# How to get your brand mentioned in ChatGPT

> No one can guarantee a ChatGPT mention. Here is what you can do: let OAI-SearchBot in, publish clear facts, check answers weekly and fix what is wrong.
- **Author**: Marxx
- **Published**: 2026-11-02
- **Category**: AI
- **URL**: https://marxx.ai/library-guides/how-to-get-your-brand-mentioned-in-chatgpt

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You cannot buy or force a ChatGPT mention. OpenAI says ads do not influence ChatGPT's answers. You can help your site show up in ChatGPT search by allowing OpenAI's search crawler, then publish clear, dated facts that answer the questions your buyers ask.

This page follows OpenAI's [search help page](https://help.openai.com/en/articles/9237897-searching-the-web-with-chatgpt) and [crawler page](https://developers.openai.com/api/docs/bots), checked 2026-10-20. The wider practice is called [GEO](/glossary/geo-generative-engine-optimization).

## Steps

1. **Allow OAI-SearchBot.** This is the crawler OpenAI uses to surface sites in ChatGPT search. OpenAI recommends allowing it in your robots.txt file. Sites that opt out will not be shown in ChatGPT search answers, though they can still appear as plain links. A robots.txt change can take about 24 hours to take effect.
2. **Let OpenAI's IP addresses through.** OpenAI recommends allowing requests from its published IP ranges for the search crawler. Ask your developer to check that your host or CDN does not block them.
3. **Keep GPTBot separate.** GPTBot is the crawler for training. OpenAI says each setting is independent. You can allow OAI-SearchBot and still disallow GPTBot.
4. **Write for real questions.** List 20 questions a buyer asks, such as "best accounting software for a 10-person agency in India". Give each a page that answers in the first two sentences.
5. **Print facts with dates.** Prices, features, locations and "checked on" dates. Use one brand name everywhere.
6. **Keep ordinary search basics.** OpenAI says ChatGPT search sometimes works with other search providers. Google says it has no extra requirements for AI Overviews beyond being indexed and eligible for a snippet ([Google](https://developers.google.com/search/docs/appearance/ai-features), updated 2025-12-10, checked 2026-10-20).
7. **Check the answers.** Ask your 20 questions every week. Note who is named. OpenAI warns that search results and citations can be incomplete, outdated or incorrect, so fix wrong facts on your own pages.

A minimal robots.txt entry for step 1 looks like this:

```
User-agent: OAI-SearchBot
Allow: /
```

## A worked example

Say you sell accounting software to Indian agencies. You ask 25 questions twice, which is 50 answers.

**Mention rate = answers that name you / answers checked x 100**

Week 0: 4 of 50 answers name you, so 8%. You rewrite your pricing and comparison pages with direct answers and dates. Week 8: 11 of 50, so 22%. Answers change from run to run, so repeat the check before you trust a gain.

## Mistakes to avoid

- Blocking every AI bot in robots.txt, including the search one
- Hiding prices behind a form
- Publishing thin pages with no facts
- Changing your brand name across pages
- Paying anyone who promises a guaranteed mention

## FAQ

### Can I pay to be mentioned in ChatGPT answers?

No. OpenAI says ads do not influence ChatGPT's answers, and advertisers cannot shape, rank or alter them. Ads are separate and clearly labelled ([OpenAI](https://help.openai.com/en/articles/20001047-ads-in-chatgpt), checked 2026-10-20). See [how to advertise on ChatGPT](/guides/how-to-advertise-on-chatgpt) and [ChatGPT ads vs Google Ads](/compare/chatgpt-ads-vs-google-ads).

### Does blocking GPTBot hide my site from ChatGPT search?

No. OAI-SearchBot controls search. GPTBot controls whether content may be used for training.

### How soon will I be mentioned?

OpenAI says its systems take about 24 hours to adjust to a robots.txt change. After that, nobody can promise when, or whether, you will be named.

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