# What are ChatGPT ads?

> ChatGPT ads are paid, labelled ads that show below ChatGPT answers for Free and Go users. Where they appear, how you pay and whether India is open.
- **Author**: Marxx
- **Published**: 2026-10-31
- **Category**: Platforms
- **URL**: https://marxx.ai/library-glossary/chatgpt-ads

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ChatGPT ads are paid ads that show below ChatGPT's answers. People on the Free and Go plans may see them. Plus, Pro, Business, Enterprise and Edu accounts do not, and neither do accounts identified as under 18 ([OpenAI Help Center](https://help.openai.com/en/articles/20001047-ads-in-chatgpt), checked 2026-10-20).

## How they work

- **Where:** below a ChatGPT response. OpenAI is also testing a multi-image ad during image generation.
- **What an ad has:** an advertiser name, a logo, a headline, copy, a landing page and an image.
- **Labels:** ads are labelled and shown apart from the answer.
- **Answers:** OpenAI says ads do not influence what ChatGPT answers, and advertisers do not see people's chats.
- **Start date:** OpenAI began testing ads in the United States on 9 February 2026.

## How you pay

You pick one of three buying modes ([OpenAI, the basics](https://help.openai.com/en/articles/20001207-ads-in-chatgpt-the-basics)):

| Mode | You pay for | Use it for |
|---|---|---|
| Views | Impressions | Reach |
| Clicks | Valid clicks | Traffic |
| Conversions | Valid clicks (with click billing), not the conversion itself | Sales or sign-ups |

You set a maximum bid for each ad group. OpenAI suggests starting a click campaign at $3 to $5 USD per click. Ads compete in a relevance-weighted, second-price auction. Instead of keywords, you give "context hints" about the topics where your product fits. They are not exact-match keywords.

## Is India open?

[OpenAI's availability page](https://help.openai.com/en/articles/20001245-ads-manager-availability) lists India as available for self-service (checked 2026-10-20). The legal entity that advertises and is billed must be based in a listed country. Read the steps in [how to advertise on ChatGPT](/guides/how-to-advertise-on-chatgpt).

## A worked example

Say you set INR 2,000 a day on a Clicks campaign and each click costs INR 250. The numbers are made up.

- Clicks a day = 2,000 / 250 = **8**
- If 1 in 20 visitors buys, you make 0.4 sales a day.
- Cost per sale = 2,000 / 0.4 = **INR 5,000**

If your product leaves INR 1,500 after costs, you lose money at this rate. Fix the landing page or the offer before you add budget. Compare with [Google Ads](/compare/chatgpt-ads-vs-google-ads) on cost per sale.

## FAQ

### Do ChatGPT ads change the answers?

OpenAI says no. Ads run on separate systems from the chat model, and advertisers cannot shape or rank its replies.

### Are ChatGPT ads the same as getting mentioned in an answer?

No. Ads are paid and labelled. A mention in an answer is earned.

### What can I measure?

OpenAI's reporting lists impressions, clicks, spend, CTR, average CPC, average CPM and conversions. Add UTM tags so your own analytics see the traffic.

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