# What is Business Manager (Meta business portfolio)?

> Business Manager is the name many advertisers still use for a Meta business portfolio, which holds your Pages, ad accounts and who can use them. How to set one up.
- **Author**: Marxx
- **Published**: 2026-11-14
- **Category**: Meta
- **URL**: https://marxx.ai/library-glossary/business-manager

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Business Manager is the name many advertisers still use for a Meta business portfolio. It is the container that holds your Pages, Instagram accounts, ad accounts and the people who can use them. Meta's help pages now call it a business portfolio (checked 2026-10-20).

## What goes inside

Meta lists these assets ([Meta Help Center](https://www.facebook.com/business/help/1710077379203657)):

- A Facebook Page
- An Instagram account
- An ad account
- An app your organisation owns
- A Meta Pixel

Each asset can belong to only one business portfolio. Meta says your business needs a portfolio to use Meta Business Suite ([Meta Help Center](https://www.facebook.com/business/help/205614130852988), checked 2026-10-20). You can open [Ads Manager](/glossary/ads-manager) from Business Suite.

## Who can do what

- **People** are your own team. You add them and give them assets to work on.
- **Partners** are outside companies, such as an agency.
- The person who creates the portfolio gets full control.

## How to create one

1. Go to business.facebook.com and log in.
2. Click the dropdown below Home, top left.
3. Click **Create a business portfolio**.
4. Enter a name. It should match your public business name and cannot have special characters.
5. Click **Create**.

You can personally create up to 2 portfolios. You can belong to any number.

## A worked example

Say you run a skincare brand and hire an agency. You create one portfolio. You add your Page, Instagram account, one ad account and your Pixel. You then add the agency as a partner on the ad account only.

The assets stay in your portfolio. If you part ways, you change or remove the agency's access. Nothing needs to move. See [how to give an agency access](/guides/how-to-give-an-agency-access-to-your-meta-ad-account) for the steps.

If you run many clients, Marxx has client workspaces with unlimited seats. See [client workspaces](/features/client-workspaces).

## FAQ

### Is Business Manager the same as Meta Business Suite?

No. The portfolio holds your assets. Business Suite is a set of free tools you use on them, such as an inbox and a content calendar.

### Can one Page sit in two portfolios?

No. Meta says an asset can belong to only 1 business portfolio.

### How is this different from Accounts Center?

Accounts Center is where you link your Facebook, Instagram and, where Meta offers it, WhatsApp accounts. It is not your ad account or your portfolio. See [Accounts Center](/glossary/accounts-center).

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