# What is Meta Ads Manager?

> Meta Ads Manager is the tool where you create, edit and check Facebook and Instagram ads. The three levels, what you can do there and a weekly routine.
- **Author**: Marxx
- **Published**: 2026-11-10
- **Category**: Meta
- **URL**: https://marxx.ai/library-glossary/ads-manager

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Meta Ads Manager is the tool where you create ads, change them and see how they perform across Facebook, Instagram, Messenger and Audience Network. Everything sits on three levels: campaign, ad set and ad (Meta Help Centre, checked 2026-10-20).

## What you can do in it

- **Create campaigns.** Pick the objective, the people to reach, the places to show the ad and the format.
- **Edit many ads at once.** Change audience, budget or placements across many ads, and duplicate ads.
- **See performance.** Check up-to-date results, add breakdowns and schedule reports.
- **See your opportunity score.** It is a 0 to 100 score with recommendations. Meta says the score does not reflect or guarantee your actual performance.
- **Use the mobile app.** Meta offers an Ads Manager app for Android and iOS. Not every feature is on mobile.

## The three levels

| Level | What it holds |
|---|---|
| Campaign | The objective |
| Ad set | Audience, placements, budget, schedule |
| Ad | Creative, format and the Page and Instagram account that show it |

## A weekly routine

1. Open the Campaigns tab. Set the date range to the last 7 days.
2. Add columns for spend, purchases, cost per purchase and ROAS.
3. Check each ad against your target cost per purchase.
4. Pause or fix ads that miss it.

Say your target is INR 600 a purchase. Ad A spent INR 12,000 for 24 purchases, which is INR 500. Ad B spent INR 9,000 for 9 purchases, which is INR 1,000. Ad A is fine. Ad B needs a look.

Hook rate comes from two columns Ads Manager does show, 3-second video plays and impressions. Add it as a custom metric, or work it out in a sheet. See [hook rate](/glossary/hook-rate).

## Ads Manager or Business Suite?

Meta Business Suite is free and handles posts, an inbox and quick ads or boosts. For more detailed, customisable campaigns with advanced audience targeting, Meta points you to Ads Manager.

## Where it gets heavy

Ads Manager shows numbers per ad, not patterns across ads. To compare angles and hooks across a whole account, you need tags or a sheet. Use the [weekly ad report template](/templates/weekly-ad-report-template) to keep it steady.

Marxx reads your Meta ad account and sends alerts and digests, so you do not have to open Ads Manager every morning. See the [creative intelligence features](/features/creative-intelligence).

## FAQ

### Where do I find Ads Manager?

Open it at adsmanager.facebook.com, or from the All tools menu in Meta Business Suite on desktop.

### What is the difference between a campaign budget and an ad set budget?

A campaign budget lets Meta split money across ad sets. Ad set budgets fix an amount on each. See [Advantage+ campaign budget](/glossary/advantage-campaign-budget).

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