# How to run Meta ads in India > Set up a business portfolio, an ad account in rupees, a payment method and GST details, then launch a first campaign. A plain guide for Indian advertisers. - **Author**: Marxx - **Published**: 2026-11-16 - **Category**: India - **URL**: https://marxx.ai/library-guides/how-to-run-meta-ads-in-india --- To run Meta ads in India, create a business portfolio, add your Page and an ad account that uses rupees, add a payment method and GST details, then build one campaign with a single goal in Ads Manager. Meta sells ads in India in rupees, with GST and TDS added. ## Step by step 1. **Create a business portfolio.** It holds your Page, Instagram account and ad account. Steps are in [how to set up a Meta business portfolio](/guides/how-to-set-up-a-meta-business-portfolio). 2. **Add your Page.** Add your Instagram account too if you have one, so you can run ads from both. 3. **Create the ad account.** In Settings, open **Accounts**, then **Ad accounts**, click **+ Add** and choose **Create a new ad account**. Enter a name, your time zone and **INR** as the currency. A new portfolio can create one ad account. Meta raises that to three once a campaign delivers and a payment is made ([Meta](https://www.facebook.com/business/help/910137316041095), checked 2026-10-20). 4. **Choose how you pay.** Cards are charged when your spend reaches a payment threshold, and again on your monthly bill date ([Meta](https://www.facebook.com/business/help/2210505862314642)). UPI and Netbanking are local manual methods. You add money to your ad account before you run ads, and Meta says you can pick them only when you first set up the ad account ([Meta](https://www.facebook.com/business/help/311330675698510), [Meta](https://www.facebook.com/business/help/1410784518969094), checked 2026-10-20). Read [how to pay for Facebook ads in India](/guides/how-to-pay-for-facebook-ads-in-india) before you pick. 5. **Add your business details.** Open Payment settings and check your business name and address. Meta says a GSTIN is not mandatory, but add it if you are GST-registered and want input tax credit ([Meta](https://www.facebook.com/business/help/1273346946097087), checked 2026-10-20). See [GST on Meta ads](/glossary/gst-on-facebook-ads). 6. **Set up tracking.** Install the Meta Pixel, and add the Conversions API if you sell online. See [how to set up Meta Conversions API](/guides/how-to-set-up-meta-conversions-api). 7. **Pick one goal.** In Ads Manager, click **Create** and choose one of Meta's six objectives: Awareness, Traffic, Engagement, Leads, App promotion or Sales ([Meta](https://www.facebook.com/business/help/1438417719786914), checked 2026-10-20). 8. **Launch small.** One campaign, a few different ads, and a budget you can hold for two weeks. Run through the [Meta ads launch checklist](/templates/launch-checklist-for-meta-ads) first. ## A worked example Say you sell a INR 1,299 kurta and want 10 sales in the first week at about INR 600 each. The numbers are made up. - Weekly budget: 10 x INR 600 = INR 6,000 - Daily budget: INR 6,000 / 7 = about INR 860 Ten sales a week is far below the roughly 50 results Meta looks for before an ad set settles. So optimise for an easier step first, such as add to cart, until sales grow. Meta suggests this in its [minimum budget guidance](https://www.facebook.com/business/help/203183363050448) (checked 2026-10-20). ## Mistakes to avoid - **Choosing the payment method late.** If you wanted UPI, set it at the start. - **Leaving out your GSTIN when you are registered.** Meta says to enter it if you want input tax credit. - **Boosting posts when you need control.** Ads Manager lets you choose the goal, audience and placements yourself. - **Splitting a small budget across many ad sets.** Each gets too few results. Once the account is live, Marxx reads your connected Meta ad account in full, with an account audit, alerts and digests. We make Marxx. See [account audit](/features/creative-intelligence). ## FAQ ### Do I need a GST number to run Meta ads in India? No. Meta says entering a GSTIN is not mandatory. Add it if you are registered and want to claim input tax credit. ### Can I pay for Meta ads with UPI? Yes, if your ad account country is India, the currency is INR and you chose UPI when you first set up the account. ### How much should I spend to start? Enough to get results you can read. Work it back from your target cost per sale. See [how to set a Facebook ads budget](/guides/how-to-set-a-facebook-ads-budget). --- - [More India articles](https://marxx.ai/library-guides/category/india) - [All articles](https://marxx.ai/library-guides)