# Case studies

> What changed for the brands and agencies running creative intelligence on Marxx, with the numbers.

- **URL**: https://marxx.ai/case-studies

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- [How Breakout Escape Rooms went from 3x to 12.5x ROAS on Meta](/case-studies/breakout-escape-rooms): A traditional agency had Breakout's Meta ROAS stuck at 3x. Marxx AI's research, 200+ creatives a month and daily account intelligence took it to 12.5x, with 15x on corporate outings and 18x on birthday parties.
- [How an AI-native agency turned INR 9 lakh of ads into INR 3.59 crore in safari bookings](/case-studies/nature-safari-india-meru-vann): Nature Safari India had never run a paid ad. Six months on the Marxx AI platform (competitor and persona research, 50+ creative ideas a week, daily account intelligence) turned INR 9 lakh into INR 3.59 Cr in confirmed bookings.