# Billo vs Insense

> Billo sells UGC videos from $99 each with creator pay included. Insense charges a plan fee and you pay creators on top. Checked 2026-10-20.
- **Author**: Marxx
- **Published**: 2026-11-03
- **Category**: Creative
- **URL**: https://marxx.ai/library-compare/billo-vs-insense

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Billo sells finished UGC videos at a price per video, with creator pay included. Insense sells a subscription to a creator marketplace, and you pay each creator on top. Pick Billo if you want a few videos at a clear price. Pick Insense if you hire many creators and run their content as partnership ads.

## Side by side

| | Billo | Insense |
|---|---|---|
| How you pay | Per video, from $99, from a prepaid balance | Plan fee, plus creator payments |
| Creator pay | Included in the video price | Not included. Budget it separately |
| Plan fee | None needed. Optional CreativeOps from $149 a month | Brand: from $500 a month billed quarterly, or $400 billed yearly |
| Marketplace fee | Included | 10% on Brand, 7% on Agency |
| Meta partnership ads | Add-on: Partnership or Spark Ads | 10 connections on Brand, unlimited on Agency |
| Trial | Not listed | $650 for one month, 1 campaign, up to 10 creators |

Billo's pricing page sends you to a login screen, so its figures come from [its own post on pricing](https://billo.app/?p=54672), dated 9 Oct 2026. Insense's figures come from [its pricing page](https://insense.pro/pricing). Both were checked 2026-10-20.

## What Billo does well

- Each order includes a basic raw video, two revisions within the brief and full usage rights once you approve it
- Packs add a bonus on larger amounts, and the balance stays valid for 12 months
- Add-ons include extra hooks, editing, extra crops and photos
- Your product and its shipping are not included. Approved creator expenses are repaid after you approve the receipt

## What Insense does well

- Unlimited campaigns and creators on Brand and Agency plans
- Agency plan covers 5 brands and 4 seats, from $800 a month billed quarterly
- Connects Meta partnership ads, where a creator's post runs as your ad
- Seats cost $30 a month extra, a brand $100 and 5 more Meta connections $125

## A worked example

Say you want 10 videos in a quarter. At Billo's starting price that is 10 x $99 = $990, before add-ons.

On Insense Brand with quarterly billing, the plan alone is $1,500 for the quarter, and you pay creators on top. Divide $1,500 by $99 and you get about 15. Below 15 videos a quarter, Billo's starting price is lower than Insense's plan fee alone. Above that, add what you would pay your Insense creators and compare again.

Pay for the brief, not just the video. Read [how to brief UGC creators](/guides/how-to-brief-ugc-creators) and use a [UGC brief template](/templates/ugc-brief-template).

## Who should pick which

- **A few videos, clear cost:** Billo.
- **Many creators, ongoing campaigns, partnership ads:** Insense.
- **No human creators:** see [AI UGC vs human UGC](/compare/ai-ugc-vs-human-ugc).

If you would rather not hire creators, Marxx has a production canvas that publishes to Meta. We make it, so weigh that. See [the production canvas](/features/production-canvas).

## FAQ

### Does Billo include usage rights?

Billo says each order includes full usage rights once you approve the video. Read the terms for your order before you run it as an ad.

### Does Insense include creator payments?

No. Insense says creator payments are not part of any plan, and each payment carries a separate transaction fee.

### What are partnership ads?

They run a creator's post as your ad, under the creator's handle. See [what partnership ads are](/glossary/partnership-ads).

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