# Arcads vs HeyGen

> Arcads makes UGC-style ad videos with AI actors. HeyGen is a wider avatar video tool with public prices. What each lists (checked 20 Oct 2026) and who fits.
- **Author**: Marxx
- **Published**: 2026-10-30
- **Category**: AI
- **URL**: https://marxx.ai/library-compare/arcads-vs-heygen

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Arcads is built for one job: short UGC-style ad videos with AI actors, made in volume for testing. HeyGen is a wider avatar video tool for ads, sales, training and translation, and it shows its prices. Pick Arcads if you test many ad hooks. Pick HeyGen if you want one tool for ads and other video, with a free plan to try first.

## Side by side

| | Arcads | HeyGen |
|---|---|---|
| Main job | UGC-style ad videos with AI actors | Avatar videos for ads, sales, training, translation |
| Actors or avatars | "1,000+" AI actors, or create your own | 500+ stock avatars on Free, 700+ on paid plans, plus custom video avatars |
| Languages | Translation in "more than 30" languages | Translation in 175 languages and dialects on paid plans, 30+ on Free |
| Public prices | None listed on its site | Free, Creator $29, Pro from $49, Business $149 plus $20 a seat |
| Free plan | Not listed | Yes, 3 videos a month |
| API | AI Video API and Lip Sync API listed | API pricing on a separate page |

Sources: Arcads' site and HeyGen's pricing page, both checked 20 Oct 2026. HeyGen's Creator plan is $24 a month if paid yearly. Arcads shows a free trial but no prices, so ask it for a quote.

## Where Arcads fits

- Ad teams that make many versions of the same script with different actors
- UGC-style hooks, where a person talks to camera
- Making an actor hold your product or show your app

Arcads says its actors have emotion control, and that its AI video editing is "soon". Check the current tool before you plan around it.

## Where HeyGen fits

- Teams that want a free plan and clear monthly prices
- Videos longer than an ad: Creator and Pro allow up to 30 minutes per video
- Training and team videos, with SCORM export and LMS integrations on Business
- Translating one video into many languages

## A worked example

Say you want to find the best hook for a INR 1,499 hair oil. You write one 25-second script and five different openings.

1. Make five versions with different actors, one per opening.
2. Run them for three days at INR 800 each.
3. Read [hook rate](/glossary/hook-rate) and cost per purchase. Say two openings beat the rest by 30%.
4. Keep those two. Remake the best with a real creator if the product needs trust. See [AI UGC vs human UGC](/compare/ai-ugc-vs-human-ugc).

Both tools can do step 1. The difference is how many versions you need and how much you want to pay up front.

## The honesty line

An AI actor must not claim a real result, such as "this cleared my skin". Say the video is AI-made where the platform asks you to. See [what UGC ads are](/glossary/ugc-ads) for the human version.

## Making and publishing the ad

If you also want to make the ad, add voice and dubbing, and publish it to Meta in one place, Marxx has a [production canvas](/features/production-canvas) for image, video, voice, dubbing, avatars and UGC. We make Marxx, so weigh that. Compare the avatar field in [HeyGen vs Synthesia](/compare/heygen-vs-synthesia).

## FAQ

### Is Arcads better than HeyGen for UGC ads?

Arcads is built around UGC-style ads and actors. HeyGen can make similar talking-head videos, with a wider set of uses. Test one script in both and compare the results.

### Which one has a free plan?

HeyGen lists a free plan with 3 videos a month. Arcads does not list a free plan on its public site.

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