# How to advertise a hotel on Meta > Advertise a hotel on Meta with hotel ads from a catalog, or start with a simple offer ad. Campaign layers, set-up steps and a worked ROAS example. - **Author**: Marxx - **Published**: 2026-11-14 - **Category**: Meta - **URL**: https://marxx.ai/library-guides/how-to-advertise-a-hotel-on-meta --- Advertise a hotel on Meta with two kinds of campaign. Hotel ads show your rooms to people who visited your site or are planning a trip. Regular video or carousel ads promote an offer. Hotel ads need a hotel catalog and a connected Meta Pixel, so a single small hotel can start with one offer ad that opens a booking page or WhatsApp. ## Match the ad to the traveller's stage Meta's advice for hotel advertisers maps tools to what the traveller wants ([Meta](https://www.facebook.com/business/help/872000339596842), checked 2026-10-20). | Traveller wants to | Use | Objective | Creative | |---|---|---|---| | Find inspiration | Stories and video | Awareness, Engagement, Leads or Sales | Vertical video under 15 seconds, image, collection | | Plan a trip | Broad audience | Engagement, Leads or Sales | Image, carousel, collection | | Book a room | Hotel ads | Sales, with Catalog on | Carousel or collection | | Book from a sale | Broad audience | Engagement, Leads or Sales | Carousel, collection, short vertical video | ## Set up hotel ads Meta lists four steps ([Meta](https://www.facebook.com/business/help/1291772977600258), checked 2026-10-20): 1. Create a catalog in Commerce Manager. 2. Upload a hotel feed with each hotel's name, location, starting price and images. Upload once, or schedule hourly, daily or weekly updates. If you already have a Google Hotel List Feed, you can use it. 3. Group hotels into sets by filters such as brand or price. 4. Connect a Meta Pixel or mobile SDK to the catalog. For ads to people who have not visited your site, Meta says to choose **Define a broad audience** at the ad set level. It advises against lookalike audiences or many behaviour filters, and says to run retargeting too ([Meta](https://www.facebook.com/business/help/574057082992105)). A small product set limits delivery, because fewer hotels are available to show ([Meta](https://www.facebook.com/business/help/476317706438031)). ## One hotel? Start simpler If you run one property, hotel ads may have little to choose from. Run an offer ad instead: - One offer, such as "Weekend stay for two, INR 3,999 with breakfast". - A 15-second vertical video of the room, the view and breakfast. - A radius around the cities your guests drive from. - A button that opens your booking page or a WhatsApp chat. See [how to run click to WhatsApp ads](/guides/how-to-run-click-to-whatsapp-ads) and [how to make Reels ads](/guides/how-to-make-reels-ads). ## A worked example Say a 20-room hotel spends INR 30,000 on a weekend offer. It gets 15 direct bookings worth INR 4,500 each, so revenue is INR 67,500. [ROAS](/glossary/roas) is 2.25 (67,500 / 30,000). Whether that is enough depends on your margin per booking. Work out the number you need with [break-even ROAS](/glossary/break-even-roas). ## Mistakes to avoid - A price in the ad that differs from the booking page - WhatsApp enquiries you never count as bookings - A slow booking page on a phone - Running only prospecting and no retargeting - Skipping the Pixel, so the catalog has nothing to match We make Marxx. It tracks competitor ads on Meta and Google, so you can see what nearby hotels run. See [competitor tracking](/features/competitor-tracking). ## FAQ ### Do I need a Meta Pixel for hotel ads? Yes. Meta says hotel ads use your Meta Pixel or SDK to show your most relevant inventory, and the pixel must be connected to your catalog (checked 2026-10-20). ### Can a small hotel use hotel ads? You can, but Meta warns that a small product set limits delivery. A single property may find a simple offer ad easier to run, as above. ### Which objective do hotel ads use? Meta's table pairs hotel ads with the Sales objective and the Catalog toggle on (checked 2026-10-20). For offers, it lists Engagement, Leads or Sales. --- - [More Meta articles](https://marxx.ai/library-guides/category/meta) - [All articles](https://marxx.ai/library-guides)