# How to advertise on Amazon India > Advertise on Amazon India as a registered seller with pay-per-click Sponsored Products. Who can run them, setup steps, budget rules and a worked ACOS example. - **Author**: Marxx - **Published**: 2026-11-15 - **Category**: India - **URL**: https://marxx.ai/library-guides/how-to-advertise-on-amazon-india --- You advertise on Amazon India as a seller already listed on Amazon.in, mainly with Sponsored Products, which are pay-per-click ads for single listings. You pay only when a shopper clicks ([Amazon India](https://sell.amazon.in/grow-your-business/advertise), checked 2026-10-20). You set the bid and a daily budget yourself ([Amazon Ads](https://advertising.amazon.com/en-in/solutions/products/sponsored-products), checked 2026-10-20). ## Which ad types you can use Amazon's India seller page lists Sponsored Products, Sponsored Brands, Sponsored Display and Stores. The first three charge per click. Stores are free to use. The page marks Sponsored Display as beta. | Ad type | What it is | Who Amazon says it is for | |---|---|---| | Sponsored Products | Ads for single listings, in shopping results and on product pages | Professional sellers and vendors | | Sponsored Brands | Ads that show your brand and product portfolio | Vendors, book vendors, KDP authors, agencies, and professional sellers enrolled in Amazon Brand Registry | | Sponsored Display | A self-service display advertising tool, marked beta | Not stated on the India page | For Sponsored Products, the product must sit in an eligible category and qualify for the Featured Offer, which is the offer Amazon shows by default on the product page. Adult, used, refurbished and closed-category products are not eligible ([Amazon Ads](https://advertising.amazon.com/en-in/solutions/products/sponsored-products), checked 2026-10-20). Amazon's Sponsored Brands page warns that products and features may not be available in all marketplaces, so check what your account shows. ## Steps to launch Sponsored Products 1. **Register for ads.** On the India seller page, click **Start Advertising** under "Existing Seller?". Amazon shows this button to existing Amazon.in sellers. 2. **Create a campaign.** Sign in, click **Create campaign** and choose **Sponsored Products**. 3. **Add products.** Pick listings that are in stock, fairly priced and have clear photos and reviews. 4. **Choose targeting.** Automatic targeting lets Amazon pick the keywords. Manual targeting lets you pick products and keywords. Amazon calls automatic the easiest way to start ([Amazon Ads](https://advertising.amazon.com/library/guides/sponsored-products-best-practices), checked 2026-10-20). 5. **Set the bid and budget.** Add a campaign name, start and end dates and a daily budget. 6. **Launch, then read the search term report.** Move the terms that sold into a manual campaign as exact match. Add negative keywords for terms that do not fit. ## How the budget behaves Amazon states no minimum budget on its India page. Its budget guide suggests at least about US$10 per campaign, or the local equivalent. Amazon says budgets are not paced through the day, so a small one can run out fast at busy times ([Amazon Ads](https://advertising.amazon.com/en-in/solutions/products/sponsored-products), checked 2026-10-20). Spend averages over the month, so one day can run up to 25% over ([Amazon Ads](https://advertising.amazon.com/library/guides/sponsored-products-budget-best-practices), checked 2026-10-20). ## A worked example Say you sell a steel bottle for INR 1,000. After product cost and Amazon fees you keep 35%, which is INR 350 a sale. You spend INR 10,000 in a week and get INR 40,000 in sales. - ACOS is ad spend / ad revenue x 100, so 10,000 / 40,000 x 100 = **25%**. - Profit before ads: 40,000 x 35% = INR 14,000. - Profit after ads: 14,000 − 10,000 = **INR 4,000**. Your break-even ACOS is your margin, 35%. At 25% you make money. At 40% you lose it. See [break-even ROAS](/glossary/break-even-roas) for the same idea, and [what Sponsored Products are](/glossary/amazon-sponsored-products) for the full ACOS definition. ## Mistakes to avoid - Advertising a listing with no stock, weak photos or few reviews - Setting a daily budget you cannot afford to pay - Judging a campaign after one day - Never adding negative keywords, so you pay for [clicks](/glossary/cpc) that never buy If you also sell in the apps people use for fast delivery, read [how to advertise on quick commerce apps](/guides/how-to-advertise-on-quick-commerce-apps). ## FAQ ### How much does it cost to advertise on Amazon India? You pay per click, at the bid you set. Amazon's India seller page mentions no ad fee beyond clicks and no minimum budget (checked 2026-10-20). ### Can I advertise on Amazon India without selling there? Amazon lists professional sellers, vendors, book vendors, Kindle Direct Publishing authors and agencies for Sponsored Products. If you are none of these, list your products on Amazon.in first. ### What is a good ACOS? One at or below your break-even ACOS, which equals your margin before ads. Work that out first, then compare. --- - [More India articles](https://marxx.ai/library-guides/category/india) - [All articles](https://marxx.ai/library-guides)