# How to advertise a real estate project on Facebook > Advertise a real estate project on Facebook by registering with RERA, showing the number in every ad and running lead or WhatsApp ads for site visits. - **Author**: Marxx - **Published**: 2026-11-14 - **Category**: Lead generation - **URL**: https://marxx.ai/library-guides/how-to-advertise-a-real-estate-project-on-facebook --- Advertise a real estate project on Facebook by registering it with RERA first, putting the RERA number and the authority's website address in every ad, and running lead or WhatsApp ads that book site visits. The Act bars advertising a project that is not registered. ## The RERA rules for ads These come from the Real Estate (Regulation and Development) Act, 2016. Read the [official text](https://www.indiacode.nic.in/indiacode/bitstream/123456789/2158/1/A201616.pdf) (checked 2026-10-20). - **Register before you advertise.** Section 3(1) says no promoter shall advertise, market, book or sell any plot, apartment or building in a project without registering it. Ongoing projects have a separate transition rule. - **Show the number.** Section 11(2) says the advertisement or prospectus must mention prominently the authority's website address, where the project's details are entered, and include the registration number. - **Do not overstate.** Under Section 12, a buyer who loses out because of an incorrect or false statement in an advertisement is compensated by the promoter. The buyer may also withdraw and get the investment back with interest. - **Penalty.** Section 59 sets a penalty of up to 10% of the estimated project cost for breaking the registration rule in Section 3. Section 61 sets up to 5% for breaking other provisions of the Act. The Act defines an advertisement as a document or publicity in any form, through any medium. Plan to treat Facebook and Instagram ads like any other advertisement under the Act, and ask a lawyer about your state RERA's own rules. ## Meta's housing category Meta's developer documentation lists the US, Canada and Europe as places where the housing special ad category is required. Elsewhere you can choose None or opt in. If you opt in, lookalike audiences are unavailable and age, gender and detailed targeting are limited ([Meta](https://developers.facebook.com/documentation/ads-commerce/marketing-api/audiences/special-ad-category), checked 2026-10-20). ## Steps 1. **Register the project** and get the RERA number. 2. **Put the number and the authority's website address on every creative**, in text large enough to read on a phone. 3. **Pick one offer.** A site visit with cab pick-up, or a price sheet on WhatsApp. 4. **Choose formats.** A walkthrough Reel, a floor-plan carousel and a location video. Start from [real estate ad copy examples](/templates/real-estate-ad-copy-examples) and [hooks for real estate ads](/templates/hooks-for-real-estate-ads). 5. **Set the location.** In the ad set, open **Audience**, then **Locations**. Choose a radius around the site for nearby buyers, or add cities for buyers who live elsewhere. 6. **Qualify in the form.** Ask name, phone, the size they want (2BHK or 3BHK) and a visit date. See [lead ad form templates](/templates/lead-ad-form-templates). 7. **Call within the hour.** Book the visit on the call. ## A worked example Say you spend INR 1,00,000. You get 250 leads, so each costs INR 400. Your team marks 60 as real buyers and books 18 site visits. Two buyers book a flat. Cost per site visit is INR 5,556 (1,00,000 / 18). Cost per booking is INR 50,000 (1,00,000 / 2). Compare that last number with what you earn on one flat. ## Mistakes to avoid - Advertising before the project is registered - A RERA number in tiny grey type - Promising possession dates or amenities you cannot prove - Leaving leads unanswered - Judging the campaign on lead cost alone For the channel choice, read [Facebook ads vs Google ads for real estate](/compare/facebook-ads-vs-google-ads-for-real-estate). For chat-based leads, see [click to WhatsApp ads](/guides/how-to-run-click-to-whatsapp-ads). We make Marxx. It supports Meta lead ads. See [how it handles leads](/features/leads). ## FAQ ### Do I need the RERA number in every Facebook ad? Section 11(2) says the advertisement must include the registration number and the authority's website address. The Act defines an advertisement as publicity in any form, through any medium. ### Can I advertise before the project is registered? No. Section 3(1) bars advertising, marketing or selling without registration. Ongoing projects have a separate transition rule in the Act. ### Should I pick the housing special ad category in India? Meta's documentation lists the US, Canada and Europe as the places where it is required. Outside them it is your choice, and opting in removes lookalike audiences. --- - [More Lead generation articles](https://marxx.ai/library-guides/category/lead-generation) - [All articles](https://marxx.ai/library-guides)