# What are Advantage+ sales campaigns?

> Advantage+ sales campaigns, once called Advantage+ shopping, let Meta automate audience, placement and budget for sales. How they work and when to use them.
- **Author**: Marxx
- **Published**: 2026-10-21
- **Category**: Meta
- **URL**: https://marxx.ai/library-glossary/advantage-plus-shopping-campaigns

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Advantage+ sales campaigns are Meta campaigns where Meta's automation picks the audience, placements and budget split to get you sales. Meta updated Advantage+ shopping campaigns (ASC) and renamed them Advantage+ sales campaigns (checked 2026-10-20).

## What Meta automates

- **Audience:** Meta finds buyers itself. You can add audience suggestions and exclude custom audiences, and Meta may go beyond your suggestions.
- **Placements:** Meta picks where your ads show across its apps and placements.
- **Budget:** money moves to the ads and people that convert best.
- **Creative:** optional Advantage+ creative, which tweaks your images and videos into versions people may respond to more.

## What you still control

- The creative itself: the most important input
- Budget and bid goal, such as a cost per result goal or a ROAS goal
- Country and location
- Exclusions, such as past buyers

## A worked example

Say a fashion brand runs three manual ad sets at INR 3,000 a day each, with interest targeting. Each gets about 15 purchases a week, too few to exit the learning phase.

It moves the same INR 9,000 a day into one Advantage+ sales campaign with 12 different ads. Now one campaign gets about 45 purchases a week, close to the roughly 50 Meta looks for. The system has more data to learn from.

## When it works well

- You have a working pixel and Conversions API.
- You have enough budget for about 50 purchases a week.
- You can supply many genuinely different ads.

## When to be careful

- Very small budgets, where the system has little to learn from
- Products with strict audience rules, such as special ad categories
- When you need to test one audience against another

## FAQ

### Are Advantage+ shopping campaigns gone?

The name is. Meta now calls them Advantage+ sales campaigns, and the setup changed too: you can add audience suggestions and exclude custom audiences.

### Should I stop running manual campaigns?

Not always. Many accounts run both. See [Advantage+ vs manual campaigns](/compare/advantage-plus-vs-manual-campaigns) for when each wins.

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