# How to advertise a restaurant on Instagram > Advertise a restaurant on Instagram with dish Reels shown to people nearby, one offer and a chat or call button. Steps, FSSAI claim rules and a worked example. - **Author**: Marxx - **Published**: 2026-11-16 - **Category**: Meta - **URL**: https://marxx.ai/library-guides/how-to-advertise-a-restaurant-on-instagram --- Advertise a restaurant on Instagram by filming short Reels of your best dishes, showing them to people near the restaurant, and sending them to a call, a WhatsApp order or a table booking. Keep the radius small, run one offer at a time and keep every food claim true. ## Steps 1. **Film three Reels.** Your signature dish being served, a fast "how it is made" shot and the room on a busy night. Start with the dish in the first second. For more, see [how to make Reels ads](/guides/how-to-make-reels-ads). 2. **Pick how people reach you.** A WhatsApp chat, a call or your ordering page. See [how to run click to WhatsApp ads](/guides/how-to-run-click-to-whatsapp-ads). 3. **Set a small radius.** In Ads Manager, open the ad set, then **Audience**, then **Locations**. Choose a location radius around your restaurant ([Meta](https://www.facebook.com/business/help/365561350785642), checked 2026-10-20). If you choose a city, untick **Reach more people likely to respond to your ads** to stay inside it ([Meta](https://www.facebook.com/business/help/726389026372510), checked 2026-10-20). 4. **Run one offer.** For example, "Free dessert on orders above INR 800 this weekend". Add a code, such as REEL10, so you can count redemptions. 5. **Start simple if you are new.** You can boost a good Reel first. See [how to boost an Instagram post the right way](/guides/how-to-boost-an-instagram-post-the-right-way). 6. **Count what happens.** Note chats, calls, bookings and code redemptions each week. ## Keep food claims true The Food Safety and Standards (Advertising and Claims) Regulations, 2018 apply to every food business operator that advertises food. Claims must be truthful, unambiguous and not misleading. An advertisement must not be deceptive. You also cannot use the FSSAI logo or licence number to promote sales, even though the licence number must appear on food labels. Words such as "fresh", "pure", "traditional" and "authentic" in a brand name need care if they could mislead about the food ([FSSAI gazette](https://fssai.gov.in/docs/food-law/regulations/Gazette_Notification_Advertising_Claims_27_11_2018.pdf), checked 2026-10-20). ## A worked example Say you spend INR 300 a day for 7 days, which is INR 2,100. Code REEL10 is used 28 times at an average bill of INR 650. Sales are INR 18,200 (28 x 650), or about 8.7 times your spend. After food and staff costs you keep INR 250 of each bill, which is INR 7,000 in all (28 x 250). That is more than three times the ad spend. Judge the ad on the money you keep, not on sales alone. ## Mistakes to avoid - A radius so wide that people live too far to visit - Three offers in one ad - A Reel that shows the logo before the food - Using the FSSAI logo or licence number as a selling point - No code or button, so you cannot tell if the ad worked For more copy ideas, read [restaurant ad copy examples](/templates/restaurant-ad-copy-examples) and [hooks for food and beverage ads](/templates/hooks-for-food-and-beverage-ads). Our guide to [ads for local businesses](/guides/how-to-run-ads-for-a-local-business-in-india) covers budgets. We make Marxx. Its Chrome extension saves ads in one click from the Meta Ad Library, so you can keep other restaurants' ads. See [competitor tracking](/features/competitor-tracking). ## FAQ ### Should I boost a post or use Ads Manager? Boost is quicker for a first test. Ads Manager gives you location radius, objectives and more control over who sees the ad. Instagram sets audience and placement for you when you boost from the app ([Instagram Help Centre](https://help.instagram.com/537518769659039), checked 2026-10-20). ### How big should my radius be? Start with the area your guests travel from for a meal, then compare results by area. Meta lets you choose a location radius in the ad set. ### Can I show the FSSAI logo or licence number in my ad? The regulations say no claim or promotion of sale may be made using the FSSAI logo and licence number (checked 2026-10-20). Leave them off your ads. --- - [More Meta articles](https://marxx.ai/library-guides/category/meta) - [All articles](https://marxx.ai/library-guides)