# How to run click to WhatsApp ads > Link WhatsApp to your Facebook Page, then set up a Click-to-WhatsApp campaign in Ads Manager. Exact steps, a rupee example and the mistakes that waste chats. - **Author**: Marxx - **Published**: 2026-11-11 - **Category**: Meta - **URL**: https://marxx.ai/library-guides/how-to-run-click-to-whatsapp-ads --- To run click to WhatsApp ads, link a WhatsApp Business number to your Facebook Page, then create a campaign in Ads Manager and choose Message destinations, then WhatsApp, as the place people take action. Anyone who taps your ad lands in a WhatsApp chat with you. Steps follow Meta's pages on [connecting your Page to WhatsApp](https://www.facebook.com/business/help/1583303048513172) and [ad destinations](https://www.facebook.com/business/help/1174990279685960), checked 2026-10-20. ## Before you start - Download the WhatsApp Business app and set it up with your business number. - Have a Facebook Page for the business. Meta says you cannot do this from a personal profile. - If you use the WhatsApp Business Platform instead of the app, Meta's steps differ. This guide covers the app. ## Step by step 1. **Link WhatsApp to the Page.** On your Page, click your profile picture, then **Settings**. Under **Permissions**, click **Linked accounts**, then **WhatsApp**. Enter your country code and number, click **Send WhatsApp code**, enter the code and click **Confirm**. 2. **Or link from Ads Manager.** Click **Create**, pick an objective that supports WhatsApp, choose your Page, go to the ad set, find WhatsApp under **Message destinations** and click **Connect account**. 3. **Pick the objective.** Meta's developer guide lists Engagement, Leads, Sales and Traffic for these ads. Choose the one that matches your goal. 4. **Set the conversion location.** At the ad set, choose **Message destinations** and tick **WhatsApp**. Meta says the destination and the conversion location are the same here, so you do not pick a destination again when you build the ad. 5. **Set audience and budget.** Start with a clear area or interest, and a daily budget you can sustain. See [how to set a Facebook ads budget](/guides/how-to-set-a-facebook-ads-budget). 6. **Build the ad.** Use one image or video, and a button that starts the chat. Add a greeting if the setup offers one. Meta says these ads can run on Facebook, Instagram and Messenger. 7. **Publish, then reply fast.** Slow replies waste the click you paid for. 8. **Track outcomes, not chats.** Mark each chat as sale, booked or lost. If you see a "WhatsApp number is linked to another Facebook business" error, Meta says the number is already linked to another business. Remove it as an asset from that business first. ## A worked example Say you sell skincare and spend INR 20,000 on a test. The numbers are made up. - Chats: 125, so INR 20,000 / 125 = **INR 160 per chat** - Replied to the same day: 100 - Sales: 25, so INR 20,000 / 25 = **INR 800 per sale** If each sale earns you INR 1,100 in profit, 25 sales give INR 27,500. After the INR 20,000 ad cost, INR 7,500 is left. A cost of INR 160 per chat alone would not have told you that. ## Mistakes to avoid - Using a personal number or one already linked to another business - Judging by cost per chat, not cost per sale - No quick reply, and no saved answers for common questions. See [WhatsApp ad message templates](/templates/whatsapp-ad-message-templates) - Sending every chat to one phone, with no one assigned For what these ads are and what the chat costs, read [what are Click-to-WhatsApp ads](/glossary/click-to-whatsapp-ads). For the India picture, see [how to advertise on WhatsApp in India](/guides/how-to-advertise-on-whatsapp-in-india). ## FAQ ### Do I need the WhatsApp Business API? No. Meta's guide for the WhatsApp Business app explains how to link a Page and run these ads. Meta gives separate steps for the WhatsApp Business Platform. ### Should I use WhatsApp or a lead form? WhatsApp suits questions and quick back and forth. A form suits a simple callback. See [click-to-WhatsApp vs lead ads](/compare/click-to-whatsapp-vs-lead-ads). ### Can I link more than one number? Yes. Meta says you can connect multiple WhatsApp numbers to one Facebook Page and run ads from different numbers. --- - [More Meta articles](https://marxx.ai/library-guides/category/meta) - [All articles](https://marxx.ai/library-guides)