# Creatify vs HeyGen

> Creatify makes ad videos from a product link. HeyGen is an AI avatar and translation studio. Prices checked 2026-10-20 and who should pick which.
- **Author**: Marxx
- **Published**: 2026-11-06
- **Category**: AI
- **URL**: https://marxx.ai/library-compare/creatify-vs-heygen

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Creatify makes ad videos and images from a product link, with ad tools around it. HeyGen is an AI avatar and translation studio for videos of any kind. Pick Creatify if the output is a paid ad. Pick HeyGen if the output is a presenter video, a long video or a translation.

## Side by side

| | Creatify | HeyGen |
|---|---|---|
| Main job | Ad videos and images from a product link | AI avatars, voice and translation |
| Free plan | 10 credits a month, watermarked | 3 videos a month, up to 1 minute |
| Entry paid plan | Standard, $15 a month, or $12 on yearly billing | Creator, $29 a month, or $24 on yearly billing |
| Credits | 55 a month on Standard | 600 a month on Creator |
| Longest video | 2 minutes on Standard, 10 on Pro and up | 30 minutes on Creator |
| Languages | 75+ | Translation in 175+ languages and dialects |
| Ad research | Competitor Ad Tracker and Ad Clone on Pro and up | Not listed |

Prices are from [Creatify's pricing page](https://www.creatify.ai/pricing) and [HeyGen's pricing page](https://www.heygen.com/pricing), checked 2026-10-20. Credits are not the same unit in the two tools, so do not compare the counts.

## What Creatify does well

- Starts from a product link, and Ad Clone remakes an existing ad from its URL
- 300 AI actors on Standard, 1,500 on Pro and up, with 3 custom avatars on Pro
- Pro plans add Ad Agent, automations, the Competitor Ad Tracker and Ad Clone
- Credits stay valid for 2 months. API plans start at $99 a month

Pro is $55 a month, Max $95 and Business $195. Each is cheaper on yearly billing.

## What HeyGen does well

- 700+ stock avatars on paid plans per its pricing page, plus photo avatars and voice cloning
- Videos up to 30 minutes on Creator, and up to 60 on Business
- Translation with editing of translated scripts on Pro
- Business adds SSO, workspace tools and integrations such as HubSpot and Zapier, at $149 a month plus $20 a seat

Pro starts at $49 a month, with higher tiers up to $4,300. Credits roll over for one month.

## A worked example

Say you want the cheapest paid plan for a year on yearly billing. Creatify Standard is $12 x 12 = $144. HeyGen Creator is $24 x 12 = $288.

Now say you need 10 product ads a month, each under a minute, from your product pages. Creatify's link-first flow fits that. If you instead need a 5-minute explainer in Hindi and Tamil with one presenter, HeyGen's length and translation fit.

AI avatars in ads can look stiff. Test them against real creators first. See [AI UGC vs human UGC](/compare/ai-ugc-vs-human-ugc).

## Who should pick which

- **Product-link ads, ad research on Pro:** Creatify.
- **Presenters, long videos, translation:** HeyGen.
- **Compare more:** [Creatify vs Arcads](/compare/creatify-vs-arcads) and [Arcads vs HeyGen](/compare/arcads-vs-heygen).

We make Marxx, which does a different job from both: it has a production canvas that publishes to Meta. See [how it compares with Creatify](/compare/creatify).

## FAQ

### Is HeyGen good for ads?

It can make presenter-style ads, and it has the avatars and the languages. It is not built around product links or ad research.

### Is there a free plan on both?

Yes. Creatify's free plan is watermarked and HeyGen's allows 3 short videos a month.

### Which is cheaper?

Creatify's entry plan is cheaper. HeyGen's entry plan allows longer videos, up to 30 minutes against 2.

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