# BigSpy vs PiPiADS

> BigSpy covers 11 ad platforms and has a free plan. PiPiADS centres on TikTok and Facebook ads and bills by credits. Prices checked 20 Oct 2026.
- **Author**: Marxx
- **Published**: 2026-10-29
- **Category**: Tools
- **URL**: https://marxx.ai/library-compare/bigspy-vs-pipiads

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BigSpy searches ads from 11 platforms and has a free plan, with paid plans from $69 a month. PiPiADS centres on TikTok and Facebook ads and bills by credits. Pick BigSpy if you need many platforms, including Google and YouTube. Pick PiPiADS if TikTok is your main source of ideas and you want to pay by use.

## Side by side

| | BigSpy | PiPiADS |
|---|---|---|
| Platforms | 11, including Facebook, Instagram, Google Ads, YouTube, TikTok, X and Pinterest | TikTok and Facebook ads, plus TikTok Shop data |
| Free option | Free plan: Facebook ads only, 10 searches a day | Free trial of 500 credits, ad listings only |
| Paid plans | Starter $69, Growth $159, Scale $399, Ultimate $499 a month | Basic, Advanced, Enterprise, Flexible |
| Yearly price | From $49 a month (Starter) | Basic $24.50 a month on a Q4 yearly offer |
| How you pay | Plans with daily limits | Monthly credits that reset and do not roll over |
| Seats | 1 on most plans, 5 on Scale | 1 on Basic and Advanced, 10 on Enterprise |

Prices are from each company's pricing page, checked 20 Oct 2026. BigSpy's Growth plan is $119 a month paid yearly. PiPiADS shows a 50% Q4 offer on yearly plans until 31 December, and says monthly plans are excluded.

## What BigSpy does well

- Searches across 11 ad platforms in 80+ countries, by BigSpy's own count
- A free plan to try the search
- Download limits that rise by plan (50 a day on Starter, 300 on Growth)
- Google Ads, YouTube and TikTok ads only start on Growth

## What PiPiADS does well

- A TikTok-first view, with TikTok Shop and ranking data
- Credit billing: 1 credit for each item in a list, 20 credits to open an ad's details
- Credits per plan: 30,000 on Basic and 100,000 on Advanced
- An ad tracker on every paid plan (2 on Basic, 10 on Advanced)

## A worked example on credits

Say you pick PiPiADS Basic with 30,000 credits a month. You open 40 ad details a day on 20 working days, which is 800 details. At 20 credits each, that is 16,000 credits. You also scroll 5,000 list items at 1 credit each. The total is 21,000 credits, so you have 9,000 left. Open 80 details a day and you pass 30,000 on details alone: 80 x 20 days x 20 credits is 32,000.

BigSpy works differently. You hit daily limits, not a monthly pool. A heavy research week suits credits. A steady daily habit suits daily limits.

## India note

TikTok has been blocked in India since June 2020, and an IT Ministry official said in August 2025 the ban was not revoked ([TechCrunch](https://techcrunch.com/2025/08/22/tiktok-denies-india-comeback-after-reports-of-website-going-live)). TikTok ads in these tools come from other countries. For Indian brands, the ads on Facebook and Instagram matter most. If this is your first spy tool, start with [what an ad spy tool is](/glossary/ad-spy-tool).

## Other options

If you also run Meta and Google ads, compare the tools in [BigSpy alternatives](/alternatives/bigspy-alternatives) and [AdSpy vs BigSpy](/compare/adspy-vs-bigspy). Marxx tracks competitor ads on Meta and Google, with an AI search over 100M+ ads back to 2022, but it does not cover TikTok. See [competitor tracking](/features/competitor-tracking). We make Marxx, so weigh that.

## FAQ

### Is BigSpy free?

BigSpy has a free plan. It covers Facebook ads only, with 10 searches a day and no downloads.

### Does PiPiADS show Indian TikTok ads?

No. TikTok is blocked in India, so its TikTok data comes from other countries.

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