# What is Meta Audience Network?

> Meta Audience Network shows your Meta ads inside other companies' apps and sites. What it is, how to judge its traffic with a worked example and how to turn it off.
- **Author**: Marxx
- **Published**: 2026-11-11
- **Category**: Meta
- **URL**: https://marxx.ai/library-glossary/audience-network

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Meta Audience Network shows ads from Meta advertisers inside other companies' apps. App owners earn money by showing those ads ([Meta Help Center](https://www.facebook.com/business/help/987564874649426), checked 2026-10-20). For you, it is one of the places your ad can run, next to Facebook and Instagram ([Meta Help Center](https://www.facebook.com/business/help/407108559393196), checked 2026-10-20).

## What it includes

Meta lists these Audience Network placements ([Meta Help Center](https://www.facebook.com/business/help/407108559393196), checked 2026-10-20):

- Native, banner and interstitial ads, which appear in apps on the network.
- Rewarded videos, which people watch in an app in exchange for a reward such as in-app currency.

Meta recommends 9:16 vertical media for Audience Network ([Meta Help Center](https://www.facebook.com/business/help/103816146375741), checked 2026-10-20). See [ad aspect ratios](/glossary/aspect-ratio-for-ads).

## Why people watch it closely

Audience Network is part of [Advantage+ placements](/glossary/advantage-plus-placements), so Meta may use it if you leave placements on automatic. If its click cost looks low, that does not prove the clicks are good. Look at what people do after the click.

## A worked example

Say your placement report shows these made-up numbers. "Engaged" means the visitor did not bounce. See [bounce rate](/glossary/bounce-rate).

| Placement | Cost per click | Bounce rate | Engaged share |
|---|---|---|---|
| Facebook Feed | INR 12 | 45% | 55% |
| Audience Network | INR 4 | 85% | 15% |

**Cost per engaged visit = cost per click / engaged share**

- Facebook Feed: INR 12 / 0.55 = **INR 21.82**
- Audience Network: INR 4 / 0.15 = **INR 26.67**

Audience Network is three times cheaper per [click](/glossary/cpc) and still dearer for each engaged visit. Check purchases as well. Visits are only a first sign.

## How to turn it off

The route depends on your campaign goal (checked 2026-10-20).

- **Awareness or Traffic:** in the ad set's Placements section, hover over Advantage+ placements, click Edit and choose Manual placements. Untick Audience Network under Platforms.
- **Engagement, Leads, App promotion or Sales:** Meta is rolling out a change so you no longer choose placements in the ad set ([Meta Help Center](https://www.facebook.com/business/help/1546753450586085)). Use account controls instead. In Advertising settings, click Placement controls, switch on "My business can only advertise on specific placements" and untick the two Audience Network options. Click Review changes, then Confirm ([Meta Help Center](https://www.facebook.com/business/help/1438478636941047)). This covers every campaign in the account.

Meta says excluding a placement in an ad set turns Advantage+ off ([Meta Help Center](https://www.facebook.com/business/help/175741192481247)). Its "Allow limited spend to excluded placements" option can still send around 5% of budget to each excluded place when Meta expects it to help ([Meta Help Center](https://www.facebook.com/business/help/1462437878221374)).

## FAQ

### Is Audience Network on by default?

If you use Advantage+ placements, Meta can include it. Meta lists Audience Network among the places Advantage+ placements can use.

### Is Audience Network bad?

No. It is a placement like any other. Judge it by cost per purchase and by visit quality, not by click cost alone.

### Does Audience Network cost more to add?

Meta says adding more placements does not raise the cost of your ad ([Meta Help Center](https://www.facebook.com/business/help/407108559393196), checked 2026-10-20). What changes is where your budget goes.

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