# How to advertise on ChatGPT > Businesses in India can now sign up for ChatGPT Ads. How to open an account, the INR 725 daily minimum, how bidding works and what to test first. - **Author**: Marxx - **Published**: 2026-10-25 - **Category**: AI - **URL**: https://marxx.ai/library-guides/how-to-advertise-on-chatgpt --- To advertise on ChatGPT, sign up at ads.openai.com, add a card for billing, build a campaign and submit your ads for review. OpenAI lists India as available for self-service (checked 2026-10-20), and the minimum daily budget for rupee accounts is INR 725 ([OpenAI's campaign guide](https://help.openai.com/en/articles/20001210-create-campaigns-for-chatgpt-ads), checked 2026-10-20). ## What you need - A business whose legal entity is based in a listed country. India is marked "Available" on [OpenAI's availability page](https://help.openai.com/en/articles/20001245-ads-manager-availability). - An OpenAI login, the same one you use for ChatGPT. - A credit card for billing. - A headline, short copy, a logo and an image. OpenAI announced on 31 August 2026 that [self-service access was launching across India](https://openai.com/index/expanding-access-to-ai-with-chatgpt-ads/), Europe, the Middle East and North Africa. ## Where your ad shows Ads appear below ChatGPT's answers, for people on the Free and Go plans. Plus, Pro, Business, Enterprise and Edu users see none, and neither do accounts identified as under 18. OpenAI says ads do not change the answers. ([source](https://help.openai.com/en/articles/20001047-ads-in-chatgpt), checked 2026-10-20) ## Steps Based on [OpenAI's setup guide](https://help.openai.com/en/articles/20001213-ads-manager-account-setup), checked 2026-10-20. 1. Go to ads.openai.com, select **Sign up** and sign in. 2. Enter your website URL so Ads Manager drafts a first ad, or skip to Ads Manager. 3. Enter your advertiser name and account details. Country, currency and time zone cannot be changed later. 4. Open **Billing** and add your card and billing profile. 5. Create a campaign: pick an objective, a budget and the countries to target. 6. Add ads. They go live after review. ## How bidding works | Objective | You pay for | Use it for | |---|---|---| | Views | Every 1,000 impressions | Reach | | Clicks | Each valid click | Traffic | | Conversions | Valid clicks or impressions, never the conversion itself | Sales or sign-ups | You set a maximum bid for each ad group. For click campaigns OpenAI suggests starting with a maximum bid of $3 to $5 USD per click. Ads compete in a relevance-weighted, second-price auction ([details](https://help.openai.com/en/articles/20001207-ads-in-chatgpt-the-basics)). A daily budget is an average over seven days. Spend on one day can reach twice your budget ([details](https://help.openai.com/en/articles/20001210-create-campaigns-for-chatgpt-ads)). ## Targeting uses context, not keywords At the ad group level you describe the topics where your product fits. OpenAI calls these context hints. They are not exact-match keywords, and they do not guarantee your ad appears in a chat. ## Measure it Ads Manager reports impressions, clicks, spend, click-through rate, average cost per click and conversions. Add UTM tags to your links so your own analytics see the traffic. Spend can lag by 7 to 8 hours. ## A worked example Say you sell a INR 30,000 mattress that leaves INR 9,000 after costs. You set INR 3,000 a day, above the INR 725 minimum, on a Clicks campaign. Clicks cost INR 300 on average, so you buy 10 a day, or 70 a week. You spend INR 21,000 a week. | Visit-to-sale rate | Sales a week | Cost per sale | Against your INR 9,000 limit | |---|---|---|---| | 3 in 100 | 2.1 | INR 10,000 | INR 1,000 over | | 4 in 100 | 2.8 | INR 7,500 | INR 1,500 under | One extra sale in every 100 clicks flips the result. So fix the landing page and the ad promise before you raise the budget. Work out your own limit with [break-even ROAS](/glossary/break-even-roas). ## What to test first - Three ads on three different angles. See [how to write ad hooks](/guides/how-to-write-ad-hooks). - One context hint theme per ad group, so you can see which topics pay. - A small test budget before a big one. See [how to build a creative testing budget](/guides/how-to-build-a-creative-testing-budget). If you already buy on Meta or Google, compare the cost per sale there first. See [Meta ads vs Google ads](/compare/meta-ads-vs-google-ads). ## FAQ ### Is ChatGPT advertising open in India? For businesses, yes. OpenAI lists India as available for self-service and says the legal entity must be based in a listed country. ### Do ads change what ChatGPT says? No, according to OpenAI. Ads run on separate systems, and advertisers cannot shape or rank ChatGPT's answers. ### Can I change my country or currency later? No. OpenAI says the country, currency and time zone cannot be changed after you create the account, so set them with care. --- - [More AI articles](https://marxx.ai/library-guides/category/ai) - [All articles](https://marxx.ai/library-guides)