--- title: "Competitor tracking" description: "Marxx tracks competitor ads, decodes their hooks, offers, social proof and framing, ranks trending tactics by lifecycle stage inside your sector, benchmarks your volume against peers, and turns a competitor winner into a fill-in creative brief." canonical_url: "https://marxx.ai/features/competitor-tracking" --- # Competitor tracking: their live creative, torn down the day it runs. Track the brands you compete with and pull their live ads as they run, with hook, offer, social proof and framing decoded. See which tactics are rising in your sector, how your volume compares to the peer median, and which angles your account has never tested. **Any brand, no connection needed.** Competitor creative is public the moment it is served. Track a brand or look one up on demand, and get the same teardown you get on your own ads. **Tactics with a lifecycle, not a leaderboard.** Every tactic in your sector is labelled emerging, rising, plateaued or declining, with your own volume next to the peer median. **One winner, one fill-in brief.** A competitor's highest-conviction ad is deconstructed into a Hook, Problem, Solution, Proof, CTA skeleton you write your own version into. ## Questions ### How does Marxx track competitor ads? You name the brands you compete with and Marxx pulls their live creative as it runs, then decodes it on the same dimensions it uses on your own ads: hook type, offer type, ad type, emotion, social proof type, authenticity type and intended audience. No connection to their ad account is needed, because the creative is public the moment it is served. ### Can I look up a brand I am not already tracking? Yes. On-demand lookup takes any brand or keyword and returns their live creative with the teardown attached, so you can research a prospect, a new entrant or a category you are considering without adding them to a tracking list first. ### What is the angle gap? The angle gap is the one-line finding underneath most competitor research: a competitor is scaling an angle you are not running. Marxx computes it across seven dimensions, including hook type, offer type, social proof type and authenticity type, and it runs in both directions, so you also see the angles you own that they have not touched. ### Can I run the gap between two brands I do not own? Yes. The comparison takes two arbitrary brands, neither of which has to be connected to your account or on your tracking list, which is what makes it usable for a pitch or a category study. If a brand has not been analysed yet, Marxx says so and points you at the path to cover it rather than inventing a gap that was never measured. ### What are trending tactics? Trending tactics rank the creative patterns moving inside your sector, with each tactic labelled by lifecycle stage: emerging, rising, plateaued or declining. Ranking is per sector, so a tactic that is saturated in one category is not reported as rising in yours. ### How do I know whether I am running enough of a tactic? Each tactic carries your own live ad count on it, the peer median across your sector, the shortfall between them, and a verdict: test, scale, cover, reduce, wind down or hold. That turns "this is trending" into a volume decision you can act on this week. ### Is trend data based on performance or on counting? Counting, and Marxx is explicit about it. Trends measure how many peer brands adopted a tactic, how fast that count moved, and how long the resulting ads stayed live. There is no competitor spend data and no model estimating their results, because neither is observable. Adoption and longevity are. ### What is a performance brief? A performance brief takes a competitor's highest-conviction ad, deconstructs its creative mechanics, and lays them out as a Hook, Problem, Solution, Proof, CTA skeleton. Each slot carries the proven element from their ad and an instruction for writing your own version of it. You get the structure that worked, not their copy to paste. ### What is a conviction signal? Conviction is how proven a tactic is, judged by how long an ad has been running and how widely the tactic has been adopted across the peer set. An ad that has been live for months is a stronger signal than one launched yesterday, and the brief shows you which of its elements carry that weight. ### What is the coverage gap? The coverage grid maps angle against format across your category and marks the combinations your account has never tested, per pillar: hook type, offer type and ad type. Each untried tactic comes with live proof ads that use it, so the gap is a brief with reference material rather than an observation. ### Can I tune what counts as a recommendation? Yes. A calibrate window sets the minimum number of days an ad must have been live before it counts toward a recommendation, so you can exclude everything freshly launched and look only at tactics that have survived. Recommendations can also be filtered to a specific sector. ### How is this different from browsing an ad library manually? An ad library shows you creative. It does not tell you which angles repeat across a category, which are rising and which are dying, how your volume compares to the peer median, or which combinations you have never run. Marxx decodes every competitor ad on the same axis as your own, so the difference between the two sets is a list rather than an impression. ### Which channels does competitor research cover? Competitor creative is pulled from Meta and Instagram. The persona and voice-of-customer research reaches further, across roughly twenty channels including Reddit, Google Maps, the App Store and the Play Store. ### Can I save competitor ads for reference? Yes. Any competitor ad can be saved to a board, so the swipe file lives next to the account it informs rather than in a folder of screenshots. Saved ads keep their teardown, so the reason you saved it is still attached months later. ### Does the research end in a brief? It does. Any finding opens on the production canvas as a storyboard, script and variant set, so competitor research and creative production happen in the same workspace rather than in a research deck someone else has to translate. [Book a demo](https://marxx.ai/book-a-demo)