/etihad-airways-launches-white-friday-sale-with-up-to-35-off-global-flights-1.500358304) and [Amazon.sa](https://www.amazon.sa/-/en/events/whitefriday) use for their Black Friday sales. Warm up your audience for two weeks, keep one clear offer, and check your local discount rules before you announce it. ## The dates | Date | What happens | |---|---| | Wednesday 11 November | Singles Day (11.11) | | Friday 27 November | White Friday and Black Friday | | Monday 30 November | Cyber Monday | | Wednesday 2 and Thursday 3 December | UAE National Day holiday | | Friday 4 December | Dubai Shopping Festival starts | Sources, checked 2026-10-20: [Calendar-12](https://www.calendar-12.com/holidays/black_friday/2026) and [Public Holidays](https://publicholidays.com/black-friday/) for the Friday, [Public Holidays](https://publicholidays.com/cyber-monday/) for Cyber Monday, [u.ae](https://u.ae/en/information-and-services/public-holidays-and-religious-affairs/public-holidays) for National Day and [Zawya](https://www.zawya.com/en/press-release/government-news/citywide-dubai-shopping-festival-returns-with-most-action-packed-season-yet-1650724) for the festival. Stores set their own sale windows, so check each one's page before you lock dates. The [Dubai Shopping Festival plan](/campaigns/dubai-shopping-festival-ad-ideas) covers what follows. ## A four-week plan | When | What to run | |---|---| | 2 to 8 November | Grow audiences: video views, new arrivals, early-access sign-ups by WhatsApp or email | | 9 to 22 November | Test Arabic and English versions of one ad. Keep the winner | | 23 to 26 November | Tease the offer and retarget people who viewed or saved | | Friday 27 November | Full offer: best sellers, bundles, a real end time | | 28 to 30 November | Extend to Cyber Monday only if your buyers shop then | | From 1 December | Switch to National Day and festival offers | ## Check the rules first (checked 2026-10-20) - **Saudi Arabia:** The Ministry of Commerce checks discount licences, how you display them, that the discount is genuine, price tags that show the price before and after, and your return policy ([ministry news, 24 September 2025](https://mc.gov.sa/en/mediacenter/News/Pages/24-09-25-02.aspx)). Saudi Gazette reports that a shop may run discounts for up to 90 days a year, in up to three periods, with 45 days at most per licence. The special season from 1 August to 31 October 2026 does not count towards that limit, and it ends before White Friday ([Saudi Gazette, 21 July 2026](https://saudigazette.com.sa/article/663134/saudi-arabia/saudi-arabia-launches-exceptional-three-month-discount-season-from-aug-1)). - **Dubai:** Dubai Economy said in July 2020 that any promotional offer needs a permit, that a campaign must stay inside its permit dates, and that prices before and after the sale must be available ([Dubai Media Office](https://www.mediaoffice.ae/en/news/2020/july/13-07/dubai-economy)). That statement is six years old, so confirm today's rule with Dubai Economy and Tourism. Other checks differ by country: see [Facebook ads in the UAE](/markets/meta-ads-in-uae) and [Facebook ads in Saudi Arabia](/markets/meta-ads-in-saudi-arabia). ## Offers that suit it One store-wide discount with one clear number. Bundles such as "Buy 2, get 1". A gift with purchase. Early access for subscribers. Free delivery with a delivery-by date. ## Check your margin first Say a product sells for AED 200 and costs you AED 90 to make and ship. The margin is AED 110, so your break-even ROAS is 200 / 110 = 1.8. Now offer 30% off. The price falls to AED 140 and the margin to AED 50. Break-even ROAS rises to 140 / 50 = 2.8. Each AED 1 of ads must now bring AED 2.8 in sales just to break even. Work it out with [break-even ROAS](/glossary/break-even-roas) before you set the discount. ## Mistakes to avoid - A "was" price you never charged. Both regulators above look at before and after prices - English-only creative for buyers who read Arabic - One sale ad all week. Rotate versions - Switching on brand-new campaigns on the Friday itself - Announcing a Saudi offer before the discount licence is in place To see how rivals ran last year's sale, Marxx [tracks competitor ads](/features/competitor-tracking) on Meta and Google, with an AI search over 100M+ ads back to 2022. We make Marxx. ## FAQ ### When is White Friday in 2026? Friday 27 November 2026, the same day as Black Friday. Stores and marketplaces choose their own sale windows around it. ### Is White Friday the same as Black Friday? The day is the same. Gulf sellers use the White Friday name for their sale. The [Black Friday plan](/campaigns/black-friday-ad-ideas) covers the shared tactics. ### Do I need a licence to run a White Friday sale? In Saudi Arabia, inspectors check discount licences. In Dubai, a permit was required for any promotion as of 2020. Check the current rule before you launch. --- - [More Sales events articles](https://marxx.ai/library-campaigns/category/sales-events) - [All articles](https://marxx.ai/library-campaigns)