# How to find UGC creators in India > Find UGC creators in India through Instagram search, your own customers and rival ads. How to vet them, run a small paid test and label posts under ASCI rules. - **Author**: Marxx - **Published**: 2026-11-03 - **Category**: India - **URL**: https://marxx.ai/library-guides/how-to-find-ugc-creators-in-india --- Find UGC creators in India where they already post: Instagram search and Reels, your own customers' tagged posts and the comments under rival brands. Shortlist 10 to 15, check their last videos, then pay three to five of them for one test video each. ## Where to look 1. **Your own customers.** Check your brand tags and mentions. Someone who filmed an unboxing for free is the easiest yes. 2. **Instagram search.** Search "[product type] review", "[product type] haul" and "[problem] routine" in Hindi, English and your buyer's language. Open Reels, not only posts. 3. **Rival comments.** People who leave real comments under competitor posts often make content too. 4. **Rival ads.** Watch the UGC-style ads competitors run in the [Meta Ad Library](/glossary/meta-ad-library). Note the creator's age, language and setting, then look for similar people. 5. **Referrals.** Ask your first good creator to name two friends who film well. ## What to check before you message - **Their last 10 videos.** Is the voice clear, the light good and the language right for your buyer? - **Their comments.** Do real people reply? Followers alone tell you little. - **Their style.** Do they show products in use, or only talk to the camera? - **Conflicts.** Have they just made ads for a direct rival? ## What to send Send a short message with who you are, the product, the one-line brief, the deliverable (one 20 to 30 second video plus the raw file), the fee, the deadline and where the video will run. Attach the [UGC brief template](/templates/ugc-brief-template). Then follow [how to brief UGC creators](/guides/how-to-brief-ugc-creators). Ask each creator for their rate. Rates vary by creator, format and usage rights, and we cannot give a market range we have verified. Agree in writing how long you can run the video and on which platforms. ## Label paid posts ASCI's influencer guidelines say a creator must disclose any material connection to a brand. That includes free products and discounts, not only money. Labels ASCI lists include Advertisement, Ad, Sponsored, Collaboration, Partnership and "Paid Partnership" on Instagram. The label must be upfront and prominent, not hidden in a bio or at the end of the post (ASCI, [social media disclosure guidelines](https://www.ascionline.in/social/guidelines/), checked 2026-10-20). If a creator posts and you promote it, see [partnership ads](/glossary/partnership-ads). ## A worked example Say you message 15 creators and about half reply. You pick five and offer INR 2,500 for one video each. The test costs INR 12,500. Each creator films three different openings, so you get 15 ads. You run each at INR 300 a day for four days: 15 x 300 x 4 = INR 18,000. The whole test costs INR 30,500. You keep the two creators whose hooks held attention and brief them for more. ## Mistakes to avoid - Hiring on follower count alone - No written usage period - A script so tight the video sounds stiff - Skipping the label on paid posts Marxx has a browser extension that adds a Save button to the Meta, TikTok and LinkedIn ad libraries, Pinterest and Google Images. We make it. You can use it to keep rival UGC ads you want to study. ## FAQ ### How much do UGC creators in India charge? It depends on the creator, the format and the usage rights. We have no verified market rate to quote, so ask each creator for a quote and start with a small test. ### Can I use my customers' videos in ads? Ask permission first and agree where you will use the video. If you give them a free product or a discount, ASCI treats that as a material connection that needs a label. For the full format, see [what UGC ads are](/glossary/ugc-ads). ### Do I need a contract? Put the fee, deliverables, usage period and platforms in writing, even for a small job. A short email that both sides confirm is a start. Ask a lawyer for anything bigger. For the next step, see [how to make UGC ads](/guides/how-to-make-ugc-ads). --- - [More India articles](https://marxx.ai/library-guides/category/india) - [All articles](https://marxx.ai/library-guides)