The only creative strategist who starts from proof,
never a gut feeling.
We join your in-house performance team as the creative strategist, make your existing performance team dramatically better at creative using AI, build the system with them, and leave once they can run it themselves. Your account gets the person and a tool, both from day one.
- 100M+
- ADS ANALYZED
- 30,000+
- COMPETITORS TRACKED DAILY
- Same day
- SECTOR DECODED ON ONBOARDING
- 80M+
- PAID MEDIA RUN BY US
BRANDS RUNNING THE LOOP WITH US
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Spinny
Handpickd
Kaze Living
Nature Safari India
Banksy Museum USA
Recur Club
Blaaze
Jumpoline
Berco's
Funky Island
Rocksport
Breakout Escape Room
Grid Games
The Hidden Hour
Galaxy Laser Shooter
Homebox
Snow Village
Cafe Delhi Heights
Karigari
E-O-D Adventure Park
Daryaganj
Dutchman PortzSpinnyHandpickdKaze LivingNature Safari IndiaBanksy Museum USARecur ClubBlaazeJumpolineBerco'sFunky IslandRocksportBreakout Escape RoomGrid GamesThe Hidden HourGalaxy Laser ShooterHomeboxSnow VillageCafe Delhi HeightsKarigariE-O-D Adventure ParkDaryaganjDutchman PortzThe unfair comparison
Agencies send decks. Freelancers send gut calls.
We send decisions backed by your whole sector.
A retainer buys research, production and a report; two are now software. A freelancer brings judgement built on 4–5 rivals.
We bring it with your whole category decoded.
Swipe the table →
| What you are comparing | A · The retainerPerformance agency | B · A good freelancerTypical strategist | C · MarxxStrategist + workspace |
|---|---|---|---|
| Research | A quarterly deck | A screenshot folder | Your account decoded, every day |
| Competitors watched | When someone remembers | 4–5, checked by hand | 30,000+, tracked daily |
| Time to first brief | 3–4 weeks | 2–3 weeks of manual research | Same day as onboarding |
| Concepts tested | As many as the invoice allows | As many as they can brief | As many as the algorithm wants |
| Your team learns it | No | Sometimes | Trained to run it alone |
| Where the knowledge lives | Their Drive | Their head | Your workspace |
| When they leave | It leaves too | It leaves too | Everything stays |
- 100M+
- ads decoded, back to 2022
- Every ad
- in your sector, not a sample
- Daily
- refresh, not quarterly
See how our strategist operates · four acts
Know your account. Watch your sector.
Understand your buyer.
Then brief what all three point to.
Four jobs an agency does somewhere else. Our strategist runs them inside your account,
on the screens below, and your team watches every one.
Act I · Know
The first thing our strategist does is read the account you already run.
Every ad you have ever shipped is decoded into hooks, angles, formats and emotions, then compared against what your sector is running. The gaps, the angles your account has never once tested, become the first brief.
- Every ad you have run, decoded and comparable, not just charted
- What worked, what did not, and why, in one comparable record
- The angles and formats your account has never once tested
Act II · Watch
Our strategist sees the category, not just your dashboard.
Competitor creative and your sector are tracked continuously, so the brief is written against what the market is actually running this week, not what it ran last quarter.
- Competitor creative tracked continuously, not checked quarterly
- Trending tactics in your sector, with what is still holding up
- Every rival's run length, so you know what is still paying for itself
Act III · Understand
Personas from what your buyers say, across 20+ sources.
We read the comments on your ads and your rivals' ads, Reddit, Google reviews, Instagram, Quora and your own site chats. The persona is built from those words, quote attached. The brief inherits them.
- 20+ sources, read continuously
- Objections and phrases ranked by frequency
- Every trait linked to a real quote
Act IV · Brief
A brief your team can shoot from today.
Moodboard from rivals, your sector, other sectors and the feed. Your own assets reviewed: what works, what will not, and why. Then your team shoots, or the canvas generates.
- Moodboard from 20+ sources, each ref explained
- Your assets graded, works or won't, with the reason
- Hook, angle, persona, format and proof attached
- Canvas generates the variants when you want them
Why it matters · what changes in the account
Tracking is not the point. The account growing is.
Every board above exists to move four numbers you already report on. This is what the loop does to them, and how we measure ourselves against your baseline from the audit.
Hit rate
3×
More winners per concept shipped
Briefs written against what is already working in your sector start closer to the answer. Fewer shots wasted finding it.
Learning rate
10×
More concepts tested per month
When a variant costs a canvas run instead of a production invoice, you test the ones that might teach you something.
Revenue
+15–40%
More revenue from the same media budget
Spend that was going to concepts your sector had already killed moves to ones it is rewarding. Same budget, more purchases, read against your audit baseline.
Speed
Same day
Creative inspiration on the day you onboard
Your sector is decoded and your first angles are on the board before the onboarding call ends. The three-week wait for a first deck is gone.
Who sits in your meeting
We have run 80M+ of paid media.
For 13 years, on accounts like yours.
The strategist you get is not a junior with a dashboard. We are ex-Meta operators from IIT Roorkee, IIT BHU and IIM Ahmedabad who have run growth for brands and inside the platform itself, and who built Marxx because we were tired of doing the same research by hand every week.
- 80M+
- ad budget managed
- 13 yrs
- running paid social
- Ex-Meta
- we have sat on the other side
Two ways to bring us in
Start with the strategist.
Hand us the media when you are ready.
01 · Primary
Most brands start hereMarxx as your creative strategist
You get two things on day one, both in your name: a named strategist embedded with your team, and the full Marxx workspace with a seat for everyone on it. The strategist runs the four acts every week, writes the briefs, builds the test matrix and brings a decision to your growth meeting, not a deck. Your team sees the same boards on the same login. Your media buyer, in-house or agency, keeps buying.
- Full Marxx workspace and account access for your team, included
- Weekly creative decisions from your account's data
- Competitor and persona boards, kept current
- Your team trained to run the loop themselves
- Workspace, history and assets stay yours when we step back
02 · When you want the whole loop run
Marxx as your performance agency
Same strategist, same workspace, and we take the media too: campaign structure, budgets, daily optimisation and reporting, published from the canvas to Meta. You review the work itself, not a deck about the work.
- Strategy, creative and buying under one roof
- Still in your account; still yours when we leave
- Meta, Google, YouTube and ChatGPT ads
Does the maths work for you?
Month against your team's hours and media.
Run your own numbers.
Three inputs. We assume each marketer spends about 25% of time on research, competitor checks and briefing that the system now does, and that better-aimed tests recover a conservative share of your media. Adjust and see.
Your inputs
The maths
Your result
A clear fit6.3×
return on the ₹35,000 strategist fee, every month
- 160 hrs
- team hours freed per month
- ₹70,000
- salary value of those hours
- ₹1.5 L
- media recovered by better-aimed tests
- 5 days
- until the month's fee is paid back
Your team gets back 160 hours a month and the fee pays for itself in about 5 days. At this budget the constraint is judgement, not spend. That is exactly what the strategist adds.
* agency fee starts at ₹60,000 and varies with media budget and scope of agreement
The plan · how the engagement runs
We set it up, we train your team,
we run it with you.
Then we plan to leave.
A retainer is built to renew. This engagement is built to make your own team able to run the loop without us. Every phase has a counted exit, and the workspace, the history and the tool stay with you at every one of them.
- Phase 01·Day 1
Set up
Workspace created in your name. Ad accounts connected, brand DNA captured, your sector's advertisers resolved. Every ad you have ever run is decoded into the audit.
Workspace live · your team has seatsAudit read-out · your baseline - Phase 02·Weeks 1–8
Train your team
Working sessions, not a webinar. Your marketer learns to read the boards, write a brief from a gap, and run a matrix on the canvas, on your own account, with the strategist beside them.
4 sessions · one per actFirst matrix shipped by your team - Phase 03·Months 1–3
Run it together
The loop runs weekly. The strategist owns the decisions, your team owns more of the execution each month, and the four outcome numbers are read against the audit baseline every review.
Weekly decision · monthly outcome reviewOwnership shifts to you, measured - Phase 04·When your team is ready
Step back
The strategist moves to an advisory cadence or leaves entirely. Your team keeps the workspace, the tool, the history and every asset. Nothing is exported; nothing has to be, because nothing left. You keep paying for the tool alone.
Tool and account stay with youYour team runs the loop alone
One size fits none. Let’s build your exact setup.
Hop on a call with our founder to see real-world use cases, cut out the noise, and isolate the exact tools that drive results for your business — complete with a personalized pricing plan.