# How to edit product videos for ecommerce

> Edit a product video for ecommerce: open on the product in use, give each shot one buyer question, end on the price, then export for each placement.
- **Author**: Marxx
- **Published**: 2026-11-11
- **Category**: Video editing
- **URL**: https://marxx.ai/library-guides/how-to-edit-product-videos-for-ecommerce

---

To edit a product video, open on the product in use and give each shot one buyer question to answer. End on the price and the next step, then export for each placement.

## Steps

1. Gather every clip and still: the product in use, close-ups, packing and the size against a hand.
2. Open on the product in use. Do not open on a logo or a white-background shot.
3. Give each shot one job: show a feature, answer a doubt or prove a claim. Cut any shot with no job.
4. Add one short text line per shot. See [how to add text overlays to video ads](/guides/how-to-add-text-overlays-to-video-ads).
5. If the background is cluttered, clean it or place a plain one behind the product. See [how to remove the background from a video](/guides/how-to-remove-background-from-video).
6. Give still photos some movement, such as a slow zoom, so they do not look frozen.
7. End on the price, the offer and one action. See [how to add a call-to-action end card](/guides/how-to-add-a-cta-end-card).
8. Export for each placement and watch it on a phone.

We make Marxx. The Generate tab in [Marxx's AI video editor](/features/ai-video-editor) can animate a still, remove the background and upscale a clip, and it uses credits. Background removal and upscale are on Match, $29 a month at launch prices (checked 3 Nov 2026).

## A worked example

Say you sell a INR 1,899 laptop backpack. You plan a 20-second video with five shots.

| Time | Shot | Buyer question it answers |
|---|---|---|
| 0 to 3 s | Someone slings the bag on and walks off | How does it look on a person? |
| 3 to 7 s | Close-up of the zip and the strap stitching | Is it well made? |
| 7 to 11 s | A 15-inch laptop slides into the sleeve | Will my laptop fit? |
| 11 to 15 s | The bag held under light rain | Can I carry it in the rain? |
| 15 to 20 s | Price card: "INR 1,899. Order today" | What does it cost, and what do I do next? |

3 + 4 + 4 + 4 + 5 = 20 seconds. The shots are example copy we wrote. If a shot answers no question, cut it.

## Sizes to export

| Placement | Recommended size (Meta ads guide, checked 3 Nov 2026) |
|---|---|
| Instagram Reels and Stories | 9:16, 1440 x 2560 |
| Instagram Feed | 9:16, 1080 x 1920 |
| Facebook Feed | 4:5, 1440 x 1800 |

See [9:16 vs 4:5 video ads](/compare/9-16-vs-4-5-video-ads) to pick between them. Keep text inside the Reels and Stories safe zone: clear of the top 14%, the bottom 35% and 6% on each side.

For tools, see the [best video editors for ecommerce product videos](/best/best-video-editors-for-product-videos).

## FAQ

### How long should a product video be?

As long as the shots need. The example above runs 20 seconds with five shots, and each shot has one job.

### Can I make one from photos only?

Yes. Add a slow zoom or pan to each photo, add text lines and end on the price. Photos and video ads can run side by side.

### Should I add music or a voiceover?

Either works. Keep music low under any voice, and add captions if someone speaks.

---
- [More Video editing articles](https://marxx.ai/library-guides/category/video-editing)
- [All articles](https://marxx.ai/library-guides)