# Madgicx vs Revealbot (now Birch)

> Revealbot is now called Birch. Madgicx is an AI platform for Meta ads. What each does, how each is priced, and who should pick which. Checked 20 Oct 2026.
- **Author**: Marxx
- **Published**: 2026-10-25
- **Category**: Tools
- **URL**: https://marxx.ai/library-compare/madgicx-vs-revealbot

---

Revealbot is now called Birch, so you will find it at bir.ch. Birch is built around rules that act on your ads for you, and it works with Meta, Google, Snapchat and TikTok. Madgicx is an AI platform centred on Meta ads, with audits, creative tools and analytics. Pick Birch if you want precise rules across several platforms. Pick Madgicx if you want AI suggestions and creative help on Meta.

## Side by side

| | Madgicx | Birch (formerly Revealbot) |
|---|---|---|
| Main job | AI audits, creative tools and analytics for Meta ads | Rules, reports and bulk ad launching |
| Platforms | Focused on Meta | Meta, Google, Snapchat, TikTok |
| Public price | "See price inside the app" | Essential and Pro plans, priced by monthly ad spend |
| Pricing basis | Monthly ad spend tiers, from under $1K to $30K+ | Monthly ad spend across connected accounts |
| Free trial | 7 days | 14 days |
| AI and agents | AI marketer, Facebook Ads MCP | Birch AI, Birch MCP |
| Server-side tracking | Tracking Pro add-on, $49 a month | Not checked |

Details come from each company's own pages, checked 20 Oct 2026. Birch's page shows its Pro plan at $99 a month and Essential at $49 at the "up to $10K" ad spend level, on monthly billing. Prices rise with spend.

## What Madgicx does well

- An AI marketer that audits your account and suggests next steps
- Creative tools: an AI ad generator, a launcher and creative tracking
- Ad fatigue detection and a creative refresh agent
- Reports and dashboards on Meta data

Its site lists no public plan price, so ask for the number for your spend tier before you decide.

## What Birch does well

- Condition-based rules that pause, scale or alert across accounts
- Explorer, to track performance, spot fatigue and find top assets
- Stage, to create ads from media in your Drive by copying your setups
- Reports and a Slack link on Essential, and custom metrics on Pro
- Support for four ad platforms

Birch's own notes say its monthly price follows your ad spend, and that annual billing gives 12 months for the price of 11.

## A worked example of a rule

Say your target cost per purchase is INR 800 and you test new ads at INR 2,000 each.

- **Rule 1:** if an ad has spent INR 2,000 and has zero purchases, pause it.
- **Rule 2:** if an ad has cost under INR 600 per purchase for three days, raise its budget by 20%.
- **Rule 3:** if frequency passes 3, send a Slack alert.

This is the kind of job Birch's rules are built for. Madgicx covers similar ground through its AI recommendations and automation. Before you hand control to any tool, write your rules on paper first. Read [how to know when to turn off an ad](/guides/how-to-know-when-to-kill-an-ad) and [what ad fatigue is](/glossary/ad-fatigue). A bad rule can pause a good ad, so check rule results daily for the first week.

## Who should pick which

- **Several ad platforms, strict rules:** Birch.
- **Meta-only, wanting AI audits and creative help:** Madgicx.
- **Plenty of creative, little time to read it:** a creative analytics tool may fit better. See [Motion vs Atria](/compare/motion-vs-atria).

Marxx reads your Meta ad account, runs an account audit, splits fatigue into fatiguing now and within 7 days, and sends alerts and digests. See [Marxx vs Madgicx](/compare/madgicx). We make Marxx, so weigh that. If your ads tire often, see [how to fix ad fatigue](/guides/how-to-fix-ad-fatigue).

## FAQ

### Is Revealbot the same as Birch?

Yes. Birch's pricing page is titled "Birch (formerly Revealbot)", and revealbot.com redirects to bir.ch.

### Does Madgicx list its prices?

Its pricing page shows monthly ad spend tiers and says to see the price inside the app. It lists $49 a month for the Tracking Pro add-on.

---
- [More Tools articles](https://marxx.ai/library-compare/category/tools)
- [All articles](https://marxx.ai/library-compare)