# How to get Google Ads lead form leads in Slack > Google Ads lead form assets do not post to Slack on their own. Send leads by webhook or Zapier, mind the 30-day download window, and set up a Slack message. - **Author**: Marxx - **Published**: 2026-11-07 - **Category**: Lead generation - **URL**: https://marxx.ai/library-guides/how-to-get-google-ads-lead-form-leads-in-slack --- Google Ads lead form leads reach Slack in two steps: Google sends each lead out by webhook or through Zapier, and that tool posts a message to your Slack channel. Set it up early, because Google lets you download only the last 30 days of leads and keeps them for 60 days. ## How Google lets leads out Google's help page on [lead form assets](https://support.google.com/google-ads/answer/9423234) lists these ways to get your leads: | Way | What it does | Good for Slack? | |---|---|---| | Webhook to a CRM | Sends each lead to a web address as it arrives | Yes, if the receiver can post to Slack | | Zapier | Passes each lead into a Zap | Yes, add a Slack step | | Email notifications | Emails you about new leads | Only as a backup | | CSV download | You download a file by hand | No. Leads from the last 30 days only | | Google Ads API | For developers who build their own tools | Yes, with code | The 30 and 60 day limits are Google's own: "You can only download leads from the last 30 days. Google Ads stores leads for 60 days." A lead you never sent anywhere is gone after that. ## Route 1: Zapier 1. In Zapier, create a Zap with a Google Ads lead form trigger. 2. Follow Zapier's prompts to link the Zap to your lead form. Google lists Zapier as a delivery option, so the form's delivery settings are where the two meet. 3. Add a Slack step, **Send Channel Message**, and pick the channel, for example `#northwind-leads`. 4. Map the fields you want: campaign, form, time, and contact details only if the channel is private and small. 5. Submit a test from the form's delivery settings, if Google offers it, and check Slack. Zapier's Free plan includes 100 tasks a month. Professional is $19.99/month billed annually or $29.99 monthly for 750 tasks (checked 6 Nov 2026). Each Slack message counts as a task. ## Route 2: your own webhook 1. Set up a small web service that receives Google's lead webhook. 2. In Google Ads, enter its address in the lead form's webhook settings. 3. Have the service post each lead to a Slack incoming webhook for the channel. Slack's incoming webhooks post messages but cannot delete one once posted. Slack also allows about one message per second per channel, so a burst arrives over a few seconds. ## Worked example: why the 30 days matter Say Wanderlast Holidays started a Google lead form on 1 September and nobody set up delivery. On 15 October the team notices. - Leads from 15 September to 15 October can still be downloaded, 30 days' worth. - Leads from 1 to 14 September are past the download window. Google stores them for 60 days but the CSV will not include them. - Every lead from early September waited at least a month for a call. The fix is to set up delivery on day one, not after the first good week. ## Where Marxx fits We make Marxx. Its Slack lead messages are for Meta lead forms only. Google Ads lead form leads do not post through it, so use Zapier or a webhook for those. Marxx does read Google Ads spend and search terms, and [@Marxx in Slack](/guides/how-to-ask-ai-about-your-ad-account-in-slack) can answer questions about Google Ads results. For Meta leads, see [Facebook lead notifications in Slack](/guides/how-to-get-facebook-lead-notifications-in-slack). To count Google leads as conversions, see [Google Ads conversion tracking](/guides/how-to-set-up-google-ads-conversion-tracking). Fast first contact matters on both, see [speed to lead](/glossary/speed-to-lead). ## FAQ ### Does Google Ads post lead form leads to Slack directly? Google's help page lists webhook, CSV, email, the Google Ads API and Zapier. Slack is not on that list, so you need one of those in the middle. ### How long does Google keep lead form leads? Google Ads stores leads for 60 days, and you can download only the last 30 days. ### Can I get Google and Meta leads in the same Slack channel? Yes. Point both at the same channel, but label the message so callers know which platform the lead came from. --- - [More Lead generation articles](https://marxx.ai/library-guides/category/lead-generation) - [All articles](https://marxx.ai/library-guides)