# What is creative tagging?

> Creative tagging is labelling each ad by hook, angle, format and offer so you compare results by idea, not by single ad. How to start, with a worked example.
- **Author**: Marxx
- **Published**: 2026-11-18
- **Category**: Creative
- **URL**: https://marxx.ai/library-glossary/creative-tagging

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Creative tagging is labelling each ad by what is in it, such as its hook, angle, format and offer. Then you can compare results by idea, not by single ad. One ad's result is noise. Ten ads that share a hook tell you something.

## Tags worth using

| Tag | Example values |
|---|---|
| Hook | Question, result first, offer first |
| Angle | Price, quality, social proof |
| Format | Video, static, carousel |
| Offer | 20% off, free shipping, bundle |
| Talent | Founder, creator, no person |

Keep each list short and fixed. If everyone invents new tags, the data breaks.

## A worked example

Say you run six ads with INR 50,000 of spend and 100 purchases. The numbers are made up.

| Ad | Hook | Format | Spend | Purchases |
|---|---|---|---|---|
| 1 | Question | Video | INR 12,000 | 24 |
| 2 | Question | Static | INR 8,000 | 14 |
| 3 | Result first | Video | INR 10,000 | 31 |
| 4 | Result first | Static | INR 10,000 | 18 |
| 5 | Offer first | Video | INR 6,000 | 8 |
| 6 | Offer first | Static | INR 4,000 | 5 |

Group by hook:

| Hook | Spend | Purchases | Cost per purchase |
|---|---|---|---|
| Question | INR 20,000 | 38 | INR 526 |
| Result first | INR 20,000 | 49 | INR 408 |
| Offer first | INR 10,000 | 13 | INR 769 |

Group by format and video costs 28,000 / 63 = INR 444, against static at 22,000 / 37 = INR 595. In this example the lesson is bigger than any one ad: lead with the result, and use video. Your next three ads follow that.

## How to start

1. Pick four to five tags and their values.
2. Put them in your ad names so they travel with the ad. See [ad naming conventions](/glossary/ad-naming-convention) and the [naming template](/templates/ad-naming-convention-template).
3. Tag every new ad before launch, not after.
4. Roll up results by tag every week.

Meta's ad creative breakdown in Ads Reporting shows results for each creative, and you can add other breakdowns such as placement ([Meta Help Center](https://www.facebook.com/business/help/243916866413404), checked 2026-10-20). Tags give you the idea behind each row.

Marxx reads your connected Meta ad account in full, with creative tagged by hook, angle, format and offer. See [creative intelligence](/features/creative-intelligence).

## FAQ

### Do I need a tool to tag creative?

No. A spreadsheet works. A tool saves time when you run many ads.

### How many tags is too many?

If people skip them, you have too many. Four or five is plenty.

### What is the link to creative testing?

Tags tell you which idea to test next. See [creative testing](/glossary/creative-testing).

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