For experience venues
Marxx for experience venues
Creative intelligence and campaign management for parks, museums and attractions that want their bookings on their own channel.
We run the paid social, the search and the direct booking build for venues that sell tickets and group bookings. It has run for the Banksy Museum, Nature Safari India, Snow Village and E-O-D Adventure Park. In 90 days a venue goes from renting distribution to owning a channel it can spend into.
The commission you already pay.
A venue doing ₹1.5 Cr a year through an aggregator at 20% commission is already spending ₹30 lakh on distribution. The customer's contact details stay with the aggregator, so you pay full acquisition cost again next season. Substitute your own revenue into the table.
| What you pay | Rate |
|---|---|
| Commission per ticket | 10-20% |
| Visibility fees | ~₹50,000 per month |
| Payment gateway | 3% of payment |
| Convenience fee per ticket | ₹50-80 |
| Customer contact data | Stays with them |
A listing is passive.
A listing waits to be found. It has no spend behind it, no targeting, and no obligation to send you anyone. A venue can go a full month on an aggregator and receive nothing, and still pay the visibility fee.
You are not buying demand. You are renting a shelf, and paying a percentage of every sale that happens to walk past it.
A campaign goes and finds the person. That is the difference between a listing and a channel.
Offer
Four lead engines and one sales engine.
Most venue marketing runs one campaign for everyone. We run five engines, each with its own audience, hook and booking shape.
| Engine | Who it targets | Booking shape | Creative hook |
|---|---|---|---|
| Schools & institutions | Trip coordinators, activity heads | One booking, 40-80 visitors | Authority + deadline |
| Corporates & teams | HR, admin, EAs, team leads | Offsite, GST invoice, coordinator follow-up | Exclusivity + social proof |
| Friends & families | Weekend planners | Small group, fast decision | Emotion + urgency |
| Birthday parties | Parents, and friends planning for someone | Date-locked, package-led, high margin | Occasion + make it theirs |
| Direct bookingsales engine | Everyone already searching for you | Ticket sold on your own checkout | Price parity + immediacy |
Four engines produce enquiries a human closes. The fifth sells the ticket outright with no enquiry in between. That is the one that takes revenue off the aggregator.
The direct booking engine.
This is the answer to the commission table, and the part a venue owner actually wants.
- Checkout live on your own site: Razorpay or Stripe, your money, your settlement.
- Meta pixel and Conversions API installed, so spend is optimised against real purchases.
- Google Ads on your own brand name and on category search, catching intent before an aggregator does.
- Every buyer's contact details land in your list. The second visit costs you nothing to acquire.
The direct booking share is the number we report on. It is the only one that changes your margin permanently.
How we build the campaigns.
Four research inputs, each with something it produces. This is the part competitors skip.
| Input | What we do | What it produces |
|---|---|---|
| Brand research | Identity, proof points, founder story, pain points, ad hooks written across 15 formats. | The story only your venue can tell. |
| User persona research | Reviews, comments, micro-moments, emotional triggers, decision timeline, who they bring and why. | The exact moment someone is ready to say yes, and the words to say then. |
| Competitor research | 50+ live competitor ads read across nine signals: hook, format, CTA, offer, emotional trigger, white space. | What already works in your city, and the angles nobody has claimed. |
| Industry research | Category demand patterns, season and holiday cycles, school calendars, pricing norms. | When to spend, when to hold, and what the market expects to pay. |
Four research inputs. One creative hypothesis. Then we test.
The software
What runs your account.
Marxx is the software our team runs your account on. On venue accounts, we run it for you: the same product other teams run themselves.
| What it does | For a venue |
|---|---|
| Reads your account | Flags ads already fatiguing and ads that will fatigue inside seven days, before a school-season campaign stalls. |
| Reads the market | Pulls the live creative of every competing venue in your city the day it runs. |
| Builds personas from real comments | Reads comments under your ads and your reviews, turns objections into the copy that answers them. |
| Produces the creative | 50+ variants a month, so testing is not rationed by production capacity. |
| Handles the leads | Lead ads arrive by webhook, enriched with real contact details and the ad that produced them. |
We run the social side too.
Most venues assume ads and social are two vendors. Here they are one, and the content feeding the grid is the content feeding the ads.
- Photographer visits. Scheduled shoots at your venue, so the creative library is your space, not stock. Stills and vertical video from the same visit.
- Influencer visits and parties. Creators hosted on site, briefed with a script and clear deliverables. Their footage runs as paid creative afterwards, not just as a post.
- Grid strategy and execution. Monthly content calendar, posting, captions, stories and reels, planned against the same personas the ads run on.
The shoot that fills your grid is the shoot that fills the ad account. One production, two channels.
Banksy Museum: 1.21 to 3.98 ROAS in 60 days.
| Metric | Before | After |
|---|---|---|
| ROAS | 1.21 | 3.98 |
| Monthly revenue | $400 | $14,000 |
| Monthly leads | 30 | 800 |
| Cost per lead | Not tracked | $10 |
Meta, US account · 60-day windowWhat changed was focus. Spend was pulled off broad awareness and doubled down on museum tickets through school and private group campaigns, with the creative rebuilt around what the reviews said visitors actually came for.
Snow Village: six personas, six hooks.
The method producing creative. One trigger, one persona, one hook, one CTA. Tested before it is scaled.
She has three hours and no plan tonight
“No overthinking. Just fun and worth it.”
His kid keeps asking when are we going
“Your kid's first snow day can happen here.”
She wants to book but needs to be sure first
“Know exactly what's included before you enter.”
They want something memorable, nearby
“The experience without the long drive.”
He is planning a birthday and wants it handled
“Book the room, we handle the rest.”
The team needs an offsite that is not a boardroom
“An offsite nobody skips.”
350 leads, ROAS 2.1 to 5.2, in 60 days.
Process
The first 90 days.
- Direct checkout live
- Pixel and Conversions API installed
- WhatsApp group-booking flows ready
- Brand, persona, competitor and industry research done
- 50+ creative variants in test
- Five engines running separately
- Google Ads capturing search intent
- Weekly report with next actions starts
- Winners doubled
- Retargeting pools seeded
- Lookalikes built off real bookers
- Photographer and influencer content in rotation
- Group booking conversion tracked and improved
- Reviews generated systematically
- Direct booking share measurably shifted
Week 1: Build
Month 1: Launch
Month 2: Scale
Month 3+: System
Who this works for.
A fit
- 30%+ of bookings come through aggregators
- A monthly ad budget is allocated
- The founder decides, not a committee
- You can commit to a 90-day test
Not a fit
- A chain with an in-house marketing team
- You want to run the campaigns yourself
- You need a result inside four weeks
- No budget set aside yet
Retainers are scoped to your venue and ad budget. We price it on the call.
What Marxx does not claim.
We do not predict which ad will win. We test, and we report what ran, what is decaying and what you have never tried.
We do not promise a lead volume. Volume depends on spend, audience, offer, form friction and competition.
The figures on this page are from named accounts over stated windows. They are evidence, not a forecast for yours.
We do not remove your aggregator. We build the channel that makes it optional.
Questions venues ask.
How do I reduce my BookMyShow commission?
You do not negotiate it down, you move volume off it. We put a checkout on your own site, run Meta and Google campaigns against it, and report the share of bookings that came direct. Commission is charged per ticket sold through the aggregator, so every ticket that sells on your own page is the full fare kept.
Can I sell tickets directly from my own website?
Yes. We install a Razorpay or Stripe checkout on your existing site, so money settles into your account with no intermediary. The Meta pixel and Conversions API go in at the same time, which is what lets ad spend optimise against real purchases rather than clicks.
How do venues get school trip bookings?
Through a campaign aimed at trip coordinators and activity heads rather than at parents, run on the school calendar. One booking is 40 to 80 visitors, the decision is made weeks ahead, and the creative has to carry authority and a deadline. It is a different audience, hook and follow-up from a weekend family campaign.
How do I get birthday party bookings at my venue?
Two audiences, not one: parents planning for their own child, and friends planning for someone else. Both are date-locked and package-led, which makes them high margin and easy to retarget. We run them as their own engine with occasion-led creative and a booking form that captures the date first.
How long before a new venue campaign produces bookings?
Leads usually arrive in the first two weeks. A stable, scaled account takes about 90 days, because the first month is testing 50-plus creative variants, the second is doubling down on what won, and the third is where retargeting pools and lookalikes built off real bookers start compounding.
Do you work with venues outside Delhi NCR?
Yes. The team is Gurgaon-based and we run accounts across India and internationally, including a US museum account. The research inputs change city to city because competitor creative and season cycles are local, but the engines and the direct booking build are the same.
Also for
Running a restaurant, café or bar group? Marxx for restaurants and cafés covers group bookings, live events and off-peak revenue.
Let's run the numbers for your venue.
30 minutes. We bring your aggregator math and three creative angles built for your venue. You leave knowing the gap.